Tuesday, April 7, 2009
Sunday, April 5, 2009
The whole office here is hard at work on a logo and line for yet another pro bono client of ours and so naturally our thoughts have turned to great headlines and taglines throughout the ages as well as Rosser Reeves' classic formula for tagline success, the USP.
Our thoughts have also turned to this Nike line, written by who knows who and stuck in our heads for who knows how long. It's our first in the new series, "Lines we wish we'd written."