tag:blogger.com,1999:blog-20994747036402274492024-03-13T17:30:02.420-07:00Woodstock Organic ConceptsHome of the SmartZag©norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.comBlogger107125tag:blogger.com,1999:blog-2099474703640227449.post-61254891201205042772022-01-26T14:21:00.003-08:002022-01-27T07:28:34.636-08:002022 logo recap<p> <span style="text-align: center;">We've come to understand something important: we looooove doing logos! So, here is ANOTHER updated accounting of some of our work that actually seems like play in this arena and a short rant on the topic, to boot!!</span></p><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4-IRVDeownawB2ZiAkCsBikRx1Xcq57DYFce7SYNnrCdSWlVpdzCymzWc5UPD4-70SjPzwauX8aFUcEPQ4_SUU932WZdvpVeBYt-HFNFEhEIr7Kgbkb7p7wNmYgsM5KisaP28cKJ8bp-/s1600/new+logo+smorg.jpg" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRq5d8xSoFnbNp9CC8n5MWj076NfdxMRDRBhEX39o-FIa8aCYfzCea3TWf47w62RYnvinUe4eXC1AR88TfzSPFhTx-OTRlXIfG5Rr2jfXOwvnTwJqa7pqBTkFQh8M2VD5xiTs3RK7FkWFh/s1600/12593538_591584530994680_8712197610635624394_o.jpg"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRq5d8xSoFnbNp9CC8n5MWj076NfdxMRDRBhEX39o-FIa8aCYfzCea3TWf47w62RYnvinUe4eXC1AR88TfzSPFhTx-OTRlXIfG5Rr2jfXOwvnTwJqa7pqBTkFQh8M2VD5xiTs3RK7FkWFh/s400/12593538_591584530994680_8712197610635624394_o.jpg" width="345" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><b>BRANDING IS NOT A LOGO!!</b><br /><b><br /></b>More and more people are talking about "branding" these days and it's becoming increasingly apparent that what they're really talking about is a logo. Nothing more. It seems that, for many people, the idea of branding is kinda, well, superficial.<br /><br />As long-time practitioners of what we used to call "positioning", this misperception irks us. Oh sure, maybe we shouldn't take it so personally, but we do. Which leads us to frequently say (or at least think) "harrumph!" and also leads us to frequently direct people to our most excellent and still-fun company white paper on branding. As we're doing right now: <a href="http://woodstockorganicconcepts.blogspot.com/2012/10/what-is-branding-work-in-progress.html" target="_blank">click here to read it.</a><br /><br />But we've already written that paper. This one's on a different topic altogether: expressing the brand <b><i>through</i></b> the logo.<br /><br /><br /><b>THE LOGO AS AN <i>EXPRESSION</i> OF THE BRAND</b><br /><b><br /></b>Oh, we love logos as expressions of a company's brand essence. Some of them are kinda literal in expressing it: think of the puma (symbol of speed and strength) for sportswear company Puma or the running greyhound (symbol of speed) for bus company Greyhound; others are a little more symbolically rich like the apple (symbol of knowledge ever since the garden of Eden) for computer company Apple. Others don't really reflect the brand essence but rather, the brand's name: the red target for big chain store Target, the red cross for the Red Cross, the aforementioned greyhound and the big yellow shell for the oil company named . . . anyone? Bueller? Still others really don't seem to relate to the brand name or the brand essence very much at all: the Nike swoosh, the Mercedes-Benz three pointed star and, say, the bat inside of a circle for Bacardi.<br /><br />For us here at Woodstock Organic Concepts, however, the logos we like best actually have a meaningful connection to their brand's deliverables, if not the exact brand essence. Take a look through this random sampling of logos below and name the company they represent and what that company does.<br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJelHhKu1_FZw_tuaiXuN8NvGTTkjI65laMLzXuQ0kZPtDqgllQ_jCLaRoRDQcNIwnObn2ZQJfUgg2IMvXuUVJPLPzet6RpvDT88j-m6a9FV0UqMSmc98UraGdUHF7VszoPhW1W_4Z1P0x/s1600/great+logos.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJelHhKu1_FZw_tuaiXuN8NvGTTkjI65laMLzXuQ0kZPtDqgllQ_jCLaRoRDQcNIwnObn2ZQJfUgg2IMvXuUVJPLPzet6RpvDT88j-m6a9FV0UqMSmc98UraGdUHF7VszoPhW1W_4Z1P0x/s400/great+logos.jpg" width="378" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br />Really, apart from that shell and the DHL logo, they all relate pretty closely to the goods or services they stand for.<br /><br />So. So much for the classics made by other people. Some of them big famous hotshots. (We love that Westinghouse logo by Paul Rand and others, including Charles Eames.) What about the Woodstock Organic Concepts classics?<br /><br />Well, there are some, and you're about to see them. Mostly, we do logos as part of an overall branding job, but sometimes we get a gig where the client understands their brand, already has a brand identity and simply wants a logo to express it. So, without further ado, here are are a few of our favorite logos from over the years and a short explanatory text (we'll try to keep it short, really we will) connecting the logo to the brand idea. Enjoy.<br /><br />- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -<br /><br /><b>THE WOODSTOCK PUBLIC LIBRARY</b><br /><br />The Woodstock Public Library was a great gig, we helped them identify what they should stand for: access. The client wanted an iconic logo to express that thought and we gave them this:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYQkpOeGV8w9j3Ab6-ayGohinp09pnvcS0sQ9mQr34jUlHv9828dAuxFRmj7xKJYLO_iWx4eiz5x73DA5YZiXoiSlNyiHZKJveHA3dOPm4p6k6s0ZNyw8jUd3TfL9cWOTzo_Hx1oPa6P1J/s1600/big+master+library+logo+NO+LINE+medium.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYQkpOeGV8w9j3Ab6-ayGohinp09pnvcS0sQ9mQr34jUlHv9828dAuxFRmj7xKJYLO_iWx4eiz5x73DA5YZiXoiSlNyiHZKJveHA3dOPm4p6k6s0ZNyw8jUd3TfL9cWOTzo_Hx1oPa6P1J/s320/big+master+library+logo+NO+LINE+medium.jpg" width="243" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">Here's the logo with the tag line:</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7N-HvhxiMTKcmS5ctkRx6cIA6SZm4EvbfKubQIV8zY3uLhgwFVlJlocm6oiyxxz-O3Q1aTnWh1l5s2yC4G8oLkUxXrGFzBa12riXUbPU0kTMAkFo1DhIGotkyCXe_snzJj1oJRyMpncfV/s1600/big+master+library+logoMEDIUM.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7N-HvhxiMTKcmS5ctkRx6cIA6SZm4EvbfKubQIV8zY3uLhgwFVlJlocm6oiyxxz-O3Q1aTnWh1l5s2yC4G8oLkUxXrGFzBa12riXUbPU0kTMAkFo1DhIGotkyCXe_snzJj1oJRyMpncfV/s320/big+master+library+logoMEDIUM.jpg" width="217" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">For the entire library branding case study, including a lot on logo development, <a href="http://woodstockorganicconceptscasestudies.blogspot.com/2013/12/woodstock-public-library-branding.html" target="_blank">click here</a>.</div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>NELLIE HILL EVENTS</b></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b><br /></b></div><div class="separator" style="clear: both; text-align: left;">Nellie is a wedding planner and so we made an actual monogram and had it embroidered on an actual linen napkin. Pretty pleased with the conceptual strength of this logo icon and it turned out lovely, too!</div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgIh8pgPOCWobLUtQjpehu5sybqt8Ih3uf7QdmYa6ybq577AGdUVa2Hz_TN5Rw2X0p3-jQkhecXZXEsbrvqWvWCheTx-Ey68Ap4rI2djCnMF2rT_WJ4fVFxEaeR8mGZDpMPkjbMiiDwLmRDRS3A3WPrrzI_lHZzmpgpeie8GLaKJYSn7xQPBGqcboBseg=s8688" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="5792" data-original-width="8688" height="266" src="https://blogger.googleusercontent.com/img/a/AVvXsEgIh8pgPOCWobLUtQjpehu5sybqt8Ih3uf7QdmYa6ybq577AGdUVa2Hz_TN5Rw2X0p3-jQkhecXZXEsbrvqWvWCheTx-Ey68Ap4rI2djCnMF2rT_WJ4fVFxEaeR8mGZDpMPkjbMiiDwLmRDRS3A3WPrrzI_lHZzmpgpeie8GLaKJYSn7xQPBGqcboBseg=w400-h266" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>ENERGY TRANSFORMATION GROUP</b></div><div class="separator" style="clear: both;"><b><br /></b></div><div class="separator" style="clear: both;">Another of our favorite logos is for a company that helps buildings to become more green. We visually showed the transformation from dirty to clean by using color stripes that ran from black to white and muddy to pastel. Again, it's fairly iconic and ownable.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggeI8AutHEoXJznO5uHtKk6lLry9n-ijWsW2gjynk8d2gcq45HdgxjzVPbojmpdxN5jb6g8FAY6DbvHNNucx5B6bux_3DBrwBR-QGa7K13asQUCRfkVwrtunEazsD1vcDwrmJ2SfcX7IpF/s1600/big+little+e.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="283" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggeI8AutHEoXJznO5uHtKk6lLry9n-ijWsW2gjynk8d2gcq45HdgxjzVPbojmpdxN5jb6g8FAY6DbvHNNucx5B6bux_3DBrwBR-QGa7K13asQUCRfkVwrtunEazsD1vcDwrmJ2SfcX7IpF/s320/big+little+e.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>PINKO RECORDS/THE JILL AND JULIA SHOW</b></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b><br /></b></div><div class="separator" style="clear: both;">Next up is a logo we did for singer/songwriter and all-around amazingly creative super star Jill Sobule. She wanted to start a record company where the profits would be in the hands of the artists, not the management. Naturally, we called her a communist, which nicely reinforced one of her ideas for the label's name: Pinko records. Naturally, we thought of the Chinese flag, with one big star and a red background. In this case, we made the star out of a vinyl record, had an actual flag made up, ran it up the hill on a windy day and shot a photo of it. Bam! Instant logo. Jill has the flag now and trots it out for various events.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhab_66q1wle5hCFIXs6kUdKreb2zeUcXtTznwxCmw4V1W7xhTr9kb2X_qdhdknlOw4Qi9Youxqpu-Na8dAd6TzngKabNO760-fNoRlK72Ip5VT2fLmrSD2n4qi6vuqvak5plZ3Zrbgnenl/s1600/master+logo.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhab_66q1wle5hCFIXs6kUdKreb2zeUcXtTznwxCmw4V1W7xhTr9kb2X_qdhdknlOw4Qi9Youxqpu-Na8dAd6TzngKabNO760-fNoRlK72Ip5VT2fLmrSD2n4qi6vuqvak5plZ3Zrbgnenl/s320/master+logo.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">Jill also needed a logo for her traveling show with SNL alum Julia Sweeney, a mini case study of that logo can be read <a href="http://woodstockorganicconcepts.blogspot.com/2013/11/she-sings-she-tells-stories.html" target="_blank">here</a>, and the finished product is here below:<a href="http://www.blogger.com/"></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-DgeYrv9krjA7X_pYUokPRJh5MyOWzCR7PKFbVd0t4dKLkiq_bvB2szt4TM7CeI9qJYR__cQgGJ1H25p4oRhI-jPo4mIv8UjIpwZGYIW6RwwFkCY7Wyq4LzHC5YeuILrrPPYYOggqOATg/s1600/lower+and+upper.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-DgeYrv9krjA7X_pYUokPRJh5MyOWzCR7PKFbVd0t4dKLkiq_bvB2szt4TM7CeI9qJYR__cQgGJ1H25p4oRhI-jPo4mIv8UjIpwZGYIW6RwwFkCY7Wyq4LzHC5YeuILrrPPYYOggqOATg/s400/lower+and+upper.jpg" width="301" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>VINTAGE VACUUM AUDIO</b></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b><br /></b></div><div class="separator" style="clear: both;">The logo below was done for a company that restores old tube amplifiers, stereo components. They specialize in MacIntosh amplifiers. We were messing around with the sound waves of oscilloscopes (a tool of his trade) and realized that the waves, if looked at just right made the letters of the company name, VVA, as well as representing the science behind the scene of the company's work.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivh-v9ORF5ond2U83uxid2MTzjaZI6SCQ5aqsdNuvZdIsrzfrrar3KMZziumTkgG_QaTAw_qsvipifZ_-WsLcsgzV65C4haZ_tnTCcbeZtA0QEc0stN7j6RExABBIKnsCqXOjkzQtuN54K/s1600/sine+22.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="107" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivh-v9ORF5ond2U83uxid2MTzjaZI6SCQ5aqsdNuvZdIsrzfrrar3KMZziumTkgG_QaTAw_qsvipifZ_-WsLcsgzV65C4haZ_tnTCcbeZtA0QEc0stN7j6RExABBIKnsCqXOjkzQtuN54K/s400/sine+22.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b><br /></b></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>BLUFUEL AND GYR</b></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;">We did a couple of swell logos for a pair of energy companies, here are the selected logo and the runner up just underneath for both bluefuel and gyr:</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaXqXXuBWvdhHpjuG2RyLUeSsXUWZOCafzNo-onhiYsklXjxyYW06eJ3TKYwIdohFYFz5k6yFG4tGB6DKH1kAekGj2Nd8ElJ5vF6KxCj72qmi3PufhlXFXMaExVK0xwDMXamSdD1T7tdh-/s1600/013.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaXqXXuBWvdhHpjuG2RyLUeSsXUWZOCafzNo-onhiYsklXjxyYW06eJ3TKYwIdohFYFz5k6yFG4tGB6DKH1kAekGj2Nd8ElJ5vF6KxCj72qmi3PufhlXFXMaExVK0xwDMXamSdD1T7tdh-/s400/013.jpg" width="308" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD1v9AHquiUVI5p35nMCACCA-6qKtOqEsnrTGOZn428X4fOdVDdNnHZzoCo4K-6kzRl5v29IvDydeHVEs4HQvr29N7mpQuxTwR84-znHIALHB4z7g0NXWCqIF9iwpo9WNHXbHzeKMcfRw0/s1600/014.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD1v9AHquiUVI5p35nMCACCA-6qKtOqEsnrTGOZn428X4fOdVDdNnHZzoCo4K-6kzRl5v29IvDydeHVEs4HQvr29N7mpQuxTwR84-znHIALHB4z7g0NXWCqIF9iwpo9WNHXbHzeKMcfRw0/s400/014.jpg" width="308" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0xjG8tcO-7_3CdBUSTKv7Exa98IqSzc_JcXDLAMvSZI6cLajWMLylqG9_CiDZZIlZRs9StHreS_ahEmZOTRh246-H6xr3ryS0_F0vvuVP8UipStKEtVFoRRw-02VJ2_9Hdu26Zfgikvmi/s1600/031.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0xjG8tcO-7_3CdBUSTKv7Exa98IqSzc_JcXDLAMvSZI6cLajWMLylqG9_CiDZZIlZRs9StHreS_ahEmZOTRh246-H6xr3ryS0_F0vvuVP8UipStKEtVFoRRw-02VJ2_9Hdu26Zfgikvmi/s400/031.jpg" width="308" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoPpXM1lN8rkQVtjTub4XgBD5z57uCd69als8hR45eHlEooTRLt8PzDJOlgA4O-SHBqdkl0cZxOXBBetPPkeyU0MW0iBgjlzB-fSQN-jJ3skJEkzIa-0dDKdJtuswgH1dx8J_MFr7a9DYW/s1600/033.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoPpXM1lN8rkQVtjTub4XgBD5z57uCd69als8hR45eHlEooTRLt8PzDJOlgA4O-SHBqdkl0cZxOXBBetPPkeyU0MW0iBgjlzB-fSQN-jJ3skJEkzIa-0dDKdJtuswgH1dx8J_MFr7a9DYW/s400/033.jpg" width="308" /></a></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>JULIET LOFARO - PORTRAIT PHOTOGRAPHER</b></div><div class="separator" style="clear: both;"><b><br /></b></div><div class="separator" style="clear: both;">When the photographer Juliet Lofaro came to us, we did a whole branding study and what we came up with was twofold: 1) what she did most was what she wanted to do most: shooting portraits and 2) her brand essence is "connection". That's what she does, that's what makes her portraits sing. Connections with heart and head and hand. So a) we added the word "portrait" to her descriptor and b) we gave her a new logo that tried to embody what it is she does.</div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgKzmU-hI0shywDd_Dk9cUjeO2ZSvC6gsxv9SjiSMG6ZZR7nhRhFyEDtbIfAkff2uiyU3Kwb_Fy3x6Ep2moqN_pXGrtUc6o0bEahkZo4FzG7FrkStTDCkSe-RCzpQh4cEbaoPYqYlHbUECwiW0lIETmgZ0HBXXqBBWm_kmMVyJGF3s-H1Nwkj7Mpk0waw=s1288" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="305" data-original-width="1288" height="95" src="https://blogger.googleusercontent.com/img/a/AVvXsEgKzmU-hI0shywDd_Dk9cUjeO2ZSvC6gsxv9SjiSMG6ZZR7nhRhFyEDtbIfAkff2uiyU3Kwb_Fy3x6Ep2moqN_pXGrtUc6o0bEahkZo4FzG7FrkStTDCkSe-RCzpQh4cEbaoPYqYlHbUECwiW0lIETmgZ0HBXXqBBWm_kmMVyJGF3s-H1Nwkj7Mpk0waw=w400-h95" width="400" /></a></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;"><br /></div></div><div class="separator" style="clear: both;"><b>PRESTON SCHLEBUSCH</b></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">For travel and destination photographers, Preston Schlebusch, citizens of the world that they are, we decided they needed their own flag:</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJUC-hEcOcL3mpxusvbdnRMIQIafc1XPIXAb-PQzVSkTi1CoFma11pHwuzy_Rf4M7qfox5a-gOPziQykR6hdMKbTmgVlBxGuA8cJS3e6XFbMoHFncflm3JBpQQg-_JBLyX_LOT8wO4PZrG/s1600/PS_Flag.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJUC-hEcOcL3mpxusvbdnRMIQIafc1XPIXAb-PQzVSkTi1CoFma11pHwuzy_Rf4M7qfox5a-gOPziQykR6hdMKbTmgVlBxGuA8cJS3e6XFbMoHFncflm3JBpQQg-_JBLyX_LOT8wO4PZrG/s400/PS_Flag.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">But not just a photoshopped flag created from their images, oh no, they needed an actual 3d physical object flag for them to take with them as they travel all over the world shooting their jobs. And so that's what we made 'em. </div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">Here are some of the pics so far...</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcv-1UniQIXJfqfL9ny0xm9gulAlu4oAw6R0Y0jBTGnZTnImObyChQZOyo2xyHLc19Vw0hFzIaCtKLeP0zQhHLqfdfGh7Db8wp5KO9HZNpInErYNuJ0Sb-5AY1Y8jGF207IGV0GRkhbGMK/s1600/IMG_7137.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcv-1UniQIXJfqfL9ny0xm9gulAlu4oAw6R0Y0jBTGnZTnImObyChQZOyo2xyHLc19Vw0hFzIaCtKLeP0zQhHLqfdfGh7Db8wp5KO9HZNpInErYNuJ0Sb-5AY1Y8jGF207IGV0GRkhbGMK/s400/IMG_7137.JPG" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ1axUX1NZ-hSc4qzN0xs2P7ggnjwZCv_i7VfWFQVEntje1iGjO-TX9E4EnxgnHLKBRNsimkWrXTt56uMUhMvGNXemW07IbYTuoAvNbkKrd1s2myWGl_oa1jVxbPVlnOn7dKJRt8kWv0nT/s1600/IMG_7138.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ1axUX1NZ-hSc4qzN0xs2P7ggnjwZCv_i7VfWFQVEntje1iGjO-TX9E4EnxgnHLKBRNsimkWrXTt56uMUhMvGNXemW07IbYTuoAvNbkKrd1s2myWGl_oa1jVxbPVlnOn7dKJRt8kWv0nT/s400/IMG_7138.JPG" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD96bHchxRBkBceOTgCzcaqlZBHAb0fjYp2iszq70YopkHTS3yFo_dY-mL3qOySdjjNxMS5zZwwbXh_YSbM8CaIEn1ZWozX8S18A6HXAIodYxw4LwCsvGO4ixTxyTQtIuBRz5hLIz3g1Vr/s1600/IMG_7139.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD96bHchxRBkBceOTgCzcaqlZBHAb0fjYp2iszq70YopkHTS3yFo_dY-mL3qOySdjjNxMS5zZwwbXh_YSbM8CaIEn1ZWozX8S18A6HXAIodYxw4LwCsvGO4ixTxyTQtIuBRz5hLIz3g1Vr/s400/IMG_7139.JPG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSIYxL57eyn7moFKWlb9rujeEHg9P2muwLEl0aywHHikd1dnXvlLIIxLDJU5_XAL4jgshaqj5okDH-u5Hu4qDvlC-vYjhOfYJyC17khWy7-Xwboa0yM7mD-rkwfnPtzTzuInto07FKjL4W/s1600/PS.111614-6270.jpg" width="400" /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>RADIO UNLEASHED</b></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b><br /></b></div><div class="separator" style="clear: both;">One of our very favorite branding case-studies is for a nationally syndicated radio program, radioUnleashed. (<a href="http://woodstockorganicconceptscasestudies.blogspot.com/2011/06/branding-with-teeth.html" target="_blank">read it here.</a>) The logo that came out of the brand exploratory continues to delight and the tag line ain't half bad either.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpqI6KSoIHZ8K6XqxVSpBMXZ6lgcXzPns7ruFvltp85Fq1ETb7XjMoL_MuYL94XMmwHlayPXhSKD1caUEmj2sDYZ_BbU6ScYZvAZ9C18I1_QWf3MD6KmERCC0wCNnpkW9QcyrXN5fAVec5/s1600/rU+logo+1400sq.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpqI6KSoIHZ8K6XqxVSpBMXZ6lgcXzPns7ruFvltp85Fq1ETb7XjMoL_MuYL94XMmwHlayPXhSKD1caUEmj2sDYZ_BbU6ScYZvAZ9C18I1_QWf3MD6KmERCC0wCNnpkW9QcyrXN5fAVec5/s320/rU+logo+1400sq.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;"><b>KOVO</b></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;">For a new chain of Greek restaurants, here are some of the remaining contenders after a couple of rounds of a major logo exploratory. (Which will give a good glimpse into how we work!) (Kovo means "to slice" in Greek.)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgATMuY4Dc7h3IILOyWxNXeHhjmFNI8UcJO42TeSyoehiRO0_iJ8qnPBvSIDShj2VoRx3yzRQnmaEt7-xsdqEWRM36lyQuhbLeKoYV9hSh8Y_VfkOCjlEG03Ux8-t8hV-1VXzWaP91EpkkV/s1600/011.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgATMuY4Dc7h3IILOyWxNXeHhjmFNI8UcJO42TeSyoehiRO0_iJ8qnPBvSIDShj2VoRx3yzRQnmaEt7-xsdqEWRM36lyQuhbLeKoYV9hSh8Y_VfkOCjlEG03Ux8-t8hV-1VXzWaP91EpkkV/s1600/011.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Gb9aF6z2lmtdET3GHK7OgyleW7YevoHavo1lpQj5nBgoUbfbIhKBKjMjGzgwNuMH1laWgjgsrmY045cGozXuqxMyETZmdZYIKZqCDWx4i9NuWFz5XI0Mx83DwvBnE_TO0to-OreKocU1/s1600/010.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Gb9aF6z2lmtdET3GHK7OgyleW7YevoHavo1lpQj5nBgoUbfbIhKBKjMjGzgwNuMH1laWgjgsrmY045cGozXuqxMyETZmdZYIKZqCDWx4i9NuWFz5XI0Mx83DwvBnE_TO0to-OreKocU1/s400/010.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBCDeJPlzFwhUJq16ZOgLpcdGJ0H7mAVWFJgYqXkZ_vIRobA2mBkOURY3_b3pCxDAaqwCsWn1qkrSPNoQOJUbzlVwuOmA1DxsUhI65UJAxfHi-SavPfkA4ZT-ENZu0pbQFGlr0MF5cgp_m/s1600/013.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBCDeJPlzFwhUJq16ZOgLpcdGJ0H7mAVWFJgYqXkZ_vIRobA2mBkOURY3_b3pCxDAaqwCsWn1qkrSPNoQOJUbzlVwuOmA1DxsUhI65UJAxfHi-SavPfkA4ZT-ENZu0pbQFGlr0MF5cgp_m/s400/013.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguCFZZmdo3W3B5tx3er3vJmokMOvqrXIversEbVxXPneTHDPJbnRlMuGzM_0Fbxjjy2UXoHBubeFfYTY6AMU_B3huPusJamw4L6CkOcjSUaaN1Gr9tU26_SrCSG-GQq8EukBLylf1_CQQE/s1600/015.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="319" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguCFZZmdo3W3B5tx3er3vJmokMOvqrXIversEbVxXPneTHDPJbnRlMuGzM_0Fbxjjy2UXoHBubeFfYTY6AMU_B3huPusJamw4L6CkOcjSUaaN1Gr9tU26_SrCSG-GQq8EukBLylf1_CQQE/s320/015.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir3C5TVpe1x0CsmcuXKyQg61OhqIq0YD3mMyZpnxTHyMdN5rZJDTxgOEM7SzfuotRNWP1W7-QQmeLDQmyuS7tyJCkfrHf9diVmOOgYGFORlnwQEf1fbNHjaukDp6roTGPkOXdEJc4Hmzyn/s1600/019.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir3C5TVpe1x0CsmcuXKyQg61OhqIq0YD3mMyZpnxTHyMdN5rZJDTxgOEM7SzfuotRNWP1W7-QQmeLDQmyuS7tyJCkfrHf9diVmOOgYGFORlnwQEf1fbNHjaukDp6roTGPkOXdEJc4Hmzyn/s320/019.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirletDj_4SLz0HDevSAkoEgCP3_3eR98qvzpOL4DRGUw6AzDuthb9hx1-dqHu_yqKDycW04n0hwVwbZ5Q3apOG6WZWJYCNg2zAt2JHpQByD03jWszyIYSI0H5NEqyvm4b7DRlJ_02H6oxj/s1600/020.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirletDj_4SLz0HDevSAkoEgCP3_3eR98qvzpOL4DRGUw6AzDuthb9hx1-dqHu_yqKDycW04n0hwVwbZ5Q3apOG6WZWJYCNg2zAt2JHpQByD03jWszyIYSI0H5NEqyvm4b7DRlJ_02H6oxj/s320/020.png" width="285" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4dFtwJbvMbPQRjX7PuPDjvMOXQuuzaDhp9aQB0KnuLjmQ-2a9lvoIPFx_TzMOgrBzKiA1bfoe9o2iCtoe6f4aiTWhCodgGukb1AdtrxwB1ym5PaKYdhjvfq4zIIV8IMLYaYKBjNBANiDM/s1600/021.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4dFtwJbvMbPQRjX7PuPDjvMOXQuuzaDhp9aQB0KnuLjmQ-2a9lvoIPFx_TzMOgrBzKiA1bfoe9o2iCtoe6f4aiTWhCodgGukb1AdtrxwB1ym5PaKYdhjvfq4zIIV8IMLYaYKBjNBANiDM/s320/021.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; 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margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCvQ-cqUzjB-vowJ3BELIfH41I0gzV-7EWp9AZto6x0gZaqTZOGnT0VTo4xqVxecRI9Yq-loR-FO1X6N4-YylMOy0osSVPD8f1BQK0Pnnk4P6XKCTuD27DDpv_jyNJ3k0Cdf2ECuKKWPpn/s320/045.png" width="294" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMSZYYpp3EM96eblQ0-itGrY9N4qvtELns8YScQnkBm3P7fDZLsFsGVvsNwHZcjbJuv9V1VWjKRUBcWRwypKgcDH-EC0Ho88TA-WlXsXyXDt1os4WqkhqIxrUejjcUI48KH70jBJp8V23r/s1600/046.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMSZYYpp3EM96eblQ0-itGrY9N4qvtELns8YScQnkBm3P7fDZLsFsGVvsNwHZcjbJuv9V1VWjKRUBcWRwypKgcDH-EC0Ho88TA-WlXsXyXDt1os4WqkhqIxrUejjcUI48KH70jBJp8V23r/s320/046.png" width="274" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIc4ur4zkn9nE0Dilen0Ee-6TnueWIhe47PvnO3KdoP7Bj1U00eTDk0vATtDVJ4Ho4zBZzwnLBD4k13GCyRH3dXtp3y2dhhwT-WtnUHZheyPkl4Cp3i3PEnAbQ8vGuBygUBBD9WHJyP7F2/s1600/049.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIc4ur4zkn9nE0Dilen0Ee-6TnueWIhe47PvnO3KdoP7Bj1U00eTDk0vATtDVJ4Ho4zBZzwnLBD4k13GCyRH3dXtp3y2dhhwT-WtnUHZheyPkl4Cp3i3PEnAbQ8vGuBygUBBD9WHJyP7F2/s400/049.png" width="365" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp3EeNtr8CLHfmdymyJOSYj3llVez00owofuEkU19ziSjJVrlUK452Tpfb4GXxC6sgpeOBAGAW2-LCzpFM8cHSxTGAD5xNs883pa4ItZypwo55gUS-XyobsL6fU0RzgwimtaH_d9sF_MhW/s1600/49+b.