tag:blogger.com,1999:blog-2099474703640227449.post6132888014319770249..comments2023-07-18T01:57:46.166-07:00Comments on Woodstock Organic Concepts: What is branding? (or: the lazy KY)norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2099474703640227449.post-68565597315267643992012-10-21T06:13:14.472-07:002012-10-21T06:13:14.472-07:00I used to think of branding as the story a product...I used to think of branding as the story a product could tell over and over again in numerous different ways. Lately, I've been thinking of it more as the character who tells that story. The brand as Sheherazade, who makes the story great and the story as the messaging that makes the brand great.norm magnussonhttps://www.blogger.com/profile/11024539123074893502noreply@blogger.com