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp3EeNtr8CLHfmdymyJOSYj3llVez00owofuEkU19ziSjJVrlUK452Tpfb4GXxC6sgpeOBAGAW2-LCzpFM8cHSxTGAD5xNs883pa4ItZypwo55gUS-XyobsL6fU0RzgwimtaH_d9sF_MhW/s400/49+b.png" width="392" /></a></div><div class="separator" style="clear: both;"><b>YOUNG RHINEBECK - CULTURECONNECT</b></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;">For the 501(c)3 youth organization, we did a complete rebranding. It's now called Culture Connect and the new logo is this: </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkEoaOPnQ8k0xVNuAc0k68P1Nqs_OvWDu9h0_WQ3GoIvW8vEO36YwurIE9NmOtmGAqIOFG-Qpbz3TxPg_b22iniCqsywy4SU1BY30IquN-FBKN1M-rgThPjBCzTs5if2mZHMpvzPQ7pBqq/s1600/024.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkEoaOPnQ8k0xVNuAc0k68P1Nqs_OvWDu9h0_WQ3GoIvW8vEO36YwurIE9NmOtmGAqIOFG-Qpbz3TxPg_b22iniCqsywy4SU1BY30IquN-FBKN1M-rgThPjBCzTs5if2mZHMpvzPQ7pBqq/s320/024.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><b>OTHERS</b></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><br /></div><div class="separator" style="clear: both; text-align: -webkit-auto;"><span>Another hand-drawn logo for another music business, a small record label in NYC that was putting out funky and fun music:</span></div><div><b><br /></b></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8YPUG6f3xhRNLaaRr7lxECAKywUKaLcR78SJ_TKEtbAF4HwIR9KkaTYB9VVfdqA8wufUHNY0RjguoKAyrsCQ8-0Ng4vP-AqxmE48BX0FGthw1qSggb3zOykzroHrWgtpG_yrbmivZLXxH/s1600/i+12+r.tif" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8YPUG6f3xhRNLaaRr7lxECAKywUKaLcR78SJ_TKEtbAF4HwIR9KkaTYB9VVfdqA8wufUHNY0RjguoKAyrsCQ8-0Ng4vP-AqxmE48BX0FGthw1qSggb3zOykzroHrWgtpG_yrbmivZLXxH/s320/i+12+r.tif" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: right;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">For the 1/2 a percent for AIDS charity meme:</div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthsILDrOX2zSIhZiKejfE5kOoNavPTrczCI_RWsOi03UP2AO_kVxUMuPV1IPSNH8M3pTi7ug7CZ9pKviaBUmKzjQu2kBY8GBHiuVbvKrMsMINpq5-jHad9rbvjfRHA-u5BsvGMC6OJhyC/s1600/half+percent+sil.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthsILDrOX2zSIhZiKejfE5kOoNavPTrczCI_RWsOi03UP2AO_kVxUMuPV1IPSNH8M3pTi7ug7CZ9pKviaBUmKzjQu2kBY8GBHiuVbvKrMsMINpq5-jHad9rbvjfRHA-u5BsvGMC6OJhyC/s320/half+percent+sil.jpg" width="187" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">For our friend the reflexologist, kinda explaining the concept of what she does. (We love the fingerprint in the shape of a brain.)</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk98qOJRBt0rtxG7F6oUmetKqoHrU5_jn9I9aaP2UpkN9lIumyt3hxR8whRhSE-aVqmSE8mhl9KM0Q70PoQDfkPcaiVoS3ZiYOVokQYYbjMz9ii4rWTsVI0mLwnhbH_GJOWpe90tdmh256/s1600/intelligent+touch72.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk98qOJRBt0rtxG7F6oUmetKqoHrU5_jn9I9aaP2UpkN9lIumyt3hxR8whRhSE-aVqmSE8mhl9KM0Q70PoQDfkPcaiVoS3ZiYOVokQYYbjMz9ii4rWTsVI0mLwnhbH_GJOWpe90tdmh256/s320/intelligent+touch72.jpg" width="262" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">For a now defunct organization that helped kids by helping them make movies and short films. You can also see a fine example of our original concept: the "dynamic tag line":</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5lJxVh0rekgNMTPRkFunDm-gI9H3yGWdKbq3yE1SL_PMiuQE6jtQV3pNACEmtdYJ6XLeIpUUf2-RTQlPZArxQ4z0rgp2jlmR4wnfkvnaxvPPovMQ-KFaRAxk68VdYHhlFkjbGFIrE69wr/s1600/dynamic+indie.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5lJxVh0rekgNMTPRkFunDm-gI9H3yGWdKbq3yE1SL_PMiuQE6jtQV3pNACEmtdYJ6XLeIpUUf2-RTQlPZArxQ4z0rgp2jlmR4wnfkvnaxvPPovMQ-KFaRAxk68VdYHhlFkjbGFIrE69wr/s320/dynamic+indie.jpg" width="301" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">Patches for the Farber Brothers' sailboat for hire, Ophira. They already had the Farber brothers emblem.</div><div class="separator" style="clear: both;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAJpugMAW36d5jatwKdYEl7mNBY7wphXOJRDNklN7tYULvnkKD5Mr67f3foKm7h-GwfAq9Ju9zRm70UVIKYMbwbHWkg4ResUjgAnl2MTbQhNDLZ2mBBsRx76QYl-r8kT03nrFdqenLsxj/s1600/ophira+card2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAJpugMAW36d5jatwKdYEl7mNBY7wphXOJRDNklN7tYULvnkKD5Mr67f3foKm7h-GwfAq9Ju9zRm70UVIKYMbwbHWkg4ResUjgAnl2MTbQhNDLZ2mBBsRx76QYl-r8kT03nrFdqenLsxj/s320/ophira+card2.jpg" width="280" /></a></div><div class="separator" style="clear: both;">For the green candidate who was not seen as the green candidate: (<a href="http://woodstockorganicconcepts.blogspot.com/2009/11/political-advertising-success-story.html" target="_blank">read the case study here</a>.)</div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkeSYNdSVxkOE4AQW_V1w_BwPHBNzUhhLyMzoWiOfpfRRt3euq7-jYupwFqz5zN38XbHGKdQxTb17dS5Cs_SWTfu_zoTspkxl-lcQjbo5kx7VYUCcg-VT7X6gqjeFnp7xwBZY1_32Kyrhh/s1600/keep+jeff+daisies+72.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkeSYNdSVxkOE4AQW_V1w_BwPHBNzUhhLyMzoWiOfpfRRt3euq7-jYupwFqz5zN38XbHGKdQxTb17dS5Cs_SWTfu_zoTspkxl-lcQjbo5kx7VYUCcg-VT7X6gqjeFnp7xwBZY1_32Kyrhh/s400/keep+jeff+daisies+72.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">For two organizations that help those exposed to toxic dust during the 9/11 clean up:</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQcIZduZsMnIkif53Mg3UCGCQ48I5DtKpZZqDY4fzCIbSsiaS_GpPk23NCQ_gdD-iv4dkh-njdZ0W1RA0x2OXQGTinHHssAbmMmY_GwMgxsH3CxlRfo9x548VpF_N5M_adChybKF2lStA/s1600/Untitled-1log.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQcIZduZsMnIkif53Mg3UCGCQ48I5DtKpZZqDY4fzCIbSsiaS_GpPk23NCQ_gdD-iv4dkh-njdZ0W1RA0x2OXQGTinHHssAbmMmY_GwMgxsH3CxlRfo9x548VpF_N5M_adChybKF2lStA/s400/Untitled-1log.jpg" width="238" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">For Samuel's, the best coffee in Rhinebeck, this little 'king of coffee' logo was designed to be used in conjunction with the pre-existing Samuel's logo (which we always wanted to update):</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDiGZNog9ivrOsuyRag5lHKybKbW9DsBJ7smHRqrU_aKnbuz8Y8T0Cw3NIqEZmrNwa1wQLBxsic_dKVyAfnkvAZbjJbjBDZSJxUTZW8Itj4ZECgEYD2uGt0cRTp4iMBYBgNwDTOWTubIy/s1600/best+offee2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDiGZNog9ivrOsuyRag5lHKybKbW9DsBJ7smHRqrU_aKnbuz8Y8T0Cw3NIqEZmrNwa1wQLBxsic_dKVyAfnkvAZbjJbjBDZSJxUTZW8Itj4ZECgEYD2uGt0cRTp4iMBYBgNwDTOWTubIy/s320/best+offee2.jpg" width="235" /></a></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;"><br /></div><div class="separator" style="clear: both;">And finally, for our own little fun company, we use a fresh logo whenever we come up with one, but that little light bulb is really our fave for expressing our brand personality: fun, creative, unusual. Just what you want in an ad agency.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcZSM95IQx2UmgnsNBZMor1Wi4B10xykG-EYyUB12k0lNO6OQRpTcQSwd-KHaKD_OL0xNGx6y4zvV-6igDBvtJ3ywPMtP29dSc0R-yS7bR0rUC5yDmUi7Pyo7IGqcn_c78LIYPymifk61/s1600/woc+5+logos.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcZSM95IQx2UmgnsNBZMor1Wi4B10xykG-EYyUB12k0lNO6OQRpTcQSwd-KHaKD_OL0xNGx6y4zvV-6igDBvtJ3ywPMtP29dSc0R-yS7bR0rUC5yDmUi7Pyo7IGqcn_c78LIYPymifk61/s1600/woc+5+logos.jpg" width="209" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both;">There you go. A little logo round up showing hopefully, how logos can really be a strong way to express a brand essence and brand personality. Logos are important tool in the big branding tool box. But they're certainly not the only tool. So please, from now on, remember: branding is <u>not</u> a logo . . . but a logo should definitely be branding.</div><div><br /></div>norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-71130242943990427612019-10-07T09:18:00.002-07:002021-03-31T10:16:22.238-07:00The Tortoise and the HareThe other day, we were hanging out around the water cooler, shooting the breeze and talking about branding, like we like to do, and the conversation turned to metaphors for branding, another thing we like to do, and someone from the typing pool piped up and said that they thought that branding was like <a href="http://en.wikipedia.org/wiki/Aesop%27s_Fables" target="_blank">Aesop's fables</a>: a seemingly endless trove of tales, each one designed to illustrate a particular point.<br />
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They added that good branding is the tale that tells the truth of individual goods or services and that whereas Aesop's fables each have their individual moral (<a href="http://en.wikipedia.org/wiki/The_Tortoise_and_the_Hare" target="_blank">the tortoise and the hare</a>, for example), each brand has their individual deep brand truth. Or brand essence, or brand DNA. Or whatever you wanna all it.<br />
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Well, we were liking this simile a lot when our chief, cook, and bottle washer (not to mention head of the typing pool), took it even further. (Background: Recently we had lost a pitch to a local logo mill and when fearless leader asked the once-prospective client if the logo mill was going to be doing any branding for her, she replied: "Oh, yes! They're going to make the logo AND the letterhead AND the website ALL have the SAME look!!" This did NOT make him happy, highlighting, as it did, his evident failure to make the client understand what branding actually is.) ANYWAY . . . he took the metaphor a little further and noted that if the moral of the Aesop's fable is the "brand essence" and the way the tale is told is the "brand personality", then perhaps the title of the tale is the name of the product and the illustrations are the symbolic equivalent of the logo. Each of them individually (and all of them collectively) reinforce the story, but none of them, on their own, is the <u><b>whole</b></u> story. Much less, the moral of the story.<br />
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Here below is a title of a story and a single illustration from that story. Pretend for a second that you don't already know the tale of the tortoise and the hare and ask yourself: from the title and an illustration (a logo and a look), how much of the story do you really<i><b> get</b></i>?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-mrN82u9JHa1U5S38EoSLuP-U6__k9MSD8eDXq7RBdUKiMN7Cc09DBbXyaItDhfJy9jcjuW5VlRaeTe86MLlGAS6c851ZZKMhpu1OY4oIsvFOXiSy-dzdbHEd9QSq6wgpiXYG7M4P8fR/s1600/Screen+Shot+2014-11-27+at+1.55.32+PM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-mrN82u9JHa1U5S38EoSLuP-U6__k9MSD8eDXq7RBdUKiMN7Cc09DBbXyaItDhfJy9jcjuW5VlRaeTe86MLlGAS6c851ZZKMhpu1OY4oIsvFOXiSy-dzdbHEd9QSq6wgpiXYG7M4P8fR/s1600/Screen+Shot+2014-11-27+at+1.55.32+PM.png" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpHcoFffMLqhGsQbB9oxtKaNxh7Dl_TQ10-hXrSXMy5Hy42vDtJA_K8fecuHHGYiAVhdO-RmOOlNe_IoxnFOE3tJs7k0u1qNc2yGrQW6ue8gmC5HTRUaT9GdCuRAT6NfBD2q0H4h1WOrP4/s1600/Screen+Shot+2014-11-27+at+1.55.50+PM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpHcoFffMLqhGsQbB9oxtKaNxh7Dl_TQ10-hXrSXMy5Hy42vDtJA_K8fecuHHGYiAVhdO-RmOOlNe_IoxnFOE3tJs7k0u1qNc2yGrQW6ue8gmC5HTRUaT9GdCuRAT6NfBD2q0H4h1WOrP4/s1600/Screen+Shot+2014-11-27+at+1.55.50+PM.png" width="400" /></a></div>
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For us, the answer is clear: not enough. From just these two elements, you simply don't get enough information to truly understand the richness of the story that's behind them, and the moral of the story? Completely lost. And THAT'S the moral of THIS story!</div>
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Here at Woodstock Organic Concepts, we identify and leverage unique brand stories to help brands succeed in their competitive environments. A name, a URL, a logo and a letterhead are all part of it, as is a unified look and feel that extends to all media and expressions of the brand. But it's the gestalt of it all that can really help clients win the race. And that's where we come in, the tellers of tales and painters of pictures in the interest of our clients' success.</div>
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And now, for your viewing pleasure, take a gander at how Walt Disney told the whole story and painted the whole picture in 1934: <a href="https://dai.ly/x2r47xp" target="_blank">"The tortoise and the hare" Animated. Disney. 1934.</a></div><div class="separator" style="clear: both;"><br /></div>
If you want even more, check out our story <a href="http://woodstockorganicconcepts.blogspot.com/2012/10/what-is-branding-work-in-progress.html" target="_blank">"What is branding? (Or: the lazy KY)"</a>norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-56421568128678270202019-03-03T06:39:00.001-08:002019-03-03T06:41:01.755-08:00NYU's Institute of French Studies<div style="text-align: center;">
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Not too long ago, we got a call to do a poster for NYU's Institute of French Studies for their 40th anniversary programming. Well, it turned out they needed a logo too, so we did a little logo exploratory for them . . .</div>
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We started with the NYU logo, the torch inside of a purple square:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiabZSyf1ZQ5vYr9pVGz0Whc4WnxZSuk1wv7ooDieJFas6PvdNj0zv-YbgWxXZZs6zZHyEa9yUsv0mwqYcoVZ7sT7h-aCF_7ORzsgeVoZksH9WjcnFeJPg-tArPQm3YlbrYj9IGU6uXdNGA/s1600/001.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiabZSyf1ZQ5vYr9pVGz0Whc4WnxZSuk1wv7ooDieJFas6PvdNj0zv-YbgWxXZZs6zZHyEa9yUsv0mwqYcoVZ7sT7h-aCF_7ORzsgeVoZksH9WjcnFeJPg-tArPQm3YlbrYj9IGU6uXdNGA/s320/001.png" width="234" /></a></div>
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Played with that . . .</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7tb8F_8v9YcddwAGE9ZxnhSM4UEd4nxBGkjR68C-fW0kGacP6Qv54MWwpxYZtmapm0zrLXx2A-TtAkn-9-xrJKE7JNxIeRFyLwaUY2ErCeSpvQRcyg-vbU-8orBjQuNBJbYb4woK5u-2I/s1600/002.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7tb8F_8v9YcddwAGE9ZxnhSM4UEd4nxBGkjR68C-fW0kGacP6Qv54MWwpxYZtmapm0zrLXx2A-TtAkn-9-xrJKE7JNxIeRFyLwaUY2ErCeSpvQRcyg-vbU-8orBjQuNBJbYb4woK5u-2I/s320/002.png" width="320" /></a></div>
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Played some more . . .</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiljJUrZlUzdimg6nkOXEUABK_4wybDUp_8n7BRet7xl6DkhnZ6vI9PWDyyj26IHslBqe0equZ-lQNBeWaZAoA_qjckxzt8SiX9zi282vkU62ZOlAUUp-0q7Trd8hB_Lo8IrKgDhN6p0GJ_/s1600/003.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiljJUrZlUzdimg6nkOXEUABK_4wybDUp_8n7BRet7xl6DkhnZ6vI9PWDyyj26IHslBqe0equZ-lQNBeWaZAoA_qjckxzt8SiX9zi282vkU62ZOlAUUp-0q7Trd8hB_Lo8IrKgDhN6p0GJ_/s400/003.png" width="400" /></a></div>
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And, at some point, it dawned on us that the letters of their logo spelled out the word "ifs" (which seemed perfect for an organization of historians, who are always looking for fresh ways to make sense of the past) and we looked down that path to see what might be there:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSEntcMEZ7o5Mj27fVt5J5utS8LlkjHCMudk4_VNRA_de89vDewqwQY58beeVawsHW7198Vrsx3EkuVcAi_KoIfwxF_pcOQL4yxW4TLpUmiEnEJ9nBJdbc9SNfhwOSpmF9g-mV9kWSJard/s1600/Screen+Shot+2018-08-30+at+2.25.55+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSEntcMEZ7o5Mj27fVt5J5utS8LlkjHCMudk4_VNRA_de89vDewqwQY58beeVawsHW7198Vrsx3EkuVcAi_KoIfwxF_pcOQL4yxW4TLpUmiEnEJ9nBJdbc9SNfhwOSpmF9g-mV9kWSJard/s320/Screen+Shot+2018-08-30+at+2.25.55+PM.png" width="320" /></a></div>
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But eventually, as often happens, a doodle on a piece of paper turned into the winning idea:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnP4-a-49SRlxIc9a_MsVhqGUmOXH81a5aNQbve9lU88fkdEK_ySwAe-iJiJ3cOGF4z4Fp3yMSeEyg2Z7Fu_54EF4-E1tgtb_wl-CYRa66TGeLFxIUjl4SD_IisMsq2CYinbqaQf8QO-U8/s1600/dd.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnP4-a-49SRlxIc9a_MsVhqGUmOXH81a5aNQbve9lU88fkdEK_ySwAe-iJiJ3cOGF4z4Fp3yMSeEyg2Z7Fu_54EF4-E1tgtb_wl-CYRa66TGeLFxIUjl4SD_IisMsq2CYinbqaQf8QO-U8/s320/dd.png" width="290" /></a></div>
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The red, white and blue of the French flag was quickly scuttled as being too nationalistic, and the natural substitution choice was NYU's purple:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEVVtNQAHu3YYml-UuFpuVCZC4M2anZcEBBRHct11RylOr0mLZ5dkBhvvv8SdUdS7PIkkDs3jVWwVb2mqbDR-gaz2TblCbCwXjULXzfQcwrIn9pR8PF_elHxoW7aheS-Vo_IAcZk1WFJNe/s1600/Screen+Shot+2018-09-10+at+10.11.20+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="319" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEVVtNQAHu3YYml-UuFpuVCZC4M2anZcEBBRHct11RylOr0mLZ5dkBhvvv8SdUdS7PIkkDs3jVWwVb2mqbDR-gaz2TblCbCwXjULXzfQcwrIn9pR8PF_elHxoW7aheS-Vo_IAcZk1WFJNe/s320/Screen+Shot+2018-09-10+at+10.11.20+AM.png" width="320" /></a></div>
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And here below are some of the posters we did, our favorite at the bottom, picturing the French Marianne, symbol of liberty and reason and the Republic and our final logo.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp3kXEu9KbRvqDDVzEipiScax5XPokhMNCAzfo4O_d8ulO8N1BQOPOTBzJlPqC3DAKpJBQoAPio20IYBtEZwRP3MSpDhw2F8s13j_a-mbLp0oNbh5FV3Co8tz7Rx_C5btQRc3JMhNK7f9-/s1600/Screen+Shot+2018-09-13+at+4.09.49+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp3kXEu9KbRvqDDVzEipiScax5XPokhMNCAzfo4O_d8ulO8N1BQOPOTBzJlPqC3DAKpJBQoAPio20IYBtEZwRP3MSpDhw2F8s13j_a-mbLp0oNbh5FV3Co8tz7Rx_C5btQRc3JMhNK7f9-/s400/Screen+Shot+2018-09-13+at+4.09.49+PM.png" width="260" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEI1HS-M9e3QkylTi2p1xFVYLE0VItle0ESiOuBk56WS-90UAq3XQhHT2rlQ4r3ttmzzDQyTk8rR3dpQQLfozDERXfR3OWC2riva8oWBw2mbsA7_WUybpYvQGDFcd4fBGWzTALYy7aFkS2/s1600/Screen+Shot+2018-08-31+at+11.08.43+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEI1HS-M9e3QkylTi2p1xFVYLE0VItle0ESiOuBk56WS-90UAq3XQhHT2rlQ4r3ttmzzDQyTk8rR3dpQQLfozDERXfR3OWC2riva8oWBw2mbsA7_WUybpYvQGDFcd4fBGWzTALYy7aFkS2/s400/Screen+Shot+2018-08-31+at+11.08.43+AM.png" width="261" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi93Y-mZoB8Q345j3Nf57UBVfhqeqzOfUS4NcRuI8ZxIxSDUMtqeF3qkrpmeOtqxD3sip-zaFW-fOFGrqcH0n8pYNY_zZz9IW-kPjyYo0p8aYWJeJC53fdBjhMVLhhVckiYUfK6e2LAJ6Ff/s1600/Screen+Shot+2019-03-03+at+9.21.53+AM.png" imageanchor="1"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi93Y-mZoB8Q345j3Nf57UBVfhqeqzOfUS4NcRuI8ZxIxSDUMtqeF3qkrpmeOtqxD3sip-zaFW-fOFGrqcH0n8pYNY_zZz9IW-kPjyYo0p8aYWJeJC53fdBjhMVLhhVckiYUfK6e2LAJ6Ff/s400/Screen+Shot+2019-03-03+at+9.21.53+AM.png" width="260" /></a></div>
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<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-58897658241854096552017-02-16T15:30:00.001-08:002017-02-16T15:30:59.719-08:00Posters!!! <div class="separator" style="clear: both; text-align: center;">
Well, someone asked about our poster work today and so we spent an inordinate amount of time digging up the posters that we could find (when our external hard drive crashed and burned, it took a whole bunch of our work away forever!!) and are posting some of them here. </div>
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First, the posters featuring feet:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkJuGmqfT2z9ECQ4ilHsnu9FjRH2On7Yu3l8f4BRYkrf9AgWApstnwiWVbYugSZYYfrahyphenhyphenUgvs6ttHz1G1XOCFlL6PXxWy-z2u1rANISeWZoXjCUUkSYjF6G-R1fhN9zuwE2hf-pR5axd7/s1600/halloween+2015+fb+square.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkJuGmqfT2z9ECQ4ilHsnu9FjRH2On7Yu3l8f4BRYkrf9AgWApstnwiWVbYugSZYYfrahyphenhyphenUgvs6ttHz1G1XOCFlL6PXxWy-z2u1rANISeWZoXjCUUkSYjF6G-R1fhN9zuwE2hf-pR5axd7/s400/halloween+2015+fb+square.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKzZbLEJhgJ9ipsKtRrvssPfgbyYqMB62tgMuS6ym6XzwDULzQc817LrWC25et-GT_dYXDb-VHJ-D-_vF_iAMxUnhLZQ0GhAHlEeUF6-mj6YsNGnjPPU9mXNcjFT9rDqS-FkLMdtoiO5wC/s1600/dave%2527s+summer+dance+party2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKzZbLEJhgJ9ipsKtRrvssPfgbyYqMB62tgMuS6ym6XzwDULzQc817LrWC25et-GT_dYXDb-VHJ-D-_vF_iAMxUnhLZQ0GhAHlEeUF6-mj6YsNGnjPPU9mXNcjFT9rDqS-FkLMdtoiO5wC/s400/dave%2527s+summer+dance+party2.jpg" width="342" /></a></div>
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Next, a couple posters featuring kitchen stuff:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw6ezS2T8aTMjsmIdkivYL9IkGfSJOWINFJhE-A43GS0v83WK0AATaCVWMPumCqtmzr0FXSBQUX0Dyi5d1wzIjc47dliUoEaOX1eUGT12VJtnKBifQCK8FG-g1oXtr27vhCoifZw0Pdlos/s1600/11+17+poster2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw6ezS2T8aTMjsmIdkivYL9IkGfSJOWINFJhE-A43GS0v83WK0AATaCVWMPumCqtmzr0FXSBQUX0Dyi5d1wzIjc47dliUoEaOX1eUGT12VJtnKBifQCK8FG-g1oXtr27vhCoifZw0Pdlos/s400/11+17+poster2.jpg" width="258" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8c1esD3dMLKtRXoYc2hVusAbRL2fj0wpBIXOJTH9gQWSi4bzN3hLlrc2oEhdjh0qGkHjRTVcNBonLBpcfKwyG6PxUojjVSBdBq7_XpdB1NIomdhFS1pPY20U2XNAO1Pm-r2UgmweLa-Xb/s1600/byoot+non+opening.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8c1esD3dMLKtRXoYc2hVusAbRL2fj0wpBIXOJTH9gQWSi4bzN3hLlrc2oEhdjh0qGkHjRTVcNBonLBpcfKwyG6PxUojjVSBdBq7_XpdB1NIomdhFS1pPY20U2XNAO1Pm-r2UgmweLa-Xb/s400/byoot+non+opening.jpg" width="311" /></a></div>
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A couple for Cocoon Theater:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlesc5lRlgDNJs419YllWtmtJRf72OVbVadiRJIXwfACrmz3hfDKwSs4I-Ox6myo3SkRPuBMEHMLAKrc_PSkhe5lb5Js6O-MSZkYlQ_ITK1e1I_rOMr8ncFNOXos1s-QYcKq-UF_LrFQjZ/s1600/cocoon+POSTER8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlesc5lRlgDNJs419YllWtmtJRf72OVbVadiRJIXwfACrmz3hfDKwSs4I-Ox6myo3SkRPuBMEHMLAKrc_PSkhe5lb5Js6O-MSZkYlQ_ITK1e1I_rOMr8ncFNOXos1s-QYcKq-UF_LrFQjZ/s320/cocoon+POSTER8.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSLt0NnVWV_oX15u8WDCgAlhsCXMpi0OI5533QB1ier0MPF2-LwuzQ048COsMZ_lVqWQgTEE2JG6UmOlzua32wH2l8gXtz3tTniK-1cXCsXvYAIVK6hcSg0KHpiWEk4tUj1Q3P3nMi_Jh/s1600/illustrated+man8+11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSLt0NnVWV_oX15u8WDCgAlhsCXMpi0OI5533QB1ier0MPF2-LwuzQ048COsMZ_lVqWQgTEE2JG6UmOlzua32wH2l8gXtz3tTniK-1cXCsXvYAIVK6hcSg0KHpiWEk4tUj1Q3P3nMi_Jh/s400/illustrated+man8+11.jpg" width="308" /></a></div>
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A few direct mail posters for O'Hare + Associates, advertising recruiters: (the copy is great, really)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-JLG_x8Xw67oKxOzaTzRH-8Z8qw-N2hvRfRXRfwQbB1sP-mm9IeFuX93qmuSC1VhpnKnxk-zESZxU91CHwGf6kZ0Yd5zzl3cXyfRwkGs5pIw-qh2XCX1W6MUJd02vnjTpek3C2xelbVk/s1600/O%2527Hare+Are+you+a+CD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-JLG_x8Xw67oKxOzaTzRH-8Z8qw-N2hvRfRXRfwQbB1sP-mm9IeFuX93qmuSC1VhpnKnxk-zESZxU91CHwGf6kZ0Yd5zzl3cXyfRwkGs5pIw-qh2XCX1W6MUJd02vnjTpek3C2xelbVk/s400/O%2527Hare+Are+you+a+CD.jpg" width="257" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjyL3JPErbcI5VXH1aQzghTi2p3zeYJ4paV2i0TZLqsENdhj8DStur746vp1JJTZOadPJLK-KbWW08hRzzJjkIeHWNv8JlINOEsBKr1H1TkM4xfO5phQiV9tyRgFpCjDZ-t0Psipt_5NF9/s1600/are+you+a+strategic+planner144.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjyL3JPErbcI5VXH1aQzghTi2p3zeYJ4paV2i0TZLqsENdhj8DStur746vp1JJTZOadPJLK-KbWW08hRzzJjkIeHWNv8JlINOEsBKr1H1TkM4xfO5phQiV9tyRgFpCjDZ-t0Psipt_5NF9/s400/are+you+a+strategic+planner144.jpeg" width="258" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDxKsZG790ea6igTosENCscL8h0yze2EYGM9gtWfhSLTKTcevIY3ekry0y1kkN6TvN-SeGuVtE698jN7g44MBwZI8QYbsnojE683SMVlyeseOA-sNyluoubO7Q_QTyL-klh3_HhPU9JbHy/s1600/Are+you+an+account+supervisorkk2144.1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDxKsZG790ea6igTosENCscL8h0yze2EYGM9gtWfhSLTKTcevIY3ekry0y1kkN6TvN-SeGuVtE698jN7g44MBwZI8QYbsnojE683SMVlyeseOA-sNyluoubO7Q_QTyL-klh3_HhPU9JbHy/s400/Are+you+an+account+supervisorkk2144.1.jpg" width="258" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJm44w0QCohPwTJRMnnPIISev5nq96q_f8Vz91uqnLKhktx_dLKpeka6bYBXhCeWrolJJ_zzI5lsYylbjZ_WESlykoLuwftDdCsnyt5r_Hv8ptPyZs5D4N_Pd02HKQDqdjmo_FCG-mPgUm/s1600/are+you+an+HR+pro+rough2014.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJm44w0QCohPwTJRMnnPIISev5nq96q_f8Vz91uqnLKhktx_dLKpeka6bYBXhCeWrolJJ_zzI5lsYylbjZ_WESlykoLuwftDdCsnyt5r_Hv8ptPyZs5D4N_Pd02HKQDqdjmo_FCG-mPgUm/s400/are+you+an+HR+pro+rough2014.jpeg" width="258" /></a></div>
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A bunch for clients JTD Productions and radioUnleashed:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0qCKW8kc63dYMoF8nvQ6OKd1uC9UebCLrh0L7_HCU23_N9YK8QERMMJpxp9LwHO_cAZzDH2yaIy7DwMNoC5QLG2w4Dm1Oe6ubLq2r6lAoQ8uFIuKzfggFil7HBPHk3EZD_Axg7I_6zEy9/s1600/four+poster.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="396" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0qCKW8kc63dYMoF8nvQ6OKd1uC9UebCLrh0L7_HCU23_N9YK8QERMMJpxp9LwHO_cAZzDH2yaIy7DwMNoC5QLG2w4Dm1Oe6ubLq2r6lAoQ8uFIuKzfggFil7HBPHk3EZD_Axg7I_6zEy9/s400/four+poster.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjorVf_9lSS21rWAAZa8yy4oKnLYy2WmcPdoH91ZNR1oJ5Vo4OhX1iBXAkFcKnnb0D5sbM2HdsHdDuTfAUKEG3Jcjl5D6TnX2EICbjsvBR2Xo-JmLQYQdDQHSKBPSjXWWLVRFml_-fyRvr0/s1600/pisces+mailer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjorVf_9lSS21rWAAZa8yy4oKnLYy2WmcPdoH91ZNR1oJ5Vo4OhX1iBXAkFcKnnb0D5sbM2HdsHdDuTfAUKEG3Jcjl5D6TnX2EICbjsvBR2Xo-JmLQYQdDQHSKBPSjXWWLVRFml_-fyRvr0/s400/pisces+mailer.jpg" width="270" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaxJSkhJGhTdAjQkIhSn2vU07v1KP54uP33BKHl7VZt7eNOd6NPMg9Iqn1DphAmNbTIeD80MGE52RbNFwoXiBvYifELiutQesC8K_3cWx_S25BKBkQd93rJ9SUxVk7cIDKQ57UdQVplamK/s1600/post2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaxJSkhJGhTdAjQkIhSn2vU07v1KP54uP33BKHl7VZt7eNOd6NPMg9Iqn1DphAmNbTIeD80MGE52RbNFwoXiBvYifELiutQesC8K_3cWx_S25BKBkQd93rJ9SUxVk7cIDKQ57UdQVplamK/s640/post2.jpg" width="304" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEe3bH9uehajo_ocgLVQhRRh10dl0HVh142KWsKkKZwB3B7UNGqCvDOFz6kTG_5MFo9PCTChFxkSGyaiudutng9Ea-mDiby7v8OnPBNoUS3mSXd0V6c_FzZwoP4VaqgK6M05DXSHX8HBFg/s1600/rosendale.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEe3bH9uehajo_ocgLVQhRRh10dl0HVh142KWsKkKZwB3B7UNGqCvDOFz6kTG_5MFo9PCTChFxkSGyaiudutng9Ea-mDiby7v8OnPBNoUS3mSXd0V6c_FzZwoP4VaqgK6M05DXSHX8HBFg/s640/rosendale.jpg" width="400" /></a></div>
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And a couple for the holidays: </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpQ7ZnRACkIilQx4FADIGfuAnoo2oB0IqzdCX85fgGM-RAjXzwhRgnymMhRKUZuhsTIaaawdmHdmoWNohGa3xnpmvxaS1lqE7X4YWWuPkyd7ULYVWsSFtW9ZvXxN1HUrUOFINmmU3MfwBX/s1600/woodsie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpQ7ZnRACkIilQx4FADIGfuAnoo2oB0IqzdCX85fgGM-RAjXzwhRgnymMhRKUZuhsTIaaawdmHdmoWNohGa3xnpmvxaS1lqE7X4YWWuPkyd7ULYVWsSFtW9ZvXxN1HUrUOFINmmU3MfwBX/s640/woodsie.jpg" width="384" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwZ9shGTf13oHqQ_Q5BXhBoBdYfxwyi4q1du890WJm3avr70DHSB3an0s_h6aPUWtBRm0ijY4esMyvdBwYrXh0AYq5hVq6mcJk-K8wJBrlb7xmCWEvxQwyRpXfnvCJHB7kn-VobgrmVpLQ/s1600/4+may+8+1-2+x+11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwZ9shGTf13oHqQ_Q5BXhBoBdYfxwyi4q1du890WJm3avr70DHSB3an0s_h6aPUWtBRm0ijY4esMyvdBwYrXh0AYq5hVq6mcJk-K8wJBrlb7xmCWEvxQwyRpXfnvCJHB7kn-VobgrmVpLQ/s400/4+may+8+1-2+x+11.jpg" width="308" /></a></div>
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There are a whole bunch more somewhere, and hopefully not lost forever. We'll add them as we stumble upon them!!</div>
<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com1tag:blogger.com,1999:blog-2099474703640227449.post-3190370881811559952016-12-20T06:41:00.002-08:002016-12-20T06:44:40.025-08:00What is branding? (Or: the Lazy K Y) (updated!)<br />
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What is branding?</div>
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Branding is the act of burning a letter-based design onto the side of livestock with a hot iron stamp.</div>
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It’s also the creation of an important, intellectual and emotional connection between a product or service and the people who may use it.</div>
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But let's stick to the cattle kind of branding for a while, because our pal Jim from Missouri explained it to us not too long ago and it seemed to present a lot of useful parallels for the modern day concept of "consumer" branding. Both leave indelible marks, both require a certain amount of skill to do just right, are easy to do wrong, and can be incredibly useful to protect or create profits.<br />
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Behold below an instructional image from the Texas and Southwestern Cattle Raisers Association <a href="http://www.tscrabrands.com/design-brand.html" target="_blank">"Texas Brand Registration"</a> page on "How to design a brand".</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHQOhupsEfDIENdRkJ0jaXfQW3apLQDQqvxv6CziCbMB7wNcoMvYdW0xlCDEX-XuC6e_4oPKCvyV30B2DbyRcsbUPROlKRJ025PV8tYxKCtxeca85qGkyLXjN7cp2aA50tqhACgBn-BYvG/s1600/branding.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHQOhupsEfDIENdRkJ0jaXfQW3apLQDQqvxv6CziCbMB7wNcoMvYdW0xlCDEX-XuC6e_4oPKCvyV30B2DbyRcsbUPROlKRJ025PV8tYxKCtxeca85qGkyLXjN7cp2aA50tqhACgBn-BYvG/s400/branding.jpg" style="cursor: move;" width="400" /></a></div>
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Front and center in this lovely chart we can find the Woodstock Organic Concepts <b>rule #1</b> for creating a consumer brand: keep it simple. Complication equals confusion and let's not forget the words of the infamous cattleman Oscar Wilde, who said: "to define is to limit". The more we define the brand with needless complexities, the more we have defined it into a narrow corner. Pigeonholed our cow, so to speak. Not a good idea. Simplicity in the branding will allow for complexity in the messaging later, if that's really what we need.</div>
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Now let's look at the painting below: "The lazy K Y", by <a href="http://en.wikipedia.org/wiki/Charles_Marion_Russell" target="_blank">Charles Marion Russell</a>. Look closely and you'll see a brand on the steer. The "K" is on its side so it's called a "lazy K" and the "Y" is to the right or below it so it's read second. The brand is, as the title of the painting says: the lazy KY.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-i-bydlNZ2iJak-x3HVYrS92NHC2LYtwa1Gva62YcvxfcVAKyQkZwYR3MXX3x6hz1sYVPbAr4lEJtwPpvk0gnL32C3Ll3gGE-aUNxUQvJsAotyF314pN5CAQN9TIHFIFmXePoAmmLtvB/s1600/lazy+ky+brand+charles+marion+russell.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-i-bydlNZ2iJak-x3HVYrS92NHC2LYtwa1Gva62YcvxfcVAKyQkZwYR3MXX3x6hz1sYVPbAr4lEJtwPpvk0gnL32C3Ll3gGE-aUNxUQvJsAotyF314pN5CAQN9TIHFIFmXePoAmmLtvB/s320/lazy+ky+brand+charles+marion+russell.jpg" width="320" /></a></div>
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This brand, the lazy K Y, happens to be a really good brand. Why do you think? Here's what Jim from Missouri told us (his family owns the Lazy KY brand):</div>
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Well, for starters, it nicely embodies rule #1: it's simple -- a "K" on its side and a "Y". Not complicated in the least. Secondly, the letters are not easily transformed into different letters by the addition of lines. Here's what we mean . . . take the letter "F" for example, burned onto the side of a hypothetical cow. A cattle rustler could, with the simple addition of a short arced line, transform the "F" into a "P". A branding design flaw. A vulnerability. In the same way, an "I" could be easily turned into a "T" or a "V" into a Lazy "A". (an upside down "A"). Not good at all, but it brings us to . . . </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-hVXenbyk8DqtgH7wC43LlqIJcI4FFdqGe37d8hyphenhyphenVQVGsM-AC1wRlZSq7cxYm8LKRui6ewCE0x5yFxjSZlXnp0P-Kb9ss-PaEF4ZKoOEK7A3qlh4Xe-5Bh48RErg5xpPEOaIIcv4fMqLj/s1600/nike-logo-splat.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-hVXenbyk8DqtgH7wC43LlqIJcI4FFdqGe37d8hyphenhyphenVQVGsM-AC1wRlZSq7cxYm8LKRui6ewCE0x5yFxjSZlXnp0P-Kb9ss-PaEF4ZKoOEK7A3qlh4Xe-5Bh48RErg5xpPEOaIIcv4fMqLj/s200/nike-logo-splat.jpg" width="180" /></a><b>Branding rule #2</b>: make it ownable for you and not ownable by your competition. Now this is a great rule but there are a lot of ways to do it. One way is to cultivate your brand's honest eccentricities, i.e., what is it that your brand has that your competition does not. Kent cigarettes famous "Micronite filter" from the Mad Men days or Ivory soap's "99 44/100% pure", which is still in use today. No competitive brand can make those claims, as opposed to, say, Nike sportswear company's claim "Just do it." Those 3 words, so well-owned by Nike, could actually have be used by lots of different companies: "Weight watchers . . . Just do it!", your local car wash or bowling alley, and "Trojan" to name a few. It's just not inherently ownable. BUT!!! Nike has spent a gadjillion dollars connecting those words and the thoughts behind them to their company. And now they really and truly own that sentiment. So that's another way to own it: burn it into people's heads with repetition on a large scale.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp4Gum78nEcw44IH0Vq2HqmOighBaGCyHFPy0HeqgSGTOiucDIWD9QMmB9r1K31zcpBxa8lfJOo1_tTPYGQxmRV0htTJTpgpAzQgGs9ddb-kw_L5YwJpaLa216sVDyDlwHD1WE7mA9dcvC/s1600/Logo_volvo.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp4Gum78nEcw44IH0Vq2HqmOighBaGCyHFPy0HeqgSGTOiucDIWD9QMmB9r1K31zcpBxa8lfJOo1_tTPYGQxmRV0htTJTpgpAzQgGs9ddb-kw_L5YwJpaLa216sVDyDlwHD1WE7mA9dcvC/s200/Logo_volvo.JPG" width="200" /></a></div>
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But back to the lazy K Y, it's a brand identity that could be put on anything: a cow, a horse, a barn, a ring, a t-shirt, a print ad. It's versatile. Which brings us to <b>branding rule #3</b>: it should work everywhere -- in all media and for every story your company needs to tell. The brand part is the umbrella under which all your communications can comfortably fit. If you're Volvo and you need to introduce consumers to a new car, you can tell them about the engine and the suspension and the chassis and the interior and you can discuss how all those important elements add to the overall safety of the vehicle, that is, you can discuss them all under the umbrella of "safety".<br />
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But the branding here goes both ways: the micro feeds the macro and vice versa. The details support the umbrella, which in turn shades the details. It's what we here at Woodstock Organic Concepts have dubbed a "reinforcing branding loop": the details validate the overarching brand idea which validates the details and so on ad infinitum. And ad nauseum, too: it works in all media: print, radio, tv, web, outdoor, etc. <i><u>WHEN</u></i> it's executed just right.</div>
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Another strength of the lazy K Y brand is that when it's executed, it's not likely to become confusing. Just suppose you're burning that brand onto your cow and you hold the iron in place a little too long or maybe the cow's hide is wet and the lines you intended spread out and fill in in ways you didn't intend. Well, in the case of the KY, those lines are not likely to touch, so they're not likely to be confusing. They radiate out from their centers and are easily recognizable. Which brings us to <b>branding rule #4</b>: make it clear. This will help you to avoid creating confusion in the minds of consumers when things go well and even when things don't. You can probably guess by now why the lazy QO might be confusing. Beware of traps like that.<br />
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To review: simple, ownable, versatile and clear. These are the elements of good branding. (As we've identified so far.) Piece of cake. Now let's look at some examples. In the marketing arena, not the livestock arena. Who are the companies that elicit an immediate visceral reaction just when you hear their name or see their logo? -- Apple. Volvo. Nike. Starbucks. Google. To name a few. Not surprisingly these companies, these <i>brands</i>, beyond creating an emotional connection, have backed it up with an intellectual underpinning: smart, safe, striving, delicious, helpful (respectively). This combination of appeal to both emotion and intellect creates the simplest, most versatile, clearest, and most ownable branding.</div>
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It's something that every company, big or small, should have to help them communicate most effectively with their clients. It's the difference between generic and premium. Between "that'll do" and "I've gotta have it". It's the difference between a <i>product</i> and a <i>brand</i>.<br />
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Branding, as the landing page of our site puts it, is the speciality of Woodstock Organic Concepts: "helping clients to better understand and leverage their inherent strengths in an increasingly competitive marketplace."<br />
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Let us help you create your brand. It's what we do.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRW-jp5Zf4DAMEVk4V70-7_fKNDSaUI0GF_bGxSgag5wVkvrwh0raEXOYayu9H4AHXfeTvUm8-lEqmxDNlZF8G1Q7ZMQHCxete7DVCfPf0wDPf9Y7O_X0IBLSClafYMYqivtIbkEODimYV/s1600/cow_sized.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRW-jp5Zf4DAMEVk4V70-7_fKNDSaUI0GF_bGxSgag5wVkvrwh0raEXOYayu9H4AHXfeTvUm8-lEqmxDNlZF8G1Q7ZMQHCxete7DVCfPf0wDPf9Y7O_X0IBLSClafYMYqivtIbkEODimYV/s320/cow_sized.jpg" width="320" /></a></div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-20018954468325030712016-06-22T08:25:00.002-07:002016-06-22T08:34:22.312-07:00Toot, horn, etc.<div class="separator" style="clear: both; text-align: center;">
(originally posted, like a year ago, updated and reposted to include "Metal smash")</div>
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Well, we don't usually like to toot our own horn, but being in the horn tooting business and all, and being the horn-tooting professionals that we are, don't'cha know, sometimes it just has to happen. Sure, that "sometimes" may sometimes seem like all the time, but that's just the way it is and if you can't handle the heat, well, get out of our car. Vrooom.</div>
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Anyhow, we got a job doing some labels for cd's put out by our professional horn toot sound effect pal, Coll, of C.A. Sound, Inc. He had some ideas that we kinda liked and all was going along well, happily making his ideas sing when, BAM!!, a completely different idea crashed into our skulls.</div>
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He's selling canned sound effects, sets of them, each one around a particular theme, so why not make the labels actual labels on actual cans. Get it?! For the canned sound effect? Uh huh, yeah you do. You get it. Well, so did our esteemed client. He loved the idea and so we made a bunch of actual labels and pasted them onto a bunch of actual cans and actually took an actual photo of it. And that's our cd cover. To date, we've done labels for cd sound effects libraries for metal smash, car destruction, house, gore, dog, metal plate and battle crowds. He's got more for us to to and when they're done, we'll post 'em here and honk our horn so you know when to look.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgezW5-v0tvvEMtwRRRm3tw-Uk_Q15jCWKuLUWoOHefoGRvkWJnVbkuTRr4YOwZwlzFk46Hoccss_PHN0AuOVzK0yKqSmgI2mlIMzJTFRXmEjJ_DLMxiYm-hVni_lvzns31Y8puSVOQ5V73/s1600/metal+smash2.jpg" imageanchor="1"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgezW5-v0tvvEMtwRRRm3tw-Uk_Q15jCWKuLUWoOHefoGRvkWJnVbkuTRr4YOwZwlzFk46Hoccss_PHN0AuOVzK0yKqSmgI2mlIMzJTFRXmEjJ_DLMxiYm-hVni_lvzns31Y8puSVOQ5V73/s320/metal+smash2.jpg" width="320" /></a></div>
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For "Metal smash", we made and affixed the label and then (of course) dented the can.</div>
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(We also designed his landing page, from which we stole the above image and which includes some of the favorite copy we ever wrote! You can see it here: http://casoundinc.com)</div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-23389487873136016162016-03-11T05:24:00.000-08:002016-03-11T05:25:58.380-08:00Logo interruptus<div class="separator" style="clear: both; text-align: center;">
Well, we hate it when a job gets put on hold, especially when we're having a lot of fun with it, as we were with this new company called (please don't read ahead) Home Haven. The idea of the company is that if your home is in an order that makes sense, you will be happier and more productive. (You should see our desks here right now. Eee-gads.) We had just sold a logo (last one down) and an animated gif version of it when the whole thing got put on the back burner for one reason or another. And now, on this slow news day here at the salt mine, we're sharing our work. Cause we like it. Enjoy.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJZ6cpJl_JwtsCmlD8kVeNRlsj0Ik3JFQBItop340Vlcy_Eh-MAjj73-UD4yBT6ko7dSWMJPDY1lsLIa7NW5gUeFthSwf5i6KD1y9-uZYA2KS1_gaDoXpdwMKd7Gcl5uWueszopWN5QrEU/s1600/home-haven-email.gif" imageanchor="1"><img border="0" height="116" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJZ6cpJl_JwtsCmlD8kVeNRlsj0Ik3JFQBItop340Vlcy_Eh-MAjj73-UD4yBT6ko7dSWMJPDY1lsLIa7NW5gUeFthSwf5i6KD1y9-uZYA2KS1_gaDoXpdwMKd7Gcl5uWueszopWN5QrEU/s320/home-haven-email.gif" width="320" /></a></div>
<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-28641709691450199242015-11-12T09:53:00.003-08:002016-08-22T11:03:49.646-07:00We love doing logos; it's just like play.<div class="separator" style="clear: both; text-align: center;">
We've come to understand something important: we looooove doing logos! So, here is an updated accounting of some of our work that actually seems like play in this arena and a short rant on the topic, to boot!!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4-IRVDeownawB2ZiAkCsBikRx1Xcq57DYFce7SYNnrCdSWlVpdzCymzWc5UPD4-70SjPzwauX8aFUcEPQ4_SUU932WZdvpVeBYt-HFNFEhEIr7Kgbkb7p7wNmYgsM5KisaP28cKJ8bp-/s1600/new+logo+smorg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRq5d8xSoFnbNp9CC8n5MWj076NfdxMRDRBhEX39o-FIa8aCYfzCea3TWf47w62RYnvinUe4eXC1AR88TfzSPFhTx-OTRlXIfG5Rr2jfXOwvnTwJqa7pqBTkFQh8M2VD5xiTs3RK7FkWFh/s1600/12593538_591584530994680_8712197610635624394_o.jpg" imageanchor="1"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRq5d8xSoFnbNp9CC8n5MWj076NfdxMRDRBhEX39o-FIa8aCYfzCea3TWf47w62RYnvinUe4eXC1AR88TfzSPFhTx-OTRlXIfG5Rr2jfXOwvnTwJqa7pqBTkFQh8M2VD5xiTs3RK7FkWFh/s400/12593538_591584530994680_8712197610635624394_o.jpg" width="345" /></a></div>
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<b>BRANDING IS NOT A LOGO!!</b><br />
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More and more people are talking about "branding" these days and it's becoming increasingly apparent that what they're really talking about is a logo. Nothing more. It seems that, for many people, the idea of branding is kinda, well, superficial.<br />
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As long-time practitioners of what we used to call "positioning", this misperception irks us. Oh sure, maybe we shouldn't take it so personally, but we do. Which leads us to frequently say (or at least think) "harrumph!" and also leads us to frequently direct people to our most excellent and still-fun company white paper on branding. As we're doing right now: <a href="http://woodstockorganicconcepts.blogspot.com/2012/10/what-is-branding-work-in-progress.html" target="_blank">click here to read it.</a><br />
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But we've already written that paper. This one's on a different topic altogether: expressing the brand <b><i>through</i></b> the logo.<br />
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<b>THE LOGO AS AN <i>EXPRESSION</i> OF THE BRAND</b><br />
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Oh, we love logos as expressions of a company's brand essence. Some of them are kinda literal in expressing it: think of the puma (symbol of speed and strength) for sportswear company Puma or the running greyhound (symbol of speed) for bus company Greyhound; others are a little more symbolically rich like the apple (symbol of knowledge ever since the garden of Eden) for computer company Apple. Others don't really reflect the brand essence but rather, the brand's name: the red target for big chain store Target, the red cross for the Red Cross, the aforementioned greyhound and the big yellow shell for the oil company named . . . anyone? Bueller? Still others really don't seem to relate to the brand name or the brand essence very much at all: the Nike swoosh, the Mercedes-Benz three pointed star and, say, the bat inside of a circle for Bacardi.<br />
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For us here at Woodstock Organic Concepts, however, the logos we like best actually have a meaningful connection to their brand's deliverables, if not the exact brand essence. Take a look through this random sampling of logos below and name the company they represent and what that company does.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJelHhKu1_FZw_tuaiXuN8NvGTTkjI65laMLzXuQ0kZPtDqgllQ_jCLaRoRDQcNIwnObn2ZQJfUgg2IMvXuUVJPLPzet6RpvDT88j-m6a9FV0UqMSmc98UraGdUHF7VszoPhW1W_4Z1P0x/s1600/great+logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJelHhKu1_FZw_tuaiXuN8NvGTTkjI65laMLzXuQ0kZPtDqgllQ_jCLaRoRDQcNIwnObn2ZQJfUgg2IMvXuUVJPLPzet6RpvDT88j-m6a9FV0UqMSmc98UraGdUHF7VszoPhW1W_4Z1P0x/s400/great+logos.jpg" width="378" /></a></div>
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Really, apart from that shell and the DHL logo, they all relate pretty closely to the goods or services they stand for.<br />
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So. So much for the classics made by other people. Some of them big famous hotshots. (We love that Westinghouse logo by Paul Rand and others, including Charles Eames.) What about the Woodstock Organic Concepts classics?<br />
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Well, there are some, and you're about to see them. Mostly, we do logos as part of an overall branding job, but sometimes we get a gig where the client understands their brand, already has a brand identity and simply wants a logo to express it. So, without further ado, here are are a few of our favorite logos from over the years and a short explanatory text (we'll try to keep it short, really we will) connecting the logo to the brand idea. Enjoy.<br />
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<b>THE WOODSTOCK PUBLIC LIBRARY</b><br />
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The Woodstock Public Library was a great gig, we helped them identify what they should stand for: access. The client wanted an iconic logo to express that thought and we gave them this:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYQkpOeGV8w9j3Ab6-ayGohinp09pnvcS0sQ9mQr34jUlHv9828dAuxFRmj7xKJYLO_iWx4eiz5x73DA5YZiXoiSlNyiHZKJveHA3dOPm4p6k6s0ZNyw8jUd3TfL9cWOTzo_Hx1oPa6P1J/s1600/big+master+library+logo+NO+LINE+medium.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYQkpOeGV8w9j3Ab6-ayGohinp09pnvcS0sQ9mQr34jUlHv9828dAuxFRmj7xKJYLO_iWx4eiz5x73DA5YZiXoiSlNyiHZKJveHA3dOPm4p6k6s0ZNyw8jUd3TfL9cWOTzo_Hx1oPa6P1J/s320/big+master+library+logo+NO+LINE+medium.jpg" width="243" /></a></div>
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Here's the logo with the tag line:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7N-HvhxiMTKcmS5ctkRx6cIA6SZm4EvbfKubQIV8zY3uLhgwFVlJlocm6oiyxxz-O3Q1aTnWh1l5s2yC4G8oLkUxXrGFzBa12riXUbPU0kTMAkFo1DhIGotkyCXe_snzJj1oJRyMpncfV/s1600/big+master+library+logoMEDIUM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7N-HvhxiMTKcmS5ctkRx6cIA6SZm4EvbfKubQIV8zY3uLhgwFVlJlocm6oiyxxz-O3Q1aTnWh1l5s2yC4G8oLkUxXrGFzBa12riXUbPU0kTMAkFo1DhIGotkyCXe_snzJj1oJRyMpncfV/s320/big+master+library+logoMEDIUM.jpg" width="217" /></a></div>
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For the entire library branding case study, including a lot on logo development, <a href="http://woodstockorganicconceptscasestudies.blogspot.com/2013/12/woodstock-public-library-branding.html" target="_blank">click here</a>.</div>
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<b>ENERGY TRANSFORMATION GROUP</b></div>
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Another of our favorite logos is for a company that helps buildings to become more green. We visually showed the transformation from dirty to clean by using color stripes that ran from black to white and muddy to pastel. Again, it's fairly iconic and ownable.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggeI8AutHEoXJznO5uHtKk6lLry9n-ijWsW2gjynk8d2gcq45HdgxjzVPbojmpdxN5jb6g8FAY6DbvHNNucx5B6bux_3DBrwBR-QGa7K13asQUCRfkVwrtunEazsD1vcDwrmJ2SfcX7IpF/s1600/big+little+e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="283" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggeI8AutHEoXJznO5uHtKk6lLry9n-ijWsW2gjynk8d2gcq45HdgxjzVPbojmpdxN5jb6g8FAY6DbvHNNucx5B6bux_3DBrwBR-QGa7K13asQUCRfkVwrtunEazsD1vcDwrmJ2SfcX7IpF/s320/big+little+e.jpg" width="320" /></a></div>
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<b>PINKO RECORDS/THE JILL AND JULIA SHOW</b></div>
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Next up is a logo we did for singer/songwriter and all-around amazingly creative super star Jill Sobule. She wanted to start a record company where the profits would be in the hands of the artists, not the management. Naturally, we called her a communist, which nicely reinforced one of her ideas for the label's name: Pinko records. Naturally, we thought of the Chinese flag, with one big star and a red background. In this case, we made the star out of a vinyl record, had an actual flag made up, ran it up the hill on a windy day and shot a photo of it. Bam! Instant logo. Jill has the flag now and trots it out for various events.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhab_66q1wle5hCFIXs6kUdKreb2zeUcXtTznwxCmw4V1W7xhTr9kb2X_qdhdknlOw4Qi9Youxqpu-Na8dAd6TzngKabNO760-fNoRlK72Ip5VT2fLmrSD2n4qi6vuqvak5plZ3Zrbgnenl/s1600/master+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhab_66q1wle5hCFIXs6kUdKreb2zeUcXtTznwxCmw4V1W7xhTr9kb2X_qdhdknlOw4Qi9Youxqpu-Na8dAd6TzngKabNO760-fNoRlK72Ip5VT2fLmrSD2n4qi6vuqvak5plZ3Zrbgnenl/s320/master+logo.jpg" width="320" /></a></div>
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Jill also needed a logo for her traveling show with SNL alum Julia Sweeney, a mini case study of that logo can be read <a href="http://woodstockorganicconcepts.blogspot.com/2013/11/she-sings-she-tells-stories.html" target="_blank">here</a>, and the finished product is here below:<a href="http://www.blogger.com/"></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-DgeYrv9krjA7X_pYUokPRJh5MyOWzCR7PKFbVd0t4dKLkiq_bvB2szt4TM7CeI9qJYR__cQgGJ1H25p4oRhI-jPo4mIv8UjIpwZGYIW6RwwFkCY7Wyq4LzHC5YeuILrrPPYYOggqOATg/s1600/lower+and+upper.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-DgeYrv9krjA7X_pYUokPRJh5MyOWzCR7PKFbVd0t4dKLkiq_bvB2szt4TM7CeI9qJYR__cQgGJ1H25p4oRhI-jPo4mIv8UjIpwZGYIW6RwwFkCY7Wyq4LzHC5YeuILrrPPYYOggqOATg/s400/lower+and+upper.jpg" width="301" /></a></div>
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<b>VINTAGE VACUUM AUDIO</b></div>
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The logo below was done for a company that restores old tube amplifiers, stereo components. They specialize in MacIntosh amplifiers. We were messing around with the sound waves of oscilloscopes (a tool of his trade) and realized that the waves, if looked at just right made the letters of the company name, VVA, as well as representing the science behind the scene of the company's work.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivh-v9ORF5ond2U83uxid2MTzjaZI6SCQ5aqsdNuvZdIsrzfrrar3KMZziumTkgG_QaTAw_qsvipifZ_-WsLcsgzV65C4haZ_tnTCcbeZtA0QEc0stN7j6RExABBIKnsCqXOjkzQtuN54K/s1600/sine+22.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="107" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivh-v9ORF5ond2U83uxid2MTzjaZI6SCQ5aqsdNuvZdIsrzfrrar3KMZziumTkgG_QaTAw_qsvipifZ_-WsLcsgzV65C4haZ_tnTCcbeZtA0QEc0stN7j6RExABBIKnsCqXOjkzQtuN54K/s400/sine+22.jpg" width="400" /></a></div>
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<b>BLUFUEL AND GYR</b></div>
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We did a couple of swell logos for a pair of energy companies, here are the selected logo and the runner up just underneath for both bluefuel and gyr:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaXqXXuBWvdhHpjuG2RyLUeSsXUWZOCafzNo-onhiYsklXjxyYW06eJ3TKYwIdohFYFz5k6yFG4tGB6DKH1kAekGj2Nd8ElJ5vF6KxCj72qmi3PufhlXFXMaExVK0xwDMXamSdD1T7tdh-/s1600/013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaXqXXuBWvdhHpjuG2RyLUeSsXUWZOCafzNo-onhiYsklXjxyYW06eJ3TKYwIdohFYFz5k6yFG4tGB6DKH1kAekGj2Nd8ElJ5vF6KxCj72qmi3PufhlXFXMaExVK0xwDMXamSdD1T7tdh-/s400/013.jpg" width="308" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD1v9AHquiUVI5p35nMCACCA-6qKtOqEsnrTGOZn428X4fOdVDdNnHZzoCo4K-6kzRl5v29IvDydeHVEs4HQvr29N7mpQuxTwR84-znHIALHB4z7g0NXWCqIF9iwpo9WNHXbHzeKMcfRw0/s1600/014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD1v9AHquiUVI5p35nMCACCA-6qKtOqEsnrTGOZn428X4fOdVDdNnHZzoCo4K-6kzRl5v29IvDydeHVEs4HQvr29N7mpQuxTwR84-znHIALHB4z7g0NXWCqIF9iwpo9WNHXbHzeKMcfRw0/s400/014.jpg" width="308" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0xjG8tcO-7_3CdBUSTKv7Exa98IqSzc_JcXDLAMvSZI6cLajWMLylqG9_CiDZZIlZRs9StHreS_ahEmZOTRh246-H6xr3ryS0_F0vvuVP8UipStKEtVFoRRw-02VJ2_9Hdu26Zfgikvmi/s1600/031.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0xjG8tcO-7_3CdBUSTKv7Exa98IqSzc_JcXDLAMvSZI6cLajWMLylqG9_CiDZZIlZRs9StHreS_ahEmZOTRh246-H6xr3ryS0_F0vvuVP8UipStKEtVFoRRw-02VJ2_9Hdu26Zfgikvmi/s400/031.jpg" width="308" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoPpXM1lN8rkQVtjTub4XgBD5z57uCd69als8hR45eHlEooTRLt8PzDJOlgA4O-SHBqdkl0cZxOXBBetPPkeyU0MW0iBgjlzB-fSQN-jJ3skJEkzIa-0dDKdJtuswgH1dx8J_MFr7a9DYW/s1600/033.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoPpXM1lN8rkQVtjTub4XgBD5z57uCd69als8hR45eHlEooTRLt8PzDJOlgA4O-SHBqdkl0cZxOXBBetPPkeyU0MW0iBgjlzB-fSQN-jJ3skJEkzIa-0dDKdJtuswgH1dx8J_MFr7a9DYW/s400/033.jpg" width="308" /></a></div>
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<b>PRESTON SCHLEBUSCH</b></div>
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For travel and destination photographers, Preston Schlebusch, citizens of the world that they are, we decided they needed their own flag:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJUC-hEcOcL3mpxusvbdnRMIQIafc1XPIXAb-PQzVSkTi1CoFma11pHwuzy_Rf4M7qfox5a-gOPziQykR6hdMKbTmgVlBxGuA8cJS3e6XFbMoHFncflm3JBpQQg-_JBLyX_LOT8wO4PZrG/s1600/PS_Flag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJUC-hEcOcL3mpxusvbdnRMIQIafc1XPIXAb-PQzVSkTi1CoFma11pHwuzy_Rf4M7qfox5a-gOPziQykR6hdMKbTmgVlBxGuA8cJS3e6XFbMoHFncflm3JBpQQg-_JBLyX_LOT8wO4PZrG/s400/PS_Flag.jpg" width="400" /></a></div>
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But not just a photoshopped flag created from their images, oh no, they needed an actual 3d physical object flag for them to take with them as they travel all over the world shooting their jobs. And so that's what we made 'em. </div>
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Here are some of the pics so far...</div>
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<b>RADIO UNLEASHED</b></div>
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One of our very favorite branding case-studies is for a nationally syndicated radio program, radioUnleashed. (<a href="http://woodstockorganicconceptscasestudies.blogspot.com/2011/06/branding-with-teeth.html" target="_blank">read it here.</a>) The logo that came out of the brand exploratory continues to delight and the tag line ain't half bad either.</div>
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<b>KOVO</b></div>
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For a new chain of Greek restaurants, here are some of the remaining contenders after a couple of rounds of a major logo exploratory. (Which will give a good glimpse into how we work!) (Kovo means "to slice" in Greek.)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIc4ur4zkn9nE0Dilen0Ee-6TnueWIhe47PvnO3KdoP7Bj1U00eTDk0vATtDVJ4Ho4zBZzwnLBD4k13GCyRH3dXtp3y2dhhwT-WtnUHZheyPkl4Cp3i3PEnAbQ8vGuBygUBBD9WHJyP7F2/s1600/049.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIc4ur4zkn9nE0Dilen0Ee-6TnueWIhe47PvnO3KdoP7Bj1U00eTDk0vATtDVJ4Ho4zBZzwnLBD4k13GCyRH3dXtp3y2dhhwT-WtnUHZheyPkl4Cp3i3PEnAbQ8vGuBygUBBD9WHJyP7F2/s400/049.png" width="365" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp3EeNtr8CLHfmdymyJOSYj3llVez00owofuEkU19ziSjJVrlUK452Tpfb4GXxC6sgpeOBAGAW2-LCzpFM8cHSxTGAD5xNs883pa4ItZypwo55gUS-XyobsL6fU0RzgwimtaH_d9sF_MhW/s1600/49+b.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp3EeNtr8CLHfmdymyJOSYj3llVez00owofuEkU19ziSjJVrlUK452Tpfb4GXxC6sgpeOBAGAW2-LCzpFM8cHSxTGAD5xNs883pa4ItZypwo55gUS-XyobsL6fU0RzgwimtaH_d9sF_MhW/s400/49+b.png" width="392" /></a></div>
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<b>YOUNG RHINEBECK - CULTURECONNECT</b></div>
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For the 501(c)3 youth organization, we did a complete rebranding. It's now called Culture Connect and the new logo is this: </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkEoaOPnQ8k0xVNuAc0k68P1Nqs_OvWDu9h0_WQ3GoIvW8vEO36YwurIE9NmOtmGAqIOFG-Qpbz3TxPg_b22iniCqsywy4SU1BY30IquN-FBKN1M-rgThPjBCzTs5if2mZHMpvzPQ7pBqq/s1600/024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkEoaOPnQ8k0xVNuAc0k68P1Nqs_OvWDu9h0_WQ3GoIvW8vEO36YwurIE9NmOtmGAqIOFG-Qpbz3TxPg_b22iniCqsywy4SU1BY30IquN-FBKN1M-rgThPjBCzTs5if2mZHMpvzPQ7pBqq/s320/024.jpg" width="320" /></a></div>
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<b>OTHERS</b></div>
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<span style="text-align: left;">Another hand-drawn logo for another music business, a small record label in NYC that was putting out funky and fun music:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8YPUG6f3xhRNLaaRr7lxECAKywUKaLcR78SJ_TKEtbAF4HwIR9KkaTYB9VVfdqA8wufUHNY0RjguoKAyrsCQ8-0Ng4vP-AqxmE48BX0FGthw1qSggb3zOykzroHrWgtpG_yrbmivZLXxH/s1600/i+12+r.tif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8YPUG6f3xhRNLaaRr7lxECAKywUKaLcR78SJ_TKEtbAF4HwIR9KkaTYB9VVfdqA8wufUHNY0RjguoKAyrsCQ8-0Ng4vP-AqxmE48BX0FGthw1qSggb3zOykzroHrWgtpG_yrbmivZLXxH/s320/i+12+r.tif" width="320" /></a></div>
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For the 1/2 a percent for AIDS charity meme:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthsILDrOX2zSIhZiKejfE5kOoNavPTrczCI_RWsOi03UP2AO_kVxUMuPV1IPSNH8M3pTi7ug7CZ9pKviaBUmKzjQu2kBY8GBHiuVbvKrMsMINpq5-jHad9rbvjfRHA-u5BsvGMC6OJhyC/s1600/half+percent+sil.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthsILDrOX2zSIhZiKejfE5kOoNavPTrczCI_RWsOi03UP2AO_kVxUMuPV1IPSNH8M3pTi7ug7CZ9pKviaBUmKzjQu2kBY8GBHiuVbvKrMsMINpq5-jHad9rbvjfRHA-u5BsvGMC6OJhyC/s320/half+percent+sil.jpg" width="187" /></a></div>
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For our friend the reflexologist, kinda explaining the concept of what she does. (We love the fingerprint in the shape of a brain.)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk98qOJRBt0rtxG7F6oUmetKqoHrU5_jn9I9aaP2UpkN9lIumyt3hxR8whRhSE-aVqmSE8mhl9KM0Q70PoQDfkPcaiVoS3ZiYOVokQYYbjMz9ii4rWTsVI0mLwnhbH_GJOWpe90tdmh256/s1600/intelligent+touch72.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk98qOJRBt0rtxG7F6oUmetKqoHrU5_jn9I9aaP2UpkN9lIumyt3hxR8whRhSE-aVqmSE8mhl9KM0Q70PoQDfkPcaiVoS3ZiYOVokQYYbjMz9ii4rWTsVI0mLwnhbH_GJOWpe90tdmh256/s320/intelligent+touch72.jpg" width="262" /></a></div>
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For a now defunct organization that helped kids by helping them make movies and short films. You can also see a fine example of our original concept: the "dynamic tag line":</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5lJxVh0rekgNMTPRkFunDm-gI9H3yGWdKbq3yE1SL_PMiuQE6jtQV3pNACEmtdYJ6XLeIpUUf2-RTQlPZArxQ4z0rgp2jlmR4wnfkvnaxvPPovMQ-KFaRAxk68VdYHhlFkjbGFIrE69wr/s1600/dynamic+indie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5lJxVh0rekgNMTPRkFunDm-gI9H3yGWdKbq3yE1SL_PMiuQE6jtQV3pNACEmtdYJ6XLeIpUUf2-RTQlPZArxQ4z0rgp2jlmR4wnfkvnaxvPPovMQ-KFaRAxk68VdYHhlFkjbGFIrE69wr/s320/dynamic+indie.jpg" width="301" /></a></div>
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Patches for the Farber Brothers' sailboat for hire, Ophira. They already had the Farber brothers emblem.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAJpugMAW36d5jatwKdYEl7mNBY7wphXOJRDNklN7tYULvnkKD5Mr67f3foKm7h-GwfAq9Ju9zRm70UVIKYMbwbHWkg4ResUjgAnl2MTbQhNDLZ2mBBsRx76QYl-r8kT03nrFdqenLsxj/s1600/ophira+card2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAJpugMAW36d5jatwKdYEl7mNBY7wphXOJRDNklN7tYULvnkKD5Mr67f3foKm7h-GwfAq9Ju9zRm70UVIKYMbwbHWkg4ResUjgAnl2MTbQhNDLZ2mBBsRx76QYl-r8kT03nrFdqenLsxj/s320/ophira+card2.jpg" width="280" /></a></div>
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For the green candidate who was not seen as the green candidate: (<a href="http://woodstockorganicconcepts.blogspot.com/2009/11/political-advertising-success-story.html" target="_blank">read the case study here</a>.)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkeSYNdSVxkOE4AQW_V1w_BwPHBNzUhhLyMzoWiOfpfRRt3euq7-jYupwFqz5zN38XbHGKdQxTb17dS5Cs_SWTfu_zoTspkxl-lcQjbo5kx7VYUCcg-VT7X6gqjeFnp7xwBZY1_32Kyrhh/s1600/keep+jeff+daisies+72.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkeSYNdSVxkOE4AQW_V1w_BwPHBNzUhhLyMzoWiOfpfRRt3euq7-jYupwFqz5zN38XbHGKdQxTb17dS5Cs_SWTfu_zoTspkxl-lcQjbo5kx7VYUCcg-VT7X6gqjeFnp7xwBZY1_32Kyrhh/s400/keep+jeff+daisies+72.jpg" width="400" /></a></div>
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For two organizations that help those exposed to toxic dust during the 9/11 clean up:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQcIZduZsMnIkif53Mg3UCGCQ48I5DtKpZZqDY4fzCIbSsiaS_GpPk23NCQ_gdD-iv4dkh-njdZ0W1RA0x2OXQGTinHHssAbmMmY_GwMgxsH3CxlRfo9x548VpF_N5M_adChybKF2lStA/s1600/Untitled-1log.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQcIZduZsMnIkif53Mg3UCGCQ48I5DtKpZZqDY4fzCIbSsiaS_GpPk23NCQ_gdD-iv4dkh-njdZ0W1RA0x2OXQGTinHHssAbmMmY_GwMgxsH3CxlRfo9x548VpF_N5M_adChybKF2lStA/s400/Untitled-1log.jpg" width="238" /></a></div>
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For Samuel's, the best coffee in Rhinebeck, this little 'king of coffee' logo was designed to be used in conjunction with the pre-existing Samuel's logo (which we always wanted to update):</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDiGZNog9ivrOsuyRag5lHKybKbW9DsBJ7smHRqrU_aKnbuz8Y8T0Cw3NIqEZmrNwa1wQLBxsic_dKVyAfnkvAZbjJbjBDZSJxUTZW8Itj4ZECgEYD2uGt0cRTp4iMBYBgNwDTOWTubIy/s1600/best+offee2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDiGZNog9ivrOsuyRag5lHKybKbW9DsBJ7smHRqrU_aKnbuz8Y8T0Cw3NIqEZmrNwa1wQLBxsic_dKVyAfnkvAZbjJbjBDZSJxUTZW8Itj4ZECgEYD2uGt0cRTp4iMBYBgNwDTOWTubIy/s320/best+offee2.jpg" width="235" /></a></div>
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And finally, for our own little fun company, we use a fresh logo whenever we come up with one, but that little light bulb is really our fave for expressing our brand personality: fun, creative, unusual. Just what you want in an ad agency.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcZSM95IQx2UmgnsNBZMor1Wi4B10xykG-EYyUB12k0lNO6OQRpTcQSwd-KHaKD_OL0xNGx6y4zvV-6igDBvtJ3ywPMtP29dSc0R-yS7bR0rUC5yDmUi7Pyo7IGqcn_c78LIYPymifk61/s1600/woc+5+logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcZSM95IQx2UmgnsNBZMor1Wi4B10xykG-EYyUB12k0lNO6OQRpTcQSwd-KHaKD_OL0xNGx6y4zvV-6igDBvtJ3ywPMtP29dSc0R-yS7bR0rUC5yDmUi7Pyo7IGqcn_c78LIYPymifk61/s1600/woc+5+logos.jpg" width="209" /></a></div>
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There you go. A little logo round up showing hopefully, how logos can really be a strong way to express a brand essence and brand personality. Logos are important tool in the big branding tool box. But they're certainly not the only tool. So please, from now on, remember: branding is <u>not</u> a logo . . . but a logo should definitely be branding.</div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com1tag:blogger.com,1999:blog-2099474703640227449.post-60016277928301674872015-10-20T04:50:00.003-07:002015-10-20T04:56:38.277-07:00We love doing holiday cards!!<div class="separator" style="clear: both; text-align: center;">
Over the years, we've done a lot of holiday cards for a lot of clients, especially JTD Productions and radioUnleashed. Here below are a few of them that we've found with a short look through the digital filing cabinet. Enjoy!</div>
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(Click on any card to see it bigger!)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKoNS8sTYvV53C53GOJVxvPVoZuAVZWLdUMnSfcceopnAZ2HsuHwmZdqRy4ANaV24ovKPgGMFi4kZO2ooqAAz5e7u_Y2PlpQeSmUapuES3po10GfHFShJF3mJYhBJnmEXrZHlHCA6nrlM6/s1600/Screen+Shot+2015-10-20+at+7.09.19+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKoNS8sTYvV53C53GOJVxvPVoZuAVZWLdUMnSfcceopnAZ2HsuHwmZdqRy4ANaV24ovKPgGMFi4kZO2ooqAAz5e7u_Y2PlpQeSmUapuES3po10GfHFShJF3mJYhBJnmEXrZHlHCA6nrlM6/s400/Screen+Shot+2015-10-20+at+7.09.19+AM.png" width="400" /></a></div>
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Above: a meditation on the commercialization of the holiday. Copy below:</div>
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<i>Maybe the perfect holiday gift doesn’t go fast or go slow,</i></div>
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<i>run on electricity, run on solar power, or make you run faster;</i></div>
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<i>maybe the spirit of the season isn’t best embodied by</i></div>
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<i>something that fills you up or makes you woozy</i></div>
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<i>or tickles your fancy for just a moment or two</i></div>
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<i>before the next big thing comes along to</i></div>
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<i>steal your attention and affections.</i></div>
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<i>Maybe it’s not something made by people,</i></div>
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<i>many of whom work for less than minimum wage,</i></div>
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<i>who slave away so that you can sit back or sit up</i></div>
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<i>or stand up and shake your booty.</i></div>
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<i>Nah. It’s totally all of those things.</i></div>
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<i>It’s music. The best gift ever.</i></div>
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<i>Just a thought . . . </i></div>
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<i>. . . from all of us at JTD Productions and radioUnleashed.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi60YAZ-jQtIJ3xx2cOpWi-Y4n8SXTi7OrNhhYtt_1a3da7jcLg7DaV9tx1s906O4jbkdu-UQ0NgATHSy_JZkfaylPSlNVIyNA7_xq-dSzFjLG0KJbtthzvLVZjjrhB7D_6wo4sKRxbFlhW/s1600/Screen+Shot+2015-10-20+at+7.07.39+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi60YAZ-jQtIJ3xx2cOpWi-Y4n8SXTi7OrNhhYtt_1a3da7jcLg7DaV9tx1s906O4jbkdu-UQ0NgATHSy_JZkfaylPSlNVIyNA7_xq-dSzFjLG0KJbtthzvLVZjjrhB7D_6wo4sKRxbFlhW/s400/Screen+Shot+2015-10-20+at+7.07.39+AM.png" width="400" /></a></div>
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A little bit of retro kitschy fun, signed off on the price tag.</div>
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Above: a heart, die-cut out of a postcard with suggestions about filling your heart.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_iwMrJLn_o0-moh2WY1eMJIlYlt6_CL2jFrtT8ZTq5KaTxqI3hVaiQ3UQj3umiJGRYX8xG1uZX3mqXAf2qbv4HMuA6-i6216_Rg-3S1PNQkEd9Tv33Z9TmQ36r88cj30MuViWmi43y7r/s1600/Screen+Shot+2015-10-20+at+7.06.12+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_iwMrJLn_o0-moh2WY1eMJIlYlt6_CL2jFrtT8ZTq5KaTxqI3hVaiQ3UQj3umiJGRYX8xG1uZX3mqXAf2qbv4HMuA6-i6216_Rg-3S1PNQkEd9Tv33Z9TmQ36r88cj30MuViWmi43y7r/s400/Screen+Shot+2015-10-20+at+7.06.12+AM.png" width="308" /></a></div>
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A poetic rumination on ornament hangers and the connections that are made over the holiday season.</div>
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Above: popular holiday songs of different religions and a message of respect and joy.</div>
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Above and below, front and back. Classic or fun holiday albums with a little JTD branding slipped in for good measure.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRpHz7vbDokuC9Xh-DVD7pfOsLYb-77R2ps9GDKtfR0oSV42Y5CgXDUtf6SN80pZ7SRLFXTvy2eHnXtGWEFlzl225tf3UZpW3KJgn6MHNMXbPz424M9fFeB3-lPM-x-BFPK7G9Y_PnJx59/s1600/Screen+Shot+2015-10-20+at+7.10.28+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRpHz7vbDokuC9Xh-DVD7pfOsLYb-77R2ps9GDKtfR0oSV42Y5CgXDUtf6SN80pZ7SRLFXTvy2eHnXtGWEFlzl225tf3UZpW3KJgn6MHNMXbPz424M9fFeB3-lPM-x-BFPK7G9Y_PnJx59/s400/Screen+Shot+2015-10-20+at+7.10.28+AM.png" width="400" /></a></div>
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And here below are some fun "don't forget JTD for your holiday party" cards from the past few years.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQvPobc_Ujgw5bP0qInoXV50XQ_jpZ6V0kVIbXZ7iHlVhBEVgkvjAHcMzumWpUUG-YefQS2dvS518KB04oA317sNOTCSInc0x3ImzvzFoF8OAj3c6-Sxor1dnCq3iDSPyp7QjCEwJVMLRP/s1600/Screen+Shot+2015-10-20+at+7.12.04+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQvPobc_Ujgw5bP0qInoXV50XQ_jpZ6V0kVIbXZ7iHlVhBEVgkvjAHcMzumWpUUG-YefQS2dvS518KB04oA317sNOTCSInc0x3ImzvzFoF8OAj3c6-Sxor1dnCq3iDSPyp7QjCEwJVMLRP/s400/Screen+Shot+2015-10-20+at+7.12.04+AM.png" width="265" /></a></div>
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Above: a fun musical menu.</div>
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Below: connect the dots with JTD.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqHRw8ScAec585_sKB-6Du0mPtYPpKNZXYoS8NqhyrF5r4DSGKWMbPeGLje6OH0osAtIN27aUWcCC9PwTJbRduQV_Pwc4DfAysTv2IWYQInnk-4PVCb1lsuc-xcoOhH6vlR0bXSTVxYeXa/s1600/Screen+Shot+2015-10-20+at+7.26.24+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqHRw8ScAec585_sKB-6Du0mPtYPpKNZXYoS8NqhyrF5r4DSGKWMbPeGLje6OH0osAtIN27aUWcCC9PwTJbRduQV_Pwc4DfAysTv2IWYQInnk-4PVCb1lsuc-xcoOhH6vlR0bXSTVxYeXa/s400/Screen+Shot+2015-10-20+at+7.26.24+AM.png" width="267" /></a></div>
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Red and green always spells festive.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLOSyMOjmH90XZ6suQy7DlFhGjgFotYm3QscYDnxKsKhb8L5nUZANchw9SoN4pNzqpJbxGrOIP86Kdfe1YyygDvjyMArCiOsfxT0l4duevUbluJf8QREVe-fcXS09EjDonRxZBrHXy21zP/s1600/JTD_Turntable_EDIT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLOSyMOjmH90XZ6suQy7DlFhGjgFotYm3QscYDnxKsKhb8L5nUZANchw9SoN4pNzqpJbxGrOIP86Kdfe1YyygDvjyMArCiOsfxT0l4duevUbluJf8QREVe-fcXS09EjDonRxZBrHXy21zP/s400/JTD_Turntable_EDIT.jpg" width="292" /></a></div>
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Below: a radioUnleashed holiday card:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhppbUfaW91osVRGKfV6l5hqiGA33h2utOKbnOen0HdCvz8XocYrGbvN-M7HqcpY5ZBZP84oLUwaOPE3gDrnn5ziwZ9Swx9pAs8MEFlgkLNP4GDOHNEu_ksILQiTlob_2K3so4_S3pxm4Zg/s1600/Screen+Shot+2015-10-20+at+7.32.56+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhppbUfaW91osVRGKfV6l5hqiGA33h2utOKbnOen0HdCvz8XocYrGbvN-M7HqcpY5ZBZP84oLUwaOPE3gDrnn5ziwZ9Swx9pAs8MEFlgkLNP4GDOHNEu_ksILQiTlob_2K3so4_S3pxm4Zg/s640/Screen+Shot+2015-10-20+at+7.32.56+AM.png" width="424" /></a></div>
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And one for the fine folks at Blue Mountain Bistro, who wanted a retro fun card like the tv dinner one above:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSAGD4V23ssKyukTd2rpRS0lI9AEuj1Mw4Tgiug7d446b_4cDs2xDHYLjQeKQ8cud3LJe6ohkTAYN8FQ282fjsA_wOfF_cCgch0I37J9MyGRS4xrwomlLW4wwpVuoyLuIeUsOVmQ7LTPpK/s1600/Bistro+catering+Dec.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSAGD4V23ssKyukTd2rpRS0lI9AEuj1Mw4Tgiug7d446b_4cDs2xDHYLjQeKQ8cud3LJe6ohkTAYN8FQ282fjsA_wOfF_cCgch0I37J9MyGRS4xrwomlLW4wwpVuoyLuIeUsOVmQ7LTPpK/s400/Bistro+catering+Dec.jpg" width="286" /></a></div>
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<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-45070737320837017432015-07-01T14:56:00.002-07:002015-11-12T14:16:37.425-08:00Preston Schlebusch world domination tour continues<div class="separator" style="clear: both; text-align: center;">
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Those of you following along at home will recall that last year we did a logo for travel/destination photogs Preston Schlebusch. And those of you who are habitually sitting in the front of the classroom will no doubt recall that, for their logo, we made them a flag. An actual, physical flag. Sure, there was a photoshop version of it, but the real logo, the one that actually reinforced who they are and what they do and WHAT THEIR BRAND STANDS FOR, was a flag, and it was meant to be taken with and photographed everywhere they went. Well, it's been taken to some places and, if we say so ourselves, it looks pretty darned good. It's one thing to do good work for a client; it's something else completely when that client runs with it. All over the globe. Thanks Preston Schlebusch. Love, Woodstock Organic Concepts.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcv-1UniQIXJfqfL9ny0xm9gulAlu4oAw6R0Y0jBTGnZTnImObyChQZOyo2xyHLc19Vw0hFzIaCtKLeP0zQhHLqfdfGh7Db8wp5KO9HZNpInErYNuJ0Sb-5AY1Y8jGF207IGV0GRkhbGMK/s1600/IMG_7137.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcv-1UniQIXJfqfL9ny0xm9gulAlu4oAw6R0Y0jBTGnZTnImObyChQZOyo2xyHLc19Vw0hFzIaCtKLeP0zQhHLqfdfGh7Db8wp5KO9HZNpInErYNuJ0Sb-5AY1Y8jGF207IGV0GRkhbGMK/s400/IMG_7137.JPG" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ1axUX1NZ-hSc4qzN0xs2P7ggnjwZCv_i7VfWFQVEntje1iGjO-TX9E4EnxgnHLKBRNsimkWrXTt56uMUhMvGNXemW07IbYTuoAvNbkKrd1s2myWGl_oa1jVxbPVlnOn7dKJRt8kWv0nT/s1600/IMG_7138.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ1axUX1NZ-hSc4qzN0xs2P7ggnjwZCv_i7VfWFQVEntje1iGjO-TX9E4EnxgnHLKBRNsimkWrXTt56uMUhMvGNXemW07IbYTuoAvNbkKrd1s2myWGl_oa1jVxbPVlnOn7dKJRt8kWv0nT/s400/IMG_7138.JPG" width="400" /></a></div>
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<img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSIYxL57eyn7moFKWlb9rujeEHg9P2muwLEl0aywHHikd1dnXvlLIIxLDJU5_XAL4jgshaqj5okDH-u5Hu4qDvlC-vYjhOfYJyC17khWy7-Xwboa0yM7mD-rkwfnPtzTzuInto07FKjL4W/s1600/PS.111614-6270.jpg" width="400" /></div>
<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-35609023050339241472015-03-08T09:17:00.003-07:002015-07-25T14:03:05.652-07:00MIssion statement redux<div class="MsoNormal">
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Over the years, we’ve really developed a healthy respect for the power of putting your business and marketing ducks in a row. Toward this end, we always like to start our branding efforts by taking a gander at our client’s mission statement and, if there isn’t one, we get them to write one. Oh sure, we’ll wordsmith it for them later, but as we always say (okay, this is actually the first time):</div>
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<b><i>More than any other piece of communication that will be developed during the course of a marketing and image management campaign, the thoughts behind a mission statement need to come straight from the client.<o:p></o:p></i></b></div>
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<b><u>So. Why does a company need a mission statement?<o:p></o:p></u></b></div>
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A mission statement is your company’s reason for being. It should perfectly and honestly reflect why your company exists and what you want it to do.</div>
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Is your mission to make people happy? Walt Disney company’s mission statement: <b><i>To make people happy. (see bottom of page)</i></b></div>
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Is your mission to make people money? <b><i>At Morgan Stanley Smith Barney, our mission is to help you build a secure financial future.</i></b><b style="font-style: italic;"><o:p></o:p></b></div>
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<span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Is it to save people money? Wal-Mart: </span><b><i>To give ordinary folk the chance to buy the same things as rich people.</i></b><b><i><span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;"><o:p></o:p></span></i></b></div>
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<span style="mso-bidi-font-family: Georgia; mso-bidi-font-size: 16.0pt;">Is it to save the environment? Patagonia: </span><b><i>Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.</i></b><b><i><o:p></o:p></i></b></div>
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Is it to save the world? Google: <b><i>Google’s mission is to organize the world's information and make it universally accessible and useful.<o:p></o:p></i></b><br />
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Or maybe it's to explore the universe? The USS Enterprise's 5 year mission: <b><i>to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.</i></b><br />
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A mission statement is your organization’s reason for being. It succinctly states the goal(s) of your business and, if it’s done well, it can and should be an inspiring and useful guide for the bulk of your business decisions.</div>
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<b><u>How does one go about writing a mission statement?<o:p></o:p></u></b></div>
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Here are some guidelines:<o:p></o:p></div>
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• <b>Make it super honest</b>. If your mission is solely to build up your soda pop company so that you can eventually sell it to Coca-Cola, say so. If the mission of your association of evil geniuses is complete global annihilation, say that. Don’t be shy and don’t be coy. Say what it is that you dream. Make it personal.<o:p></o:p></div>
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• <b>Make it short</b>. Seriously, the best mission statements (for our money) can be easily remembered by everyone who has a hand in making it come true.<o:p></o:p></div>
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• <b>Make it clear</b>. Please. No jargon, no needlessly big words, no attempts to make it sound important. It IS important already just by the fact of it being YOUR mission.<o:p></o:p></div>
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• <b>Make it simple</b>. So that it will look good on a bronze plaque and on a cotton/poly blend t-shirt.</div>
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<b>• Make it inspiring</b>. Make it important, make it meaningful and evocative: dream big. This thing is going to be your road map for a long time.<o:p></o:p></div>
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• <b>Make it about you <u>and</u> about them. </b>Unless your business only exists to profit itself, include your customer in your mission statement. Disney, Morgan Stanley and Wal-Mart (above) all do so explicitly. Patagonia and Google do so implicitly.<o:p></o:p></div>
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• <b>Keep it current</b>. If you wrote it 5 years ago, your mission might have changed since then. Revisit and start again at the top of this list.<o:p></o:p></div>
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<b><u>Mission statements vs.vision statements<o:p></o:p></u></b></div>
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Many marketers split up the mission statement into two distinct-ish parts: a mission statement that answers the question “what do we do?” and a vision statement that answers the question “why are we here?” Some use the vision statement to put forth their grand goal (“To make the world a better place for humanity”) while others put that in their mission statement. Some use the mission statement to share how their company might make that grand goal a reality (“A laptop in the hands of every person.”) while others put that in their vision statement.</div>
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Here at Woodstock Organic Concepts, we like to put them all together in a mission statement that answers both questions: what does your company do and how will it help your customers.</div>
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A strong mission statement provides a strong foundation upon which you can build a strong company. If your company doesn’t have one, just sit down and write one, there’s nobody better equipped to do so than you.</div>
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Once you’ve got your mission statement done and you’re ready to move on to the next step of image management, give us a call, because…</div>
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<b><i>The mission of Woodstock Organic Concepts is to help clients to better understand and leverage their
inherent strengths in an increasingly competitive marketplace.</i></b><br />
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<b><i> - - - - - - - - - - - - - </i></b><b><i>- - - - - - - - - - - - - </i></b><b><i>- - - - - - - - - - - - - </i></b><br />
<b><i><br /></i></b> Since we originally published this little guide to mission statements, it's come to our attention that the bean counters at the helm of the Walt Disney Corporation have revised their mission statement. Here's the new one:<br />
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<span class="s1"><b><i>"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."</i></b></span></div>
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<span class="s1">Guess which one we prefer?</span></div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-46924452707041441172015-02-21T14:53:00.000-08:002015-02-21T14:54:00.873-08:00Dude.<div class="separator" style="clear: both; text-align: center;">
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Well, it originally aired way back in like 2008, when we were all barely old enough to drink, but this classic Bud Light spot still gets cited by us a lot, mostly because people still use the word a lot, and in a lot of these ways. It could be because it's kind of a neat trick to get all those different stories out of one word. Kind of like "thesperobics," in which one single phrase is interpreted by different people in different ways. Enjoy:</div>
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<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-68903498208891283302015-02-02T14:04:00.001-08:002015-02-02T14:05:22.262-08:00Super Bowl Ad score card<div style="text-align: left;">
Well, the Super Bowl has come and gone and now all we're left with is the interminable play by play of the plays and the ads and everything else that could possibly be dissected by pundits one last time or one last way. Which is what we're about to do, RIGHT NOW!!<br />
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(We've only embedded our favorite spots here, if you want to watch all of them, go do it somewhere else.)<br />
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<b>FIRST QUARTER</b></div>
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Kim Kardashian for T-mobile. OMG. Seriously. We suffer from Kardashian fatigue. Totally tuned out. GRADE: D+</div>
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Skittles huge bicep ad. Funny but a short joke. And at over $8million a minute for Super Bowl ad time, maybe this one shoulda been a :15. GRADE: B-</div>
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Carnival cruise lines. Sweet and profound, a serious change in direction from the frolicsome fun of cruise ads past featuring Iggy Pop singing "Lust for life". VO by JFK. A little bit of a disconnect. GRADE: C+</div>
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Snickers. Another execution of their great "You're not you when you're hungry" campaign, we love it and it's our clear first quarter winner. GRADE: A</div>
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BMW with Katie Couric and Bryant Gumbel. Sweet, fun spot illustrating the central idea: "Big ideas take a little getting used to" and making us really want to know more about BMW's electric car. GRADE: A-</div>
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Game of War with Kate Upton. Boring. GRADE: D</div>
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Turbo Tax. Kinda fun. GRADE: B-</div>
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Toyota "How great I am" Supposed to be inspirational spot using the VO of Muhammed Ali. Too much copy and a bad mix. Meh. GRADE: C-</div>
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<b>SECOND QUARTER</b></div>
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Always. "Like a girl" People love this spot. OUR GRADE: B-</div>
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Toyota "My bold dad" Touched the heartstrings of the dads in the office but didn't make us want to buy a Toyota. GRADE: C+</div>
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NoMore.org. This spot draws on a real 911 call. If you haven't seen it, watch it below. One of our favorites and poignantly on message. GRADE: A-</div>
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Squarespace. "DreamingwithJeff.com. The dude abides in this fun spot for the web dev. company. Would love to see how many people visited that site. GRADE: A-</div>
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Microsoft. This kid born with no legs is a symbol of how Microsoft is dedicated to helping people and making the world a better place. Meh. GRADE: C</div>
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Discover. Another ho hum spot with "twins" and a surprise in the middle. Ack. GRADE: D+</div>
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Fiat. Cinematic and cute. Second quarter winner. Watch. GRADE: A</div>
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GoDaddy. They had a fun spot with a puppy but pulled it after advance criticism. Wimps. GRADE: F</div>
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Esurance. With Walter White from "Breaking bad". Kind of a stretch. GRADE: C</div>
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McDonald's "Pay with lovin'" Huh? Really? GRADE: B-</div>
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Nationwide "Make safe happen" Narrated by a kid who died in a "preventable" accident. Pretty spot, well told, major buzzkill. GRADE: B-</div>
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WeatherTech. Floor mats for your car. Boring. GRADE: C-</div>
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Weight Watchers. "All you can eat" Kinda good. Liked the copy. GRADE: B+</div>
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Doritos "Middle seat" Zzzzz. Haven't we seen this before? GRADE: D</div>
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Nissan "With dad" Absentee dad shows up years too late and somehow inexplicably bonds with his kid in his Nissan. No. GRADE: D</div>
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Dove Men+Care. Ooooh, dad's are strong and sensitive!! Hold the presses. Total snooze fest. Nicely shot though. GRADE: C</div>
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Avocados from Mexico. Imaginary draft picks. Absurd and kinda funny. GRADE: B-</div>
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Coca-Cola. Kind of a cute idea, kinda nicely executed. Kind of an ok spot. Expected more from Coke. GRADE: C</div>
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Nationwide. "Invisible Mindy" Again. Kind of a cute idea, nicely executed, fun cameo. GRADE: B-</div>
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Budweiser "Lost dog" Trying so hard to tug on the heart strings. Just misses. GRADE: C</div>
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Lexus "Make some noise" Huh. No. Not so much. GRADE: C</div>
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<b>THIRD QUARTER</b></div>
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NFL "Together we make football" Ok. We loved this spot. Super simple, not overburdened with lots of hard-to-follow-in-a-noisy-living-room profound copy culled from historical speeches by celebrities. Simple, fun, and emotionally true. Resonant, even. We hazard a guess that this, perhaps by dint of it being a self-promotion pieces, will be overlooked as one of the best spots of the SB this year. Nicely cut, too. GRADE: A</div>
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Budweiser. "Brewed the hard way" Ok. The taste of Budweiser straight out of a keg is the taste of our youth and we're happy to see the King of Beer's taking a rock-n-roll approach to their "golden suds"; we just wish we weren't so attracted to the tasting flights of micro-brews that they disparaged in the spot. That SHIT looks GOOOOD. GRADE: B</div>
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Jeep "Beautiful lands" Nicely put together but we just couldn't put aside the delicious paradoxes in the spot. Woody Guthrie's "This land is your land" is a deeply political song about economic inequality and Jeep's relationship to the environment is problematic. Apart from that, great spot. GRADE: C+</div>
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Jublia. For toenail fungus. Terrible, horrible ad with crappy graphics and product demo and we love it. Really. Here's an ad that really stuck out and really promised concrete results and even told you how they would happen! It's not art, people, it's advertising, and it only exists to sell products. And we bet Jublia's piece of shit piece of beauty is gonna do just that. GRADE: A</div>
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T-Mobile "Sarah Silverman and Chelsea Handler" Fun spot directed by our pal Steve "S" Miller.</div>
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Grade A good stuff. Third quarter winner.</div>
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Kia "The perfect getaway". Pierce Brosnan sending up his Bond work. Mildly amusing. GRADE: B-</div>
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Dodge "Wisdom" Celebrating its 100th anniversary, Dodge lined up a bunch of centenarians to share their words of wisdom. Fun stuff. GRADE: B+</div>
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Microsoft "Estella's brilliant bus" Just a little boring and ordinary. GRADE: C</div>
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Sprint "Super apology" Farm animals, price cuts. Boring. GRADE: D+</div>
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Lexus "Let's play". Here's a fine example of a spot that didn't really need any copy at all. The viewer just got the message from the video. We likeeee. GRADE: B+</div>
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Clash of clans. "Revenge" Very funny and a swell use of Liam Neeson's one-note delivery. GRADE: A</div>
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FOURTH QUARTER</div>
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Heroes Charge. Ugh. Especially after the awesome Liam Neeson spot, this one's more than just a little ho-hum. GRADE: D</div>
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Wix.com. Hey! It's Bret Favre! Hey! So what!! GRADE: C-</div>
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Victoria's Secret. Hey! Look! Sexy models looking sexy in sexy lingerie! Zero imagination but probably fairy effective. GRADE: B</div>
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Doritos. "When pigs fly" Ack. No. Just dumb. GRADE: C-</div>
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Mercedes-Benz. "Fable" Cute and well done and gorgeous car that would look right at home in some of that Victoria's Secret stuff. We like it. GRADE: B+/A-</div>
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Bud Light. "Real life PacMan" Kind of a convoluted prank pulled on an unsuspecting, yet game dude. Culminating in a kinda cool real-life game of PacMan. GRADE: B-</div>
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Loctite Glue. "Positive feelings" Realllllly positive feelings. Looooove this spot. So delightfully peculiar. David Lynch meets the directorial debut of Charles Nelson Reilly with a soundtrack by Reggae Weird Al. Clear 4th quarter and game winner. GRADE: A+</div>
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Mophie "All-powerless" Fun spot imagines what would happen if God (played by a black guy who is NOT Morgan Freeman) were controlling the earth on his cell phone that had run out of charge. GRADE: B+</div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-53431234618999781452014-12-01T09:20:00.000-08:002014-12-02T13:24:53.500-08:00"To travel is to take a journey into yourself" - Danny Kaye<div style="text-align: center;">
Recently, our client sent us this photo (below) from the Galapagos. Well . . . a) WE wanna go to the damn Galapagos and b) this photo was the missing link in the story that follows and we were happy to finally get it.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSIYxL57eyn7moFKWlb9rujeEHg9P2muwLEl0aywHHikd1dnXvlLIIxLDJU5_XAL4jgshaqj5okDH-u5Hu4qDvlC-vYjhOfYJyC17khWy7-Xwboa0yM7mD-rkwfnPtzTzuInto07FKjL4W/s1600/PS.111614-6270.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSIYxL57eyn7moFKWlb9rujeEHg9P2muwLEl0aywHHikd1dnXvlLIIxLDJU5_XAL4jgshaqj5okDH-u5Hu4qDvlC-vYjhOfYJyC17khWy7-Xwboa0yM7mD-rkwfnPtzTzuInto07FKjL4W/s1600/PS.111614-6270.jpg" height="400" width="400" /></a></div>
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You see, a few months ago, travel and destination photographers Preston Schlebusch approached us to do a logo for them. </div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_yyzKiKH7375zAWA6pWhb8mwr3XzeSXewLmenOcvtNqPbJjKk8ETNR8-JJ87G-fM4wKzBTsTkkz2VOurnr6k1dZ8psmZE3zEDfsQOEhZL9QR2rLlnjoXffNdogLcgBkYLH592tP6HZkus/s1600/nils+dog.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_yyzKiKH7375zAWA6pWhb8mwr3XzeSXewLmenOcvtNqPbJjKk8ETNR8-JJ87G-fM4wKzBTsTkkz2VOurnr6k1dZ8psmZE3zEDfsQOEhZL9QR2rLlnjoXffNdogLcgBkYLH592tP6HZkus/s1600/nils+dog.jpg" height="400" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;"><i>A pic we love from the Preston Schlebusch archives</i></td></tr>
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Now, usually, we wanna do a whole brand exploratory and whatnot, but frequently clients only want what they want, despite our cajoling and whining, and in those cases, we try to give it to them. In this case, a simple logo to go along with the new website they were designing for themselves was what they wanted.</div>
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So we started in, thinking about the world and camera lenses and cutesy type treatments and whatnot . . . </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhau0Xg6w7NJPtfAjq0U1HFkXLM5-m5-qXs5DN3n3eKgeXfwMgAL_gFpP2CY66bvsyQij3FBxSn41ckCCGJ0882R24JBlm9HZWlwQabkZo6B-SK4jN9ryZAUF2j_15WZ1u51IGTOM4SKqOJ/s1600/ps+thoughts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhau0Xg6w7NJPtfAjq0U1HFkXLM5-m5-qXs5DN3n3eKgeXfwMgAL_gFpP2CY66bvsyQij3FBxSn41ckCCGJ0882R24JBlm9HZWlwQabkZo6B-SK4jN9ryZAUF2j_15WZ1u51IGTOM4SKqOJ/s1600/ps+thoughts.jpg" height="318" width="320" /></a></div>
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. . . until we finally hit on the idea of a flag. Now, we'd done a flag before for Pinko Records . . . </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjenTCTZQfSqSGerCPUrrU1Pm9dcm_shDT9DRbfUe-eipS3mYngIgbgdfqpSMCfaX3cdDmfQv_nVaofiv4LISWReYiZsMZbpEBeEfyCerKb3tT37JsaW0WLDiEl5AtRwXvboBwYCP_1YG-T/s1600/logo+new+72.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjenTCTZQfSqSGerCPUrrU1Pm9dcm_shDT9DRbfUe-eipS3mYngIgbgdfqpSMCfaX3cdDmfQv_nVaofiv4LISWReYiZsMZbpEBeEfyCerKb3tT37JsaW0WLDiEl5AtRwXvboBwYCP_1YG-T/s1600/logo+new+72.jpg" height="378" width="400" /></a></div>
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. . . and it turned out great and when we told the Preston-Schlebusch client about it, they liked the idea and that's how we found ourselves, one day, gathered around the client's conference table with a bunch of paper and a big batch of colored pencils.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLTy0Ico0Tdlj4HAhX1AbcJdKSraBgN5yWsd_mCKXRNK1MUaK5yT2VJad4roNNhNHhVDOt6v7jCg7aElr8GpM782Jy2-lLChm3ypzmIsL3szUAiw70xm8PLiupkCeIpNbFarZ-n3MxZU1T/s1600/other+flags.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLTy0Ico0Tdlj4HAhX1AbcJdKSraBgN5yWsd_mCKXRNK1MUaK5yT2VJad4roNNhNHhVDOt6v7jCg7aElr8GpM782Jy2-lLChm3ypzmIsL3szUAiw70xm8PLiupkCeIpNbFarZ-n3MxZU1T/s1600/other+flags.jpg" height="400" width="292" /></a><br />
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We made deeply symbolic flags representing sea, sky and mountains, beaches and world domination and simpler flags with fun graphic elements. But, as so often happens in these cases, the client had an interest: they had a collection of geckos that they'd brought home from trips all over the world, and they thought it would be nice to include a gecko on the flag. So we started looking at geckos and drawing some of our own.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDDP0E3gAgCkZzA2h_Fdfjkb1jadWrAI-2bZGVvCMFxw8Lu2cmxSCfPT8QaVsZW8NQ6NOMGAnnI6MGhuS7wEZxFnQHjXcKV78uAY8tqhmVi067V_XEgBmWlgHeXaZl0g-bvylSCxGwUaZq/s1600/Scan+1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDDP0E3gAgCkZzA2h_Fdfjkb1jadWrAI-2bZGVvCMFxw8Lu2cmxSCfPT8QaVsZW8NQ6NOMGAnnI6MGhuS7wEZxFnQHjXcKV78uAY8tqhmVi067V_XEgBmWlgHeXaZl0g-bvylSCxGwUaZq/s1600/Scan+1.jpeg" height="400" width="303" /></a><br />
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We really liked number 3 but the client liked #4 and we ended up going with a version of that. Here's how it looked in the mock up that the client bought:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_T2Zflov0FVVB1VXMpz214GGXA_ngj6wL65HqBcNaCBEVVXDAVmP-30rvrK7VLGNSg1c7hSQ6p8v08ormUzLtOI0qu45AtZfwOP4b8pGnMz-Isw4D8zw6r6JQLTfQHJ4zLjjXrVv2Leib/s1600/fatboyblack3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_T2Zflov0FVVB1VXMpz214GGXA_ngj6wL65HqBcNaCBEVVXDAVmP-30rvrK7VLGNSg1c7hSQ6p8v08ormUzLtOI0qu45AtZfwOP4b8pGnMz-Isw4D8zw6r6JQLTfQHJ4zLjjXrVv2Leib/s1600/fatboyblack3.jpg" height="172" width="320" /></a><br />
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For the finished flag, we stole some elements from some of our client's gorgeous photography, a Mediterranean sky here, a Caribbean leaf there, et voila! a flag! Here below is the final Photoshop version of their logo.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit67M9HyCR0h_Lnqb4ES4EdpwFeKW3J_oK5_kdbIaO2ZGi3FQ_RSdiacvu2_bK1uH1KVTBlW_58XM3tukYllDetL9o0HPloJpcwZTP04T5QETc54wmkQb_hi1VNV2myMw9wlIsJ93WP1z0/s1600/PS_Flag+NOT+FOR+PRINT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit67M9HyCR0h_Lnqb4ES4EdpwFeKW3J_oK5_kdbIaO2ZGi3FQ_RSdiacvu2_bK1uH1KVTBlW_58XM3tukYllDetL9o0HPloJpcwZTP04T5QETc54wmkQb_hi1VNV2myMw9wlIsJ93WP1z0/s1600/PS_Flag+NOT+FOR+PRINT.jpg" height="213" width="320" /></a><br />
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And here it is with their name and tag line:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqPCwADPKYqhnMAcZ5tCZukeglrgpaYYdwHO6isiIi6TWi8RBN5onoQKOr7D-m83FFWheVL2zfZUg_34C3OntjsVqed89B-6JfcZ4JlbyvqG4uPMjeCcUWZYTQnUctwIPtDlBUw9GCGC34/s1600/Screen+Shot+2014-05-13+at+4.44.16+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqPCwADPKYqhnMAcZ5tCZukeglrgpaYYdwHO6isiIi6TWi8RBN5onoQKOr7D-m83FFWheVL2zfZUg_34C3OntjsVqed89B-6JfcZ4JlbyvqG4uPMjeCcUWZYTQnUctwIPtDlBUw9GCGC34/s1600/Screen+Shot+2014-05-13+at+4.44.16+PM.png" height="400" width="306" /></a></div>
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So the next step was to send the big Photoshop version out to the flag printer and so that's what we did, and within a week or two, we had the brand new Preston Schlebusch flag, ready to go.<br />
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Here it is, below, <i>in situ </i>on the Keralan backwaters in India and below that on a patch of New Zealand beach. Stay tuned for more pics as they come in; the Preston Schlebusch folks are planting their flag all over the globe and we're thrilled to see it.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPgcdC77xRu3FK5nYW0BXcmdVe2i2dC1JhmUYhGCJBRE037zyGKdlvj2rIimbNqWV9tWlqEDseO5PxLb_445WQ_Yr4tF5N_qxXcnjJB8-kTnKC6Ar8-q-4JsFqekZbjIL5ww0Fk7kEfWrt/s1600/IMG_1232.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPgcdC77xRu3FK5nYW0BXcmdVe2i2dC1JhmUYhGCJBRE037zyGKdlvj2rIimbNqWV9tWlqEDseO5PxLb_445WQ_Yr4tF5N_qxXcnjJB8-kTnKC6Ar8-q-4JsFqekZbjIL5ww0Fk7kEfWrt/s1600/IMG_1232.jpeg" height="320" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgG4OMiEZZ0L3Q7qJLcpkaB7GDhyPTkUp4MeNo56rCXC0wAaRocQ5ND86nMJ0zlacld9X1G1XUZZrpWU38SnJftdQaKyIA94A-DxFy19FFy3qWvmhav0qOC_hXhm5rpZvYkgbUponOOhCC/s1600/PS.111614-6286.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgG4OMiEZZ0L3Q7qJLcpkaB7GDhyPTkUp4MeNo56rCXC0wAaRocQ5ND86nMJ0zlacld9X1G1XUZZrpWU38SnJftdQaKyIA94A-DxFy19FFy3qWvmhav0qOC_hXhm5rpZvYkgbUponOOhCC/s1600/PS.111614-6286.jpg" height="320" width="320" /></a></div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-88019570861392600952014-09-11T07:10:00.002-07:002016-09-18T07:13:43.325-07:00Booze, hooch, liquor, spirits, demon rum, the hard stuff...<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">Well, like lots of seasoned ad folks, we've done our share of booze advertising over the years. Enough to keep the whole of America intoxicated, inebriated, drunk, tipsy, plastered, smashed, blotto, blitzed, baked, blasted, bombed, sozzled, sauced, soaked, stinko, hopped up, gassed up, loaded, tight, loose, three sheets to the wind, and in their cups for a long long time.</span><br />
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<span style="background-color: black; color: white;">Like this guy: <a href="https://www.youtube.com/watch?v=otj9yPNndB0" target="_blank">https://www.youtube.com/watch?v=otj9yPNndB0</a></span></span><br />
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<span style="background-color: black; color: white;">We've worked on more booze than you can shake a finger at: Absolut, Boru, Captain Morgan (where we coined the word "chillax"), Celtic Crossing, Chivas Regal, Christiania, Ciroc, Courvoisier, Crown Royal, and many many others, whose names fall further down the alphabet. We've even worked on booze from the art side of our aisle once; this ad for Absolut:</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTewchMTum_gnrs-927Q9Hjsf9ai7qsavkKHQC47g0n4ETikO1j6lBvcWanb7HjuRwj51IW0aH7S8fYyyQdPUt5yUN1IX5nsZXnyhFEYUwynQLFSNURK2ZBhLKnrD7LnTe5ZLyPoWThUIt/s1600/ABSOLUTE+MAGNUSSON.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTewchMTum_gnrs-927Q9Hjsf9ai7qsavkKHQC47g0n4ETikO1j6lBvcWanb7HjuRwj51IW0aH7S8fYyyQdPUt5yUN1IX5nsZXnyhFEYUwynQLFSNURK2ZBhLKnrD7LnTe5ZLyPoWThUIt/s1600/ABSOLUTE+MAGNUSSON.jpg" width="302" /></span></a></div>
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<span style="line-height: 18.4799995422363px; text-align: start;"><span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif; line-height: 18.4799995422363px;">What we always like about doing booze advertising is that we always like booze. We like the social aspect of it best and we like the effect it has on us. We like whipping up a mean new cocktail for friends and trying a new micro-brew beer. We love a big Aussie shiraz with a steak on the barbie and a not too dry Champagne to celebrate milestones. We love it all. But back to the advertising part of it: we love sharing that love with others. We love creating an image for a product in a category that is wide open receptive for some crazy cool images. We love print ads and table tents and coasters and bar events and clever sponsorships and everything.</span></span></div>
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<span style="line-height: 18.4799995422363px; text-align: start;"><span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif; line-height: 18.4799995422363px;">So, here's a small batch of creative hootch we've distilled from all those years of making liquor ads:</span></span></div>
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<b style="background-color: black; color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 18.4799995422363px;"><u>BORU - Vodka from Ireland</u></b></div>
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<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;"><span style="line-height: 18.4799995422363px; text-align: start;"><span style="line-height: 18.4799995422363px;">The client </span><span style="line-height: 18.4799995422363px;">had some research that said people were sick of new vodka brands and all their B.S. advertising. So they decided that Boru would be the no-B.S. brand and sent us packing to execute around this idea.</span></span></span></div>
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<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;"><span style="line-height: 18.4799995422363px; text-align: start;"><span style="line-height: 18.4799995422363px;">We loved it. And, as it turned out, Boru's main product attribute (apart from being from Ireland) is that it's triple-distilled. An attribute that helped us to latch onto the concept of "clarity" as sort of the anti-B.S. positioning. Once that was in place, the campaign flowed like a Boru-tini: "Boruisms". Little gems of wisdom, aphorisms that would represent the anti-b.s. nature of our product. The tag line was easy to land on after the campaign had been decided and everyone loved the anti-b.s., straight-shooting line: "clarity from Ireland."</span></span></span></div>
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<span style="line-height: 18.4799995422363px;">The campaign was a blast to work on and it won a bunch of awards, got a lot of press, and sales went up nearly 500%.</span></div>
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<span style="line-height: 18.4799995422363px;">Not too shabby. Here below is some of the work:</span></div>
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<b><u><span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">CHIVAS REGAL - Blended scotch</span></u></b></div>
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<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">Next up on our little trip down muddled memory lane is a fun campaign we did freelancing for TBWA/Chiat Day and the great Scott Carlson, who wanted "ArtForum" kinda musings defining what "it" is -- in the tag line, "You either have it or you don't." Some of the best of the batch are below:</span></div>
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<b><u><span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">CROWN ROYAL - Blended scotch</span></u></b></div>
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<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">For Grey advertising, we created this campaign that came right straight out of their market research (yes, we loooove market research) that Crown Royal was a stepping stone brand that came after beer and Captain Morgan and before the single malts from the Isle of Islay. We came up with a bunch of fun headlines that completed the sentence "You reach a point where . . . " with lifestyle and age appropriate thoughts. Again, the tag line practically wrote itself: Crown Royal. The taste of experience.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnmKAs0cINhiUUx1lCTsdx6OQlU0wg-j2J1S9QtBTJmJjy3ldKpbGSJXdMnzcm3gIV65aTbHDJp5CF0-NJqOfbyE3A0-TGnwfaXiTGCgmjZ9Lf8xoZDxPJ1HakzCxnzh7d7BeJZ4x6GEFI/s1600/facial+hair033.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnmKAs0cINhiUUx1lCTsdx6OQlU0wg-j2J1S9QtBTJmJjy3ldKpbGSJXdMnzcm3gIV65aTbHDJp5CF0-NJqOfbyE3A0-TGnwfaXiTGCgmjZ9Lf8xoZDxPJ1HakzCxnzh7d7BeJZ4x6GEFI/s1600/facial+hair033.jpg" width="238" /></span></a></div>
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<b><u><span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">SAUZA - A family of tequilas</span></u></b></div>
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<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">While we wrote the campaign that eventually saw the light of day, it's this campaign, a runner up that everyone loved but no one loved enough, that we like best. Tequila in general (though it's changing a bit now) is a booze for a wild night out. We wanted Sauza to pay homage to that but also to be seen as slightly more upscale. These ads take a literary approach to the crazy nights in which Sauza tequila played a role: (click on them to see bigger.)</span></div>
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copy from the ad above:</div>
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I see the perro peligroso foaming in my direction, jerking hard against his strong chain, redefining in the fine earth his well-worn path of ever-fresh rage. My own feet move fast, instinctually following invisibly numbered dance steps in the dirt, a half-mad mariachi tapping out a samba of safety as he skirts this canine arc of anger. Each night I make this trip, and the shimmering reward waiting never loses its luscious luster.</div>
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Sauza</div>
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Live a legend. </div>
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<span style="background-color: black; color: white; font-family: "trebuchet ms" , sans-serif;">So that's it for our small summation of lovely booze ads. A range of work representing differing product attibutes, different strategies and different targets.</span></div>
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<span style="background-color: black; color: white; font-family: "arial" , "helvetica" , sans-serif;">We'd love to bring our little liquor storehouse of fresh ideas to help your new or old brand. Give us a call; we'll talk over a drink.</span></div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-5109646329016418652014-09-09T06:46:00.002-07:002014-12-02T13:30:41.632-08:00Business to business business<div class="separator" style="clear: both;">
Well, we always loved the b2b stuff: the print ads, the occasional tv or radio spot and the meat and potatoes of it all - the direct mail. </div>
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<span style="text-align: center;">Quite possibly our love for direct mail comes from the fact that so much of it is exactly the same, which makes our job easier. Our custom, you see, when undertaking any image management (aka advertising) campaign is to look at what everyone else does, understand what rules they are all following, and then to go off and do something that cleverly breaks a whole bunch of those rules. And in direct mail, the rules are easy to spot and so the sky kinda really is the limit.</span><br />
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The rules seem to be this: write a letter and put it in an envelope. Write something teaser-ish on the outside of the envelope and wait for the business to come rolling in!!! Or, for the e-counterpart, write a big teaser headline and watch your email get opened. Then sit back and wait for the business to come rolling in!!! Naturally, we love these rules; 'cause they're so easy and so much fun to break.<br />
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<b><u>Case #1 - O'Hare + Associates - National direct mail campaign</u></b><br />
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Well, we went to visit our friendly headhunter in NYC the other day and she said she'd find us some high paying freelance jobs and then she asked if, in the meantime, we might not like to do a little something for them, for the headhunting firm itself. "Sure," we chimed, and here's what happened next.<br />
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The boss came in, the big cheese, the head honcho, the guy with his name on the door and it turns out he's a most excellent guy and we totally hit it off. He had a piece of paper in his hand. It was filled with type. He wanted us to take it back to the workshop and work in a few semi-colons and one or two top-shelf adjectives and then he was gonna send it out to drum up business.<br />
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Well, after a short discussion, we had successfully talked him out of sending a letter and into doing something a little bit more noteworthy. Phew.<br />
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Our point of view on this is pretty simple: if you're engaging in a b2b campaign, your target audience gets a lot of letters exhorting them to use your goods or services, and, honestly, their assistants, the people who actually open the letters, don't even read them. So don't waste a second writing a letter to try to reach and persuade them. Just don't.<br />
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Well, the honcho bought our argument and away we went to the drawing board to create an ad that would drum up some business. We pitched him on doing a top to bottom branding of his company, complete with in-house and out-of-house image research, but he just wanted an ad, so that's what we did. A few of them. And some other stuff too.<br />
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Now, the client's competition is not just the other recruiting firms, it's also the online job boards and, increasingly, LinkedIn. The job boards are a little impersonal and so is LinkedIn; headhunters, on the other hand, do all of their real business face-to-face. They meet with the clients, they meet with the candidates, they make a match. They are much more like old time matchmakers, while the job sites are akin to online dating sites like match.com or okCupid.com.<br />
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We presented a few ideas, but the one we all liked best was a take-off on a poster that was very popular circa 1979:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPQtGYS4tIDAAZnMhD2WpmLo-RZbIB8GjuGBlxEDiaDY3A8aFVObFTq7R9Y3ReFRFGnkRD8kp4fmEp0KtjNy6ggcxHr7fK96oPD12wAWhTC7vpC4GyTAE1JVZUWrnPnH5gHCBl_B3697k/s1600/preppie_big.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPQtGYS4tIDAAZnMhD2WpmLo-RZbIB8GjuGBlxEDiaDY3A8aFVObFTq7R9Y3ReFRFGnkRD8kp4fmEp0KtjNy6ggcxHr7fK96oPD12wAWhTC7vpC4GyTAE1JVZUWrnPnH5gHCBl_B3697k/s640/preppie_big.jpg" height="640" width="486" /></a></div>
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Created by a student at UVA, Tom Shadyac, the poster was wildly popular and right on the money. Shadyac went on to fame and fortune in Hollywood <a href="http://www.imdb.com/name/nm0001723/" target="_blank">(more here)</a>. And, following in the footsteps of so many other advertising greats, we stole the idea. Got theft? Our version is here below:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigs3SGuYnQlhfarH1PlWTegHfF6WqsYTAThxVj8Aw39q3HTpceDg-i5svLTz-koM3eNFugCJUcnwESY0b-brXwOjKwkI6HXN43sazz9IgjtdfTowrehVPPqhmF6TzfCHVviA105ucTVik/s1600/are+you+a+cd+w+contact+info144.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigs3SGuYnQlhfarH1PlWTegHfF6WqsYTAThxVj8Aw39q3HTpceDg-i5svLTz-koM3eNFugCJUcnwESY0b-brXwOjKwkI6HXN43sazz9IgjtdfTowrehVPPqhmF6TzfCHVviA105ucTVik/s640/are+you+a+cd+w+contact+info144.jpg" height="640" width="414" /></a></div>
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<span style="text-align: center;">Well, this one was so popular, the client decided to do versions poking gentle fun at the stereotypes in each department of an ad agency. Here below are a couple of those:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyRFOnNLBenBis7ZEFnepnjZM-BoI9CT_AHFL9pFDAgXSOxRDXzSPu75B7zKRyz3TMnLbeVndI0CxsflYzCX1GVkH7UYiLBXDItq8XoR1oBIq-ICqLB3UmD-5YjcLTJH-FpyCnImK5GSY/s1600/are+you+an+amd+144.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyRFOnNLBenBis7ZEFnepnjZM-BoI9CT_AHFL9pFDAgXSOxRDXzSPu75B7zKRyz3TMnLbeVndI0CxsflYzCX1GVkH7UYiLBXDItq8XoR1oBIq-ICqLB3UmD-5YjcLTJH-FpyCnImK5GSY/s640/are+you+an+amd+144.jpg" height="640" width="414" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKEE5mOZ3pz6uO4Z-A5Kmmw2ioYdqR6YQIhYiiKoSw57m2krDfEuV_8L8wFksGx_j5bRJDN9My-YDWj2UwniZzHZkmU8Pe6f2HNFGxUuau5YSy1iIEaduqrAQ3PC-RzeTtPiDQg32Q1rAY/s1600/are+you+a+strategic+planner144++final.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKEE5mOZ3pz6uO4Z-A5Kmmw2ioYdqR6YQIhYiiKoSw57m2krDfEuV_8L8wFksGx_j5bRJDN9My-YDWj2UwniZzHZkmU8Pe6f2HNFGxUuau5YSy1iIEaduqrAQ3PC-RzeTtPiDQg32Q1rAY/s1600/are+you+a+strategic+planner144++final.jpg" height="640" width="412" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcKYXUbKgzBeiI3FW2eqpqiz8CmvJEZ9r1sTouopl6SaM9PaWwnzntzYG76GkmMcqMo8w_TOYxHVPI4U9qbq-V3t0y6YHvMgiR6N_wx4ttUJHZg6pvy7U4xmK-ruz0XJoL4F0kN6EZHqiP/s1600/acct+supe+144.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcKYXUbKgzBeiI3FW2eqpqiz8CmvJEZ9r1sTouopl6SaM9PaWwnzntzYG76GkmMcqMo8w_TOYxHVPI4U9qbq-V3t0y6YHvMgiR6N_wx4ttUJHZg6pvy7U4xmK-ruz0XJoL4F0kN6EZHqiP/s1600/acct+supe+144.jpg" height="640" width="414" /></a></div>
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And, below, a rough version of the next one:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMyzusx8OXaa3zcRXkusce09LGjP5EEBhjFtSV5-SRcG6UMmfo8fJKiD5Z-QuiMszo4pwB97AOeaNmZMlWSqZdVGcEPjNhr44YlHqs-_O-AL9TZa9LWv1NQLL0aN7U1evFQjolgLz9CRld/s1600/are+you+an+HR+pro+rough2014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMyzusx8OXaa3zcRXkusce09LGjP5EEBhjFtSV5-SRcG6UMmfo8fJKiD5Z-QuiMszo4pwB97AOeaNmZMlWSqZdVGcEPjNhr44YlHqs-_O-AL9TZa9LWv1NQLL0aN7U1evFQjolgLz9CRld/s1600/are+you+an+HR+pro+rough2014.jpg" height="640" width="414" /></a></div>
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Our client sent out 250 of these in each mailing and over the course of the 6 month campaign, got (he estimates) about 18 calls from ad agencies who wanted to talk with him. That's a respectable 7.2% response rate. Again, far far above the typical for direct mail or b2b.</div>
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Needless to say, the O'Hare client was thrilled.</div>
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<u><b>Other details</b></u></div>
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• The posters are 17 x 11", suitable for hanging on the refrigerator in the common area of each agency.</div>
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• Instead of folding, we recommended sending the posters out in 2" diameter mailing tubes, so they'll arrive at their destinations not looking like all the other direct mail.</div>
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<b><u>Case #2 - ClickRadio - National direct mail campaign</u></b><br />
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ClickRadio was a precursor to Pandora and music platforms such as that. The main difference was that the music "lived" on your computer, not in the cloud. (Which didn't really even exist back in those days.) A benefit to this was that when you purchased a song you heard on ClickRadio, it was already on your computer. Like Pandora, it worked with simple thumbs up or thumbs down interactivity. Once the individual user's likes and dislikes were known, the program used collaborative preferencing algorithms to predict which songs that user would likely like and which he or she would likely not like. Then it brought you "more of the music you like and less of the music you don't like", a promise we made in consumer advertising.</div>
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Here below is a trade campaign we did in lieu of a press release. The goal was simple: drive traffic to the website. It was an enormous success. Recipients got a series of 4 mostly "blind" cards, delivered to them in an envelope. "Mostly" because each had a "copyright ClickRadio, Inc. 2000" on the top of the back side. Each card illustrated one of the points of the ClickRadio manifesto ("Personal preferences must always be respected", e.g.) and they were sent out in one-week intervals. The final card contained the manifesto in its entirety (worth a read, if we do say so ourselves) and a simple URL. After the campaign ran, visits to the website were up over 300% and, though we don't have numbers on media requests, we do recall that the client, ClickRadio, was very very happy.</div>
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So, here below are the 4 teaser cards and the 5th, the teaser with URL, that kicked ass for ClickRadio back in the day:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0o5uFVoc92MVQDXCmsu3-vxiyhDfHRtylHUk7dK_dTOub_7gjkDXcj7pgqcJpr53eQjQPXvAK2i81B9XNx7l2lpoTooqH4lClf4PxbWlWvkMzgtTQ4hM6lo-kRCBwztHGrmyn_F62n5K1/s1600/click+pink+warm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0o5uFVoc92MVQDXCmsu3-vxiyhDfHRtylHUk7dK_dTOub_7gjkDXcj7pgqcJpr53eQjQPXvAK2i81B9XNx7l2lpoTooqH4lClf4PxbWlWvkMzgtTQ4hM6lo-kRCBwztHGrmyn_F62n5K1/s1600/click+pink+warm.jpg" height="215" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_eQypEP50R7Jmk4J_2Bj4ugM8qJnvvxMa9BwVQhGjMurnl2ByUWblTn6IVkbTuaqFb8fgviPPtK9meFZG76wExJT7hf9cb-8fNm-kzabo2v77Ut6TTzzVyDBnpPetYY8feDKmt4p_Q7TB/s1600/click+britney.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_eQypEP50R7Jmk4J_2Bj4ugM8qJnvvxMa9BwVQhGjMurnl2ByUWblTn6IVkbTuaqFb8fgviPPtK9meFZG76wExJT7hf9cb-8fNm-kzabo2v77Ut6TTzzVyDBnpPetYY8feDKmt4p_Q7TB/s1600/click+britney.jpg" height="215" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTZ5HIBUBO5R8qJyAp7oH4F4gSiYMKO_Hb9PAWYW2HBQhmKUfEocvlUIO4l6WLadxrOYCdcERrP6FFr6zyaPapHiH9iDD0C4WaTb8NeWWV6BwI5fO4JBViDPau8xJ2SLQy0LEOKOzei92K/s1600/click+thumbs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTZ5HIBUBO5R8qJyAp7oH4F4gSiYMKO_Hb9PAWYW2HBQhmKUfEocvlUIO4l6WLadxrOYCdcERrP6FFr6zyaPapHiH9iDD0C4WaTb8NeWWV6BwI5fO4JBViDPau8xJ2SLQy0LEOKOzei92K/s1600/click+thumbs.jpg" height="215" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4xSLSdIKDbp-RAMBJ9hmwLSDqyin-uudOBsFuhVKMk5IvyxnvWtpPmgF97BcddcNi6jlELD16FgYHY308sr1yZnhM-wCW7gkHdAmIE2y4fQNQzwdp9TJpV23a5Q-Y7J9ohtOBelb7SgQ_/s1600/click+genres.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4xSLSdIKDbp-RAMBJ9hmwLSDqyin-uudOBsFuhVKMk5IvyxnvWtpPmgF97BcddcNi6jlELD16FgYHY308sr1yZnhM-wCW7gkHdAmIE2y4fQNQzwdp9TJpV23a5Q-Y7J9ohtOBelb7SgQ_/s1600/click+genres.jpg" height="215" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOzYL-DVrW_V3ejCaCSi9hp1Oor5UE9W8ZLsLRLUaQ0sUooB658KfH0pwj9yBrWl7vrrTgkp315jH5p7-ZOznPi9_pDm6Y428KscLZvcyGP2URYbTJSZevYgcDHTGkcCne1sCIQ1v-H8Cw/s1600/click+manifesto.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOzYL-DVrW_V3ejCaCSi9hp1Oor5UE9W8ZLsLRLUaQ0sUooB658KfH0pwj9yBrWl7vrrTgkp315jH5p7-ZOznPi9_pDm6Y428KscLZvcyGP2URYbTJSZevYgcDHTGkcCne1sCIQ1v-H8Cw/s1600/click+manifesto.jpg" height="215" width="400" /></a></div>
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<b><u>Case #3 - Samuel's - Local direct mail campaign</u></b></div>
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Samuel's is a Rhinebeck tradition. They're our local old time candy store and also the purveyors of the best coffee in town. A big chunk of their business comes from holiday gift boxes and last year, they wanted to drum up a little more holiday business. We created this poster for them that was put up in selected locations around town. It's a simple, sweet message, "Shop local, ship global", helping local clients understand that their local store has a broader reach then their E. Market Street storefront. It worked great, brought in a bunch of new orders and (proof is in the pudding, here) the client is planning on repeating it this year too.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgsRcpBweDOKJRcKl-8ChF9kORmW10upyw1Xg136DHCzoufvdpjQMI1rF8gWpEr8TPxkWWe2sjygRG-XGhoeuENbB-kQArzBySHq69e_ihzsQvI2DyuHJpXfqOzMuSLPXBmy02iGafswoM/s1600/with+globe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgsRcpBweDOKJRcKl-8ChF9kORmW10upyw1Xg136DHCzoufvdpjQMI1rF8gWpEr8TPxkWWe2sjygRG-XGhoeuENbB-kQArzBySHq69e_ihzsQvI2DyuHJpXfqOzMuSLPXBmy02iGafswoM/s1600/with+globe.jpg" height="400" width="308" /></a></div>
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<i>below: holiday gift packaging ideas for one of Samuel's clients.</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYEhrV4B4VNlb3ByAxSbulKXAbRYyPF3RrcL6j4fIP2UColNEmrm_3xDYsjZpzYqLjoh6bebYbhT5I_k2nhnlhH7GbNVsmQg5vaLZfn-wS-PGjQpMbaSXbsMmfoAeLtx_oN0Dmkl64jOmc/s1600/Samuel's%2BGift%2BBoxes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYEhrV4B4VNlb3ByAxSbulKXAbRYyPF3RrcL6j4fIP2UColNEmrm_3xDYsjZpzYqLjoh6bebYbhT5I_k2nhnlhH7GbNVsmQg5vaLZfn-wS-PGjQpMbaSXbsMmfoAeLtx_oN0Dmkl64jOmc/s1600/Samuel's%2BGift%2BBoxes.jpg" height="400" width="285" /></a></div>
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<b><u>Case #4 - radio Unleashed - National direct mail campaign</u></b><br />
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Client radio Unleashed is a nationally syndicated radio program and they wanted to send out a letter to prospective stations that might be interested in picking up their show. "A letter?" we said, with full-tilt maximum disdain and condescension, (we're trying to become more tactful, really we are), "letters are stupid!" (see parenthetical just above) "What you need is something that will cut through the clutter." It's true, it's totally true. Our point of view on letters is exactly that: you send a letter to a prospective client, that client's secretary isn't even gonna read it. (Have we said that before?) Send something fun and funky. Something that makes your point in a way they haven't seen before. Something memorable. And so that's what we came up with.<br />
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<b><u>The creative solution</u></b><br />
(Keep in mind, our target audience is program directors at radio stations; they've seen it all.)<br />
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Pee. Yup. Pee. Specifically pee stains on a piece of newspaper. Make pee stains on a piece of newspaper and send it out to your list with a little note on the bottom of the paper that says something like "Good radio is no accident." Fun. Different. Gross. Still, it will totally cut through. How many times do people get something like that in the mail? And if your branding is a dog logo and a tagline "music with teeth", then it's perfect. No? Yes! (<a href="http://woodstockorganicconceptscasestudies.blogspot.com/2011/06/branding-with-teeth.html" target="_blank">see rU branding case study here.</a>)<br />
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So here's how we did it. Yellow food coloring in a spray bottle sprayed on newspaper pages, a sticker on the bottom and nice printed letterhead envelopes. Like so:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGzF3HHNk9v-mJW4WA3IZpEf-EENTf2hgpTrembZ0jIqlaDK926-1k20RSN8bBAHL_WPm7w-qQ0qVg8ugR5nHBLf-HXLnF3ZKsd0buiWTJQ2Zebx7cCacVRAavKQfrjT2sPf4ZamICeclN/s1600/cu+on+pee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGzF3HHNk9v-mJW4WA3IZpEf-EENTf2hgpTrembZ0jIqlaDK926-1k20RSN8bBAHL_WPm7w-qQ0qVg8ugR5nHBLf-HXLnF3ZKsd0buiWTJQ2Zebx7cCacVRAavKQfrjT2sPf4ZamICeclN/s320/cu+on+pee.jpg" height="238" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkfM78RGS9Oc-UdNlaqD1XiXDak5wZJHer6e4GZd3611kSsPvlqlOS2Whssa16JfBQ8iMj7ku4uchyphenhyphenrO4TgNyMVNuOII11Jh0EMWlSc6cwTw9PLxb61mhEkahIvJbY8oUtIolpOaKb-etl/s1600/cu+on+sticker.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkfM78RGS9Oc-UdNlaqD1XiXDak5wZJHer6e4GZd3611kSsPvlqlOS2Whssa16JfBQ8iMj7ku4uchyphenhyphenrO4TgNyMVNuOII11Jh0EMWlSc6cwTw9PLxb61mhEkahIvJbY8oUtIolpOaKb-etl/s320/cu+on+sticker.jpg" height="238" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqAUTRbp0Sbg29t0D3TgY6YVddGkXje24k0Ebxq3QVPLS35qNSQHd5xY_9bA222-qPDah5GqZWS-FyuRcoFVJr1cVtiaF51IqbpGLRXn407qzaduU6niWg5uWpWmi03tK1wAFrQsOqCz9H/s1600/envelope+mailed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqAUTRbp0Sbg29t0D3TgY6YVddGkXje24k0Ebxq3QVPLS35qNSQHd5xY_9bA222-qPDah5GqZWS-FyuRcoFVJr1cVtiaF51IqbpGLRXn407qzaduU6niWg5uWpWmi03tK1wAFrQsOqCz9H/s320/envelope+mailed.jpg" height="238" width="320" /></a></div>
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And just to make sure that: a) the envelope got opened, and b) when it did get opened, people understood what they were seeing (and what they weren't seeing), we wrote on the back of each envelope:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7PTxkG9k5vcVhZj0fafvngYcHBOBskOUATL17y3WTVKAVu_N7Qlv15vOyWkENSNYLYJwzr_qdBMm89ufUFrHy6OJWEpr95wgJK4jQXkUAWAJVtXw6bjvZzcpWc93m2ZfCOyQGHnRaHp-a/s1600/not+real+pee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7PTxkG9k5vcVhZj0fafvngYcHBOBskOUATL17y3WTVKAVu_N7Qlv15vOyWkENSNYLYJwzr_qdBMm89ufUFrHy6OJWEpr95wgJK4jQXkUAWAJVtXw6bjvZzcpWc93m2ZfCOyQGHnRaHp-a/s320/not+real+pee.jpg" height="238" width="320" /></a></div>
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So here's how it went: (sorry, we took the photos and we're gonna use them)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSfOOtiPZXXbUw7VIvEvPlI6KaJTJkEiD2Sdj4yaTlvBghF71Km7RC3uF65xmvLx5odEzsdSG18uCQObAWvmUd_jjHN9WF-aUeIK9ptrITIzMKc8LsqheD8PFP6neWbG2ZRxyF8Jy0cFZA/s1600/pulling+out+of+envelope.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSfOOtiPZXXbUw7VIvEvPlI6KaJTJkEiD2Sdj4yaTlvBghF71Km7RC3uF65xmvLx5odEzsdSG18uCQObAWvmUd_jjHN9WF-aUeIK9ptrITIzMKc8LsqheD8PFP6neWbG2ZRxyF8Jy0cFZA/s320/pulling+out+of+envelope.jpg" height="238" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8COzq95bUVive_8ILDspPhVtOe58NVxCFEufP1gFbmwFAUV_zTen1v2Oa43C2iEPJlCR2qxYo0x08rh7MfB8TZyQXUGkyF64ZccxYh407zjh4wuig7kuX10USycLyJUCcqoEqTvYTBPgy/s1600/unfolding.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8COzq95bUVive_8ILDspPhVtOe58NVxCFEufP1gFbmwFAUV_zTen1v2Oa43C2iEPJlCR2qxYo0x08rh7MfB8TZyQXUGkyF64ZccxYh407zjh4wuig7kuX10USycLyJUCcqoEqTvYTBPgy/s320/unfolding.jpg" height="238" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYgap5Q3R8HZek26jxGnUV_F1E3Awn09q0njtY2iWZpvCNxgl2zIalAXj6dWtPWHdm8ty2E2Q3R2BbJb5RY50oqdr9Xi1VIhRdy8AhsDVI6XmfThOExg2FabjdBrMINdyXDcn_ac9dMDX-/s1600/open+full.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYgap5Q3R8HZek26jxGnUV_F1E3Awn09q0njtY2iWZpvCNxgl2zIalAXj6dWtPWHdm8ty2E2Q3R2BbJb5RY50oqdr9Xi1VIhRdy8AhsDVI6XmfThOExg2FabjdBrMINdyXDcn_ac9dMDX-/s320/open+full.jpg" height="238" width="320" /></a></div>
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Grossed out? But still think it's a cut through the clutter and bolster the branding direct mail effort? Well our client got a response rate of 10% on this. Pee = the sweet smell of success. (Keep in mind, a typical direct mail effort yields a 2-4% response rate.)</div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com1tag:blogger.com,1999:blog-2099474703640227449.post-34018196337921044752014-05-30T06:50:00.003-07:002014-12-02T13:29:55.423-08:00The competition<br />
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We're not exactly sure how it happened, but somehow, about a year ago, we started getting a joke a day in our corporate in-box. This being not the worst thing in the world, we never opted out. Sometimes we share the jokes with friends or with the kids, sometimes they're downright stupid and we're sorry we wasted any time reading them. Today, for the first time ever, we're sharing the joke here:</div>
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The shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read BEST DEALS. He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading LOWEST PRICES. The shopkeeper was panicked, until he got an idea. He put the biggest sign of all over his own shop-it read... 'Main entrance.' </div>
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The moral of the story: you can't control the competitive environment, but you can control how you stand out in it. And sometimes, when you're really on your game, you can do so with intelligence and wit.</div>
norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-39508910289415698812014-04-10T06:57:00.000-07:002014-04-20T04:51:55.080-07:00Raincoat case studyOver on our case studies blog, we just posted a fresh one!<br />
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<a href="http://woodstockorganicconceptscasestudies.blogspot.com/2014/04/fashion-forward-raincoats-case-study.html" target="_blank">Check it out here!</a>norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-86957514150922508122014-02-16T10:14:00.000-08:002014-02-16T10:14:21.394-08:00Olympic soda holder!<div class="separator" style="clear: both; text-align: center;">
Our pal Harley reminded us the other day of an Olympic promotion we'd proposed to our then client Coca-Cola in which they would sell commemorative Olympic ring colored 5 pack holders and donate their savings (times 5) to the U.S. Olympic teams. Nifty little idea, but Coke didn't bite. Not sure we remember why. Anyone else wanna run with this?</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUwaLYpSr3DFu-vYnwsEVU33jeOkVvCW2z3AClh4JrhcZN6Qf7QrCGnA1Dee4k-EIivIurKemEZgFh87I18OVPjOyiAGIUFMJMtKgJ6yH__p0oZYkXDE3KbXm9n-dsu64f_bYaqinWM_Gf/s1600/commemorative+5+pack+holster.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUwaLYpSr3DFu-vYnwsEVU33jeOkVvCW2z3AClh4JrhcZN6Qf7QrCGnA1Dee4k-EIivIurKemEZgFh87I18OVPjOyiAGIUFMJMtKgJ6yH__p0oZYkXDE3KbXm9n-dsu64f_bYaqinWM_Gf/s1600/commemorative+5+pack+holster.jpg" height="320" width="320" /></a></div>
<br /><br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-47556762027467844432014-02-16T05:18:00.002-08:002014-02-16T05:20:36.800-08:00Updated web design workWell, as soon as we start creating a new web design for JTD Productions, somehow, like sharks on the scent of blood a hundred miles away, two other web design jobs pop up. Here below is a selection of websites we've designed over the years here at WOC.<br />
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The Gipsy Kings site got bumped when they signed on with a new label, but a shadow version of our design can still be seen.<br />
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Also, please note that we work with a lot of different developers who do the coding and whatnot, our services are strictly design and functionality, how the site will look and how it will work. We sub-contract the geniuses who actually make our dreams come true.<br />
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• <a href="http://gipsykings.localgalaxy.com/" target="_blank">The Gipsy Kings website</a></div>
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• <a href="http://www.radiounleashed.com/" target="_blank">radioUnleased website</a></div>
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• <a href="http://www.casoundinc.com/" target="_blank">CA Sound Inc website</a></div>
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• <a href="http://greennatureprints.com/" target="_blank">Green Nature Prints website</a></div>
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• <a href="http://woodstockorganicconcepts.com/" target="_blank">Our company website</a></div>
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• <a href="http://www.funism.com/" target="_blank">Fearless leader's website</a></div>
norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com1tag:blogger.com,1999:blog-2099474703640227449.post-72677368383196844842014-02-12T12:05:00.004-08:002014-02-12T12:07:40.644-08:00Logo smorgasbord<div class="separator" style="clear: both; text-align: center;">
Well, the phone has actually been ringing a lot lately, everyone looking for a fun logo, leading us to get off of our winter butts and update our little logo smorgasbord file. Some new, some old, all of them right on strategy. Need one for your company? Call ours.</div>
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(and don't forget to read our little rant below on logos vs. branding!)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4-IRVDeownawB2ZiAkCsBikRx1Xcq57DYFce7SYNnrCdSWlVpdzCymzWc5UPD4-70SjPzwauX8aFUcEPQ4_SUU932WZdvpVeBYt-HFNFEhEIr7Kgbkb7p7wNmYgsM5KisaP28cKJ8bp-/s1600/new+logo+smorg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4-IRVDeownawB2ZiAkCsBikRx1Xcq57DYFce7SYNnrCdSWlVpdzCymzWc5UPD4-70SjPzwauX8aFUcEPQ4_SUU932WZdvpVeBYt-HFNFEhEIr7Kgbkb7p7wNmYgsM5KisaP28cKJ8bp-/s1600/new+logo+smorg.jpg" height="640" width="369" /></a></div>
<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-45372115621808177542013-12-08T12:11:00.000-08:002015-02-12T06:43:10.751-08:00Branding is not a logo.More and more people are talking about "branding" these days and it's becoming increasingly apparent that what they're really talking about is a logo. Nothing more. It seems that, for many people, the idea of branding is kinda, well, superficial.<br />
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As long-time practitioners of what we used to call "positioning", this misperception irks us. Oh sure, maybe we shouldn't take it so personally, but we do. Which leads us to frequently say (or at least think) "harrumph!" and also leads us to frequently direct people to our most excellent and still-fun company white paper on branding. As we're doing right now: <a href="http://woodstockorganicconcepts.blogspot.com/2012/10/what-is-branding-work-in-progress.html" target="_blank">click here to read it.</a><br />
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But we've already written that paper. This one's on a different topic altogether: expressing the brand <b><i>through</i></b> the logo.<br />
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<b>THE LOGO AS AN <i>EXPRESSION</i> OF THE BRAND</b><br />
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Oh, we love logos as expressions of a company's brand essence. Some of them are kinda literal in expressing it: think of the puma (symbol of speed and strength) for sportswear company Puma or the running greyhound (symbol of speed) for bus company Greyhound; others are a little more symbolically rich like the apple (symbol of knowledge ever since the garden of Eden) for computer company Apple. Others don't really reflect the brand essence but rather, the brand's name: the red target for big chain store Target, the red cross for the Red Cross, the aforementioned greyhound and the big yellow shell for the oil company named . . . anyone? Bueller? Still others really don't seem to relate to the brand name or the brand essence very much at all: the Nike swoosh, the Mercedes-Benz three pointed star and, say, the bat inside of a circle for Bacardi.<br />
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For us here at Woodstock Organic Concepts, however, the logos we like best actually have a meaningful connection to their brand's deliverables, if not the exact brand essence. Take a look through this random sampling of logos below and name the company they represent and what that company does.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJelHhKu1_FZw_tuaiXuN8NvGTTkjI65laMLzXuQ0kZPtDqgllQ_jCLaRoRDQcNIwnObn2ZQJfUgg2IMvXuUVJPLPzet6RpvDT88j-m6a9FV0UqMSmc98UraGdUHF7VszoPhW1W_4Z1P0x/s1600/great+logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJelHhKu1_FZw_tuaiXuN8NvGTTkjI65laMLzXuQ0kZPtDqgllQ_jCLaRoRDQcNIwnObn2ZQJfUgg2IMvXuUVJPLPzet6RpvDT88j-m6a9FV0UqMSmc98UraGdUHF7VszoPhW1W_4Z1P0x/s400/great+logos.jpg" height="400" width="378" /></a></div>
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Really, apart from that shell and the DHL logo, they all relate pretty closely to the goods or services they stand for.<br />
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So. So much for the classics made by other people. Some of them big famous hotshots. (We love that Westinghouse logo by Paul Rand and others, including Charles Eames.) What about the Woodstock Organic Concepts classics?<br />
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Well, there are some, and you're about to see them. Mostly, we do logos as part of an overall branding job, but sometimes we get a gig where the client understands their brand, already has a brand identity and simply wants a logo to express it. So, without further ado, here are are a few of our favorite logos from over the years and a short explanatory text (we'll try to keep it short, really we will) connecting the logo to the brand idea. Enjoy.<br />
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<b>THE WOODSTOCK PUBLIC LIBRARY</b><br />
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The Woodstock Public Library was a great gig, we helped them identify what they should stand for: access. The client wanted an iconic logo to express that thought and we gave them this:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYQkpOeGV8w9j3Ab6-ayGohinp09pnvcS0sQ9mQr34jUlHv9828dAuxFRmj7xKJYLO_iWx4eiz5x73DA5YZiXoiSlNyiHZKJveHA3dOPm4p6k6s0ZNyw8jUd3TfL9cWOTzo_Hx1oPa6P1J/s1600/big+master+library+logo+NO+LINE+medium.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYQkpOeGV8w9j3Ab6-ayGohinp09pnvcS0sQ9mQr34jUlHv9828dAuxFRmj7xKJYLO_iWx4eiz5x73DA5YZiXoiSlNyiHZKJveHA3dOPm4p6k6s0ZNyw8jUd3TfL9cWOTzo_Hx1oPa6P1J/s320/big+master+library+logo+NO+LINE+medium.jpg" height="320" width="243" /></a></div>
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Here's the logo with the tag line:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7N-HvhxiMTKcmS5ctkRx6cIA6SZm4EvbfKubQIV8zY3uLhgwFVlJlocm6oiyxxz-O3Q1aTnWh1l5s2yC4G8oLkUxXrGFzBa12riXUbPU0kTMAkFo1DhIGotkyCXe_snzJj1oJRyMpncfV/s1600/big+master+library+logoMEDIUM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7N-HvhxiMTKcmS5ctkRx6cIA6SZm4EvbfKubQIV8zY3uLhgwFVlJlocm6oiyxxz-O3Q1aTnWh1l5s2yC4G8oLkUxXrGFzBa12riXUbPU0kTMAkFo1DhIGotkyCXe_snzJj1oJRyMpncfV/s320/big+master+library+logoMEDIUM.jpg" height="320" width="217" /></a></div>
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For the entire library branding case study, including a lot on logo development, <a href="http://woodstockorganicconceptscasestudies.blogspot.com/2013/12/woodstock-public-library-branding.html" target="_blank">click here</a>.</div>
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<b>ENERGY TRANSFORMATION GROUP</b></div>
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Another of our favorite logos is for a company that helps buildings to become more green. We visually showed the transformation from dirty to clean by using color stripes that ran from black to white and muddy to pastel. Again, it's fairly iconic and ownable.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggeI8AutHEoXJznO5uHtKk6lLry9n-ijWsW2gjynk8d2gcq45HdgxjzVPbojmpdxN5jb6g8FAY6DbvHNNucx5B6bux_3DBrwBR-QGa7K13asQUCRfkVwrtunEazsD1vcDwrmJ2SfcX7IpF/s1600/big+little+e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggeI8AutHEoXJznO5uHtKk6lLry9n-ijWsW2gjynk8d2gcq45HdgxjzVPbojmpdxN5jb6g8FAY6DbvHNNucx5B6bux_3DBrwBR-QGa7K13asQUCRfkVwrtunEazsD1vcDwrmJ2SfcX7IpF/s320/big+little+e.jpg" height="283" width="320" /></a></div>
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<b>PINKO RECORDS/THE JILL AND JULIA SHOW</b></div>
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Next up is a logo we did for singer/songwriter and all-around amazingly creative super star Jill Sobule. She wanted to start a record company where the profits would be in the hands of the artists, not the management. Naturally, we called her a communist, which nicely reinforced one of her ideas for the label's name: Pinko records. Naturally, we thought of the Chinese flag, with one big star and a red background. In this case, we made the star out of a vinyl record, had an actual flag made up, ran it up the hill on a windy day and shot a photo of it. Bam! Instant logo. Jill has the flag now and trots it out for various events.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhab_66q1wle5hCFIXs6kUdKreb2zeUcXtTznwxCmw4V1W7xhTr9kb2X_qdhdknlOw4Qi9Youxqpu-Na8dAd6TzngKabNO760-fNoRlK72Ip5VT2fLmrSD2n4qi6vuqvak5plZ3Zrbgnenl/s1600/master+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhab_66q1wle5hCFIXs6kUdKreb2zeUcXtTznwxCmw4V1W7xhTr9kb2X_qdhdknlOw4Qi9Youxqpu-Na8dAd6TzngKabNO760-fNoRlK72Ip5VT2fLmrSD2n4qi6vuqvak5plZ3Zrbgnenl/s320/master+logo.jpg" height="304" width="320" /></a></div>
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Jill also needed a logo for her traveling show with SNL alum Julia Sweeney, a mini case study of that logo can be read <a href="http://woodstockorganicconcepts.blogspot.com/2013/11/she-sings-she-tells-stories.html" target="_blank">here</a>, and the finished product is here below:<a href="http://www.blogger.com/"></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-DgeYrv9krjA7X_pYUokPRJh5MyOWzCR7PKFbVd0t4dKLkiq_bvB2szt4TM7CeI9qJYR__cQgGJ1H25p4oRhI-jPo4mIv8UjIpwZGYIW6RwwFkCY7Wyq4LzHC5YeuILrrPPYYOggqOATg/s1600/lower+and+upper.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-DgeYrv9krjA7X_pYUokPRJh5MyOWzCR7PKFbVd0t4dKLkiq_bvB2szt4TM7CeI9qJYR__cQgGJ1H25p4oRhI-jPo4mIv8UjIpwZGYIW6RwwFkCY7Wyq4LzHC5YeuILrrPPYYOggqOATg/s400/lower+and+upper.jpg" height="400" width="301" /></a></div>
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<b>VINTAGE VACUUM AUDIO</b></div>
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The logo below was done for a company that restores old tube amplifiers, stereo components. They specialize in MacIntosh amplifiers. We were messing around with the sound waves of oscilloscopes (a tool of his trade) and realized that the waves, if looked at just right made the letters of the company name, VVA, as well as representing the science behind the scene of the company's work.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivh-v9ORF5ond2U83uxid2MTzjaZI6SCQ5aqsdNuvZdIsrzfrrar3KMZziumTkgG_QaTAw_qsvipifZ_-WsLcsgzV65C4haZ_tnTCcbeZtA0QEc0stN7j6RExABBIKnsCqXOjkzQtuN54K/s1600/sine+22.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivh-v9ORF5ond2U83uxid2MTzjaZI6SCQ5aqsdNuvZdIsrzfrrar3KMZziumTkgG_QaTAw_qsvipifZ_-WsLcsgzV65C4haZ_tnTCcbeZtA0QEc0stN7j6RExABBIKnsCqXOjkzQtuN54K/s400/sine+22.jpg" height="107" width="400" /></a></div>
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<b>SUNFROST FARMS</b></div>
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An oldie, but a goodie, was this logo we did for our local farm stand, Sunfrost Farms. Our thought was so simple: update the classic fruit carton label. Below is our logo and tag line as well as a few mock-ups of business card backs.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-5gTqf1Y10G5OBWO50lH7Q8u8hLq2VczI5DgYFk5TA-LcJuigfUk3w7P5dO-HoAdh5TjeC8nfKsGC2oC3QFVu8A9PzAXXZAT0VyF2E4V9XnT6sI-k5Yw4CkjtcZGnbTPv-ELAvFUje3tG/s1600/sunfrost+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-5gTqf1Y10G5OBWO50lH7Q8u8hLq2VczI5DgYFk5TA-LcJuigfUk3w7P5dO-HoAdh5TjeC8nfKsGC2oC3QFVu8A9PzAXXZAT0VyF2E4V9XnT6sI-k5Yw4CkjtcZGnbTPv-ELAvFUje3tG/s640/sunfrost+logo.jpg" height="640" width="363" /></a></div>
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<b>RADIO UNLEASHED</b></div>
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One of our very favorite branding case-studies is for a nationally syndicated radio program, radioUnleashed. (<a href="http://woodstockorganicconceptscasestudies.blogspot.com/2011/06/branding-with-teeth.html" target="_blank">read it here.</a>) The logo that came out of the brand exploratory continues to delight and the tag line ain't half bad either.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpqI6KSoIHZ8K6XqxVSpBMXZ6lgcXzPns7ruFvltp85Fq1ETb7XjMoL_MuYL94XMmwHlayPXhSKD1caUEmj2sDYZ_BbU6ScYZvAZ9C18I1_QWf3MD6KmERCC0wCNnpkW9QcyrXN5fAVec5/s1600/rU+logo+1400sq.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpqI6KSoIHZ8K6XqxVSpBMXZ6lgcXzPns7ruFvltp85Fq1ETb7XjMoL_MuYL94XMmwHlayPXhSKD1caUEmj2sDYZ_BbU6ScYZvAZ9C18I1_QWf3MD6KmERCC0wCNnpkW9QcyrXN5fAVec5/s320/rU+logo+1400sq.jpg" height="320" width="320" /></a></div>
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<b>OTHERS</b></div>
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<span style="text-align: left;">Another hand-drawn logo for another music business, a small record label in NYC that was putting out funky and fun music:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8YPUG6f3xhRNLaaRr7lxECAKywUKaLcR78SJ_TKEtbAF4HwIR9KkaTYB9VVfdqA8wufUHNY0RjguoKAyrsCQ8-0Ng4vP-AqxmE48BX0FGthw1qSggb3zOykzroHrWgtpG_yrbmivZLXxH/s1600/i+12+r.tif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8YPUG6f3xhRNLaaRr7lxECAKywUKaLcR78SJ_TKEtbAF4HwIR9KkaTYB9VVfdqA8wufUHNY0RjguoKAyrsCQ8-0Ng4vP-AqxmE48BX0FGthw1qSggb3zOykzroHrWgtpG_yrbmivZLXxH/s320/i+12+r.tif" height="166" width="320" /></a></div>
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For the 1/2 a percent for AIDS charity meme:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthsILDrOX2zSIhZiKejfE5kOoNavPTrczCI_RWsOi03UP2AO_kVxUMuPV1IPSNH8M3pTi7ug7CZ9pKviaBUmKzjQu2kBY8GBHiuVbvKrMsMINpq5-jHad9rbvjfRHA-u5BsvGMC6OJhyC/s1600/half+percent+sil.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthsILDrOX2zSIhZiKejfE5kOoNavPTrczCI_RWsOi03UP2AO_kVxUMuPV1IPSNH8M3pTi7ug7CZ9pKviaBUmKzjQu2kBY8GBHiuVbvKrMsMINpq5-jHad9rbvjfRHA-u5BsvGMC6OJhyC/s320/half+percent+sil.jpg" height="320" width="187" /></a></div>
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For our friend the reflexologist, kinda explaining the concept of what she does. (We love the fingerprint in the shape of a brain.)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk98qOJRBt0rtxG7F6oUmetKqoHrU5_jn9I9aaP2UpkN9lIumyt3hxR8whRhSE-aVqmSE8mhl9KM0Q70PoQDfkPcaiVoS3ZiYOVokQYYbjMz9ii4rWTsVI0mLwnhbH_GJOWpe90tdmh256/s1600/intelligent+touch72.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk98qOJRBt0rtxG7F6oUmetKqoHrU5_jn9I9aaP2UpkN9lIumyt3hxR8whRhSE-aVqmSE8mhl9KM0Q70PoQDfkPcaiVoS3ZiYOVokQYYbjMz9ii4rWTsVI0mLwnhbH_GJOWpe90tdmh256/s320/intelligent+touch72.jpg" height="320" width="262" /></a></div>
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For a now defunct organization that helped kids by helping them make movies and short films. You can also see a fine example of our original concept: the "dynamic tag line":</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5lJxVh0rekgNMTPRkFunDm-gI9H3yGWdKbq3yE1SL_PMiuQE6jtQV3pNACEmtdYJ6XLeIpUUf2-RTQlPZArxQ4z0rgp2jlmR4wnfkvnaxvPPovMQ-KFaRAxk68VdYHhlFkjbGFIrE69wr/s1600/dynamic+indie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5lJxVh0rekgNMTPRkFunDm-gI9H3yGWdKbq3yE1SL_PMiuQE6jtQV3pNACEmtdYJ6XLeIpUUf2-RTQlPZArxQ4z0rgp2jlmR4wnfkvnaxvPPovMQ-KFaRAxk68VdYHhlFkjbGFIrE69wr/s320/dynamic+indie.jpg" height="320" width="301" /></a></div>
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Patches for the Farber Brothers' sailboat for hire, Ophira. They already had the Farber brothers emblem.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAJpugMAW36d5jatwKdYEl7mNBY7wphXOJRDNklN7tYULvnkKD5Mr67f3foKm7h-GwfAq9Ju9zRm70UVIKYMbwbHWkg4ResUjgAnl2MTbQhNDLZ2mBBsRx76QYl-r8kT03nrFdqenLsxj/s1600/ophira+card2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAJpugMAW36d5jatwKdYEl7mNBY7wphXOJRDNklN7tYULvnkKD5Mr67f3foKm7h-GwfAq9Ju9zRm70UVIKYMbwbHWkg4ResUjgAnl2MTbQhNDLZ2mBBsRx76QYl-r8kT03nrFdqenLsxj/s320/ophira+card2.jpg" height="320" width="280" /></a></div>
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For the green candidate who was not seen as the green candidate: (<a href="http://woodstockorganicconcepts.blogspot.com/2009/11/political-advertising-success-story.html" target="_blank">read the case study here</a>.)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkeSYNdSVxkOE4AQW_V1w_BwPHBNzUhhLyMzoWiOfpfRRt3euq7-jYupwFqz5zN38XbHGKdQxTb17dS5Cs_SWTfu_zoTspkxl-lcQjbo5kx7VYUCcg-VT7X6gqjeFnp7xwBZY1_32Kyrhh/s1600/keep+jeff+daisies+72.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkeSYNdSVxkOE4AQW_V1w_BwPHBNzUhhLyMzoWiOfpfRRt3euq7-jYupwFqz5zN38XbHGKdQxTb17dS5Cs_SWTfu_zoTspkxl-lcQjbo5kx7VYUCcg-VT7X6gqjeFnp7xwBZY1_32Kyrhh/s400/keep+jeff+daisies+72.jpg" height="61" width="400" /></a></div>
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For two organizations that help those exposed to toxic dust during the 9/11 clean up:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQcIZduZsMnIkif53Mg3UCGCQ48I5DtKpZZqDY4fzCIbSsiaS_GpPk23NCQ_gdD-iv4dkh-njdZ0W1RA0x2OXQGTinHHssAbmMmY_GwMgxsH3CxlRfo9x548VpF_N5M_adChybKF2lStA/s1600/Untitled-1log.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwQcIZduZsMnIkif53Mg3UCGCQ48I5DtKpZZqDY4fzCIbSsiaS_GpPk23NCQ_gdD-iv4dkh-njdZ0W1RA0x2OXQGTinHHssAbmMmY_GwMgxsH3CxlRfo9x548VpF_N5M_adChybKF2lStA/s400/Untitled-1log.jpg" height="400" width="238" /></a></div>
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For Samuel's, the best coffee in Rhinebeck, this little 'king of coffee' logo was designed to be used in conjunction with the pre-existing Samuel's logo (which we always wanted to update):</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDiGZNog9ivrOsuyRag5lHKybKbW9DsBJ7smHRqrU_aKnbuz8Y8T0Cw3NIqEZmrNwa1wQLBxsic_dKVyAfnkvAZbjJbjBDZSJxUTZW8Itj4ZECgEYD2uGt0cRTp4iMBYBgNwDTOWTubIy/s1600/best+offee2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDiGZNog9ivrOsuyRag5lHKybKbW9DsBJ7smHRqrU_aKnbuz8Y8T0Cw3NIqEZmrNwa1wQLBxsic_dKVyAfnkvAZbjJbjBDZSJxUTZW8Itj4ZECgEYD2uGt0cRTp4iMBYBgNwDTOWTubIy/s320/best+offee2.jpg" height="320" width="235" /></a></div>
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And finally, for our own little fun company, we use a fresh logo whenever we come up with one, but that little light bulb is really our fave for expressing our brand personality: fun, creative, unusual. Just what you want in an ad agency.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcZSM95IQx2UmgnsNBZMor1Wi4B10xykG-EYyUB12k0lNO6OQRpTcQSwd-KHaKD_OL0xNGx6y4zvV-6igDBvtJ3ywPMtP29dSc0R-yS7bR0rUC5yDmUi7Pyo7IGqcn_c78LIYPymifk61/s1600/woc+5+logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcZSM95IQx2UmgnsNBZMor1Wi4B10xykG-EYyUB12k0lNO6OQRpTcQSwd-KHaKD_OL0xNGx6y4zvV-6igDBvtJ3ywPMtP29dSc0R-yS7bR0rUC5yDmUi7Pyo7IGqcn_c78LIYPymifk61/s1600/woc+5+logos.jpg" height="640" width="209" /></a></div>
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There you go. A little logo round up showing hopefully, how logos can really be a strong way to express a brand essence and brand personality. Logos are important tool in the big branding tool box. But they're certainly not the only tool. So please, from now on, remember: branding is <u>not</u> a logo . . . but a logo should definitely be branding.</div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-15621836236662316352013-11-14T07:02:00.002-08:002013-11-14T07:02:47.240-08:00She sings, she tells stories<br />
Our friend Jill Sobule does a show with her friend Julia Sweeney and they wanted a little logo for the show. "Maybe, you know, kind of a Sonny and Cher kinda thing to hang behind us on stage. Or like Flip Wilson, from the 70's." "Sounds fun", we thought. And it was. Here below is a smattering of what we came up with and some commentary to boot:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeJ1t2MrNM2Xev-v9LJ2o5KPc0XbpyyEu7Lgyv02KqeYzEI6SIcCmptquctauPpVGZwFGxVsXJIFSV9mHDe0u709xr1Fi50ym-hG-QhgLow5t6xgMq12rqXLhIluKWo9mOnDIMazTQgXti/s1600/Screen+Shot+2013-01-30+at+11.16.30+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeJ1t2MrNM2Xev-v9LJ2o5KPc0XbpyyEu7Lgyv02KqeYzEI6SIcCmptquctauPpVGZwFGxVsXJIFSV9mHDe0u709xr1Fi50ym-hG-QhgLow5t6xgMq12rqXLhIluKWo9mOnDIMazTQgXti/s400/Screen+Shot+2013-01-30+at+11.16.30+AM.png" width="400" /></a></div>
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This is more or less where we started, with a direct knock off of the old <a href="https://www.google.com/search?q=flip+wilson+show+logo&client=safari&rls=en&tbm=isch&tbo=u&source=univ&sa=X&ei=etyEUqjvLdbe4AOlrID4BQ&ved=0CCwQsAQ&biw=1281&bih=950" target="_blank">Flip Wilson show logo</a> from the 1970's.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7HtJzQVkZOTQW2jZuQ95U2bLHjg3bC6ti4IJLdss_aaNFtKc0IeXJeqBOCYAIOMBi7p229BuCULIMFlfuikt5uNakKlxwZJLSwmEjTBKwtUVqr7KHPbWdBaw89PJKUj-wX-9mExP4oBoU/s1600/Screen+Shot+2013-02-02+at+7.44.23+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7HtJzQVkZOTQW2jZuQ95U2bLHjg3bC6ti4IJLdss_aaNFtKc0IeXJeqBOCYAIOMBi7p229BuCULIMFlfuikt5uNakKlxwZJLSwmEjTBKwtUVqr7KHPbWdBaw89PJKUj-wX-9mExP4oBoU/s400/Screen+Shot+2013-02-02+at+7.44.23+AM.png" width="400" /></a></div>
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Then we combined it with pics of the beautiful duo:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg8Lvx9dLCnmWa-9Z4IsheOVt3d65tvCL2jTurWU3iRztbXhu-aSa7O3G1QXnhkUangnHcGB_tCD2sURfCTRIZNGfxGMu9s-nRfJyOoM-nhpn8Q24iKXr961NtLfI8irOgPNdfHZaDhw2W/s1600/Screen+Shot+2013-02-02+at+7.45.25+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg8Lvx9dLCnmWa-9Z4IsheOVt3d65tvCL2jTurWU3iRztbXhu-aSa7O3G1QXnhkUangnHcGB_tCD2sURfCTRIZNGfxGMu9s-nRfJyOoM-nhpn8Q24iKXr961NtLfI8irOgPNdfHZaDhw2W/s400/Screen+Shot+2013-02-02+at+7.45.25+AM.png" width="270" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5zghNdUH3tm76M290-JGs44FWuSfH5DtrhvF9hRGrFujYAAbBCsagoXHzNq7V-mGIhtVW3IGhxCDY36EIXvjIdWjSBE1vLvbyok9RpPz7x_toWiplXydr6SV3Mwx4wuVdV8__ewUteCpX/s1600/Screen+Shot+2013-06-20+at+7.56.21+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5zghNdUH3tm76M290-JGs44FWuSfH5DtrhvF9hRGrFujYAAbBCsagoXHzNq7V-mGIhtVW3IGhxCDY36EIXvjIdWjSBE1vLvbyok9RpPz7x_toWiplXydr6SV3Mwx4wuVdV8__ewUteCpX/s640/Screen+Shot+2013-06-20+at+7.56.21+AM.png" width="336" /></a></div>
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Then we explored the Sonny & Cher show logo arena:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmv9EnKF8PbAgFjpP47WE4q2-H0BhDI1zsPvAnYjCUezjzLctJhZKXf13K6cbkIVuPVeQfRt1uxXGi_LJrrCSxqxSD6e3RuzAW_LyCBoz-fXNF5M4DjmwAtLeL32KVZWN8i8awql4vWduG/s1600/Screen+Shot+2013-02-02+at+7.22.06+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmv9EnKF8PbAgFjpP47WE4q2-H0BhDI1zsPvAnYjCUezjzLctJhZKXf13K6cbkIVuPVeQfRt1uxXGi_LJrrCSxqxSD6e3RuzAW_LyCBoz-fXNF5M4DjmwAtLeL32KVZWN8i8awql4vWduG/s400/Screen+Shot+2013-02-02+at+7.22.06+AM.png" width="292" /></a></div>
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Not sure why, but then we dressed them up as Playboy bunnies. It seemed kind of ironic to present such strong women in that way, and irony is the soul of wit and their show is incredibly witty. So....</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_c3z5qtv1ZL-1YZ85h-Rdapmvo3oRls7p7aZnJqQ8PG4Xou2xDTIvJsx3U1vD4Ik2qI-04eaGCyyBTyny7TUUAN37KUoDSqRf5IiHsRQl-1DLkRf9YC_PAY-2zXgSi7dAEyzX05hLwAY5/s1600/j+j+pboy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_c3z5qtv1ZL-1YZ85h-Rdapmvo3oRls7p7aZnJqQ8PG4Xou2xDTIvJsx3U1vD4Ik2qI-04eaGCyyBTyny7TUUAN37KUoDSqRf5IiHsRQl-1DLkRf9YC_PAY-2zXgSi7dAEyzX05hLwAY5/s400/j+j+pboy.jpg" width="273" /></a></div>
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Well, none of this work was striking just the right nerve with the duo, so we went a little further out, just to see what was out there. </div>
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I don't think there was any concept whatsoever to this one with the hooves:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCnEgo0pIj5u1A4C_puDXfp_FDKtYEjrHchiH3GCPUCGXBcXmByJNxTHLyPdTdURH8uGMcEvu50H8wQFs9asO4Rpc6bp5Hu6FY8U5dkPHak27JkF-DeZ7FN4ASOI8JYdrv5ssmdhgEki9p/s1600/Screen+Shot+2013-01-20+at+3.45.59+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCnEgo0pIj5u1A4C_puDXfp_FDKtYEjrHchiH3GCPUCGXBcXmByJNxTHLyPdTdURH8uGMcEvu50H8wQFs9asO4Rpc6bp5Hu6FY8U5dkPHak27JkF-DeZ7FN4ASOI8JYdrv5ssmdhgEki9p/s400/Screen+Shot+2013-01-20+at+3.45.59+PM.png" width="400" /></a></div>
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We love nougat. (whatever it is)</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9E2K_3g2M0aarGaC0PrgRyzHFBTHMTXmDWUBsCEiHV-l8XNjuxBWprT88fyxA9jPbFa_NTo5an-qCA4zIT4KlB7x5QdMmWtGkakQvfhs7Znu93qzT1s38RbAsYnH9NFW1xVIF93mTm0EH/s1600/Screen+Shot+2013-01-20+at+5.37.35+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9E2K_3g2M0aarGaC0PrgRyzHFBTHMTXmDWUBsCEiHV-l8XNjuxBWprT88fyxA9jPbFa_NTo5an-qCA4zIT4KlB7x5QdMmWtGkakQvfhs7Znu93qzT1s38RbAsYnH9NFW1xVIF93mTm0EH/s400/Screen+Shot+2013-01-20+at+5.37.35+PM.png" width="400" /></a></div>
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Getting all Mel Brooks on it:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjurhF3dDQaffreVWMXf90p0-mjRljlNfWmWtC-PiM3XgQJR0h8sMhhVESYyijx41gt8BqbshAc3x6w7kF6km7-YncBKR0MdD2glUzKoiuCl9CbsOpkwX13shQOJGGmFQHKFcRm0U3To7EZ/s1600/Screen+Shot+2013-01-20+at+6.15.53+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="327" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjurhF3dDQaffreVWMXf90p0-mjRljlNfWmWtC-PiM3XgQJR0h8sMhhVESYyijx41gt8BqbshAc3x6w7kF6km7-YncBKR0MdD2glUzKoiuCl9CbsOpkwX13shQOJGGmFQHKFcRm0U3To7EZ/s400/Screen+Shot+2013-01-20+at+6.15.53+PM.png" width="400" /></a></div>
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Going creepy:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYELxMU-RrRo95cIYsM8kRbi5Y7X-Un-e4nfewoIR7zznRgaTUsm-1jfdehhdM-MHvbw3DXIDKYy0OkGYwpkbKWBNag4x398KMjAbOgxHsIxi3s-aGkKro2NJQiS9f3xPV2f_itcap_QC/s1600/stranger+danger.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYELxMU-RrRo95cIYsM8kRbi5Y7X-Un-e4nfewoIR7zznRgaTUsm-1jfdehhdM-MHvbw3DXIDKYy0OkGYwpkbKWBNag4x398KMjAbOgxHsIxi3s-aGkKro2NJQiS9f3xPV2f_itcap_QC/s400/stranger+danger.jpg" width="400" /></a></div>
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None of this found a buyer, so eventually, we decided to try something a little simpler. The letter 'j'. Twice. Looks nice with regular dots over it or with little faces. (as shown here) Jill kinda liked it, Julia had an idea:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglI4Ju5sc36hmb_KZypYhGnh6IkbJnZqbXJmXofmS37XD1KNgZBwGjWNFWMAUnaUBfqowEluuL5GOIfp035zR0lMcNiDy3f9LM2KwVx6nWRsh-YDfBUrNKkW5X5emmgRnBlN3DOcsDbNom/s1600/kkkkk.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglI4Ju5sc36hmb_KZypYhGnh6IkbJnZqbXJmXofmS37XD1KNgZBwGjWNFWMAUnaUBfqowEluuL5GOIfp035zR0lMcNiDy3f9LM2KwVx6nWRsh-YDfBUrNKkW5X5emmgRnBlN3DOcsDbNom/s400/kkkkk.png" width="270" /></a></div>
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What if we made one 'j' thin and one 'j' thicker. Just like the two of them. Perfect.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwNjpiYReX1IppD-Ajrrljp7gHb13eJQP9ECifPMT3diAlYc2C-Wi15W2r2YFeA7WRCNJYSEq0-t2RC3nGHCtaasKTivkfIzPH1Y0LfHF-a1rZ6ZdiYp5riKE_MSu5AjwX8fbfFT76v5tP/s1600/lower+and+upper.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwNjpiYReX1IppD-Ajrrljp7gHb13eJQP9ECifPMT3diAlYc2C-Wi15W2r2YFeA7WRCNJYSEq0-t2RC3nGHCtaasKTivkfIzPH1Y0LfHF-a1rZ6ZdiYp5riKE_MSu5AjwX8fbfFT76v5tP/s400/lower+and+upper.jpg" width="301" /></a></div>
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And that's how the logo for the jill and Julia show was born.</div>
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norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-48016648046987247922013-11-14T03:56:00.003-08:002013-11-14T03:57:16.231-08:00One room schoolhouse<div class="separator" style="clear: both; text-align: center;">
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Our friend Rebecca is an amazing teacher and all-around great person and so when she needed a logo for her new school, literally in an old one-room schoolhouse, we co-opted that telegraphic shape and pulled out the pencils for a little game we call "fun with type." And it is so fun. But we couldn't have TOOOO much fun, since she needs to present an air of responsibility and respectability along with the whiff of fun. The old-timey chalkboard seemed perfect for the image of this little rural school.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_qUSH8pmkmOLV1oP2rTwIE-bmfY7K_Ro2Tr78d6d-TZk6a5d4RLd-bnH78IivI1sm1jAe5b1_DcY90BDgpZpBeXA141T8vLPt2Eikrmvz1uy6c9uvWtx1ANhVWsI4JBD8jFHm4Yc9soKY/s1600/cohen's+home+school+144.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_qUSH8pmkmOLV1oP2rTwIE-bmfY7K_Ro2Tr78d6d-TZk6a5d4RLd-bnH78IivI1sm1jAe5b1_DcY90BDgpZpBeXA141T8vLPt2Eikrmvz1uy6c9uvWtx1ANhVWsI4JBD8jFHm4Yc9soKY/s400/cohen's+home+school+144.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDeJiGBFwduU8vMfIwjK8r7Kh0t5vFnzzOhXmXoGVuMfLTMLF0q3efizyS6dKaUIx0baho42FEvfO7ghxU6QCt57Rd0Tbbwbk2H6_7VhfEFBK_0TKK4yT7DA8ESUz4PRjk6XhE75gtcwJG/s1600/Screen+Shot+2013-11-14+at+6.45.35+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDeJiGBFwduU8vMfIwjK8r7Kh0t5vFnzzOhXmXoGVuMfLTMLF0q3efizyS6dKaUIx0baho42FEvfO7ghxU6QCt57Rd0Tbbwbk2H6_7VhfEFBK_0TKK4yT7DA8ESUz4PRjk6XhE75gtcwJG/s320/Screen+Shot+2013-11-14+at+6.45.35+AM.png" width="221" /></a></div>
norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0tag:blogger.com,1999:blog-2099474703640227449.post-10557213841661948012013-10-28T06:40:00.000-07:002013-10-28T06:40:04.248-07:00#4 in a series<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7jDXljNyN7ADq4Ef5ItN4aN3CtV55UhUSvPsowCUNoLTwWkKydHgwxfZakehv7XdFkRFmQQ_vdYBRs3Aa_lAaZodEJreMfqYjD1pFPSrCDWA2OBLKZvuVFzduKrBRwjuZthb-PjK9gCyf/s1600/are+you+a+strategic+planner144++final.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7jDXljNyN7ADq4Ef5ItN4aN3CtV55UhUSvPsowCUNoLTwWkKydHgwxfZakehv7XdFkRFmQQ_vdYBRs3Aa_lAaZodEJreMfqYjD1pFPSrCDWA2OBLKZvuVFzduKrBRwjuZthb-PjK9gCyf/s320/are+you+a+strategic+planner144++final.jpg" width="207" /></a></div>
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More for client of the year, O'Hare+Associates.</div>
<br />norm magnussonhttp://www.blogger.com/profile/11024539123074893502noreply@blogger.com0