We're not exactly sure how it happened, but somehow, about a year ago, we started getting a joke a day in our corporate in-box. This being not the worst thing in the world, we never opted out. Sometimes we share the jokes with friends or with the kids, sometimes they're downright stupid and we're sorry we wasted any time reading them. Today, for the first time ever, we're sharing the joke here:
The shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read BEST DEALS. He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading LOWEST PRICES. The shopkeeper was panicked, until he got an idea. He put the biggest sign of all over his own shop-it read... 'Main entrance.'
The moral of the story: you can't control the competitive environment, but you can control how you stand out in it. And sometimes, when you're really on your game, you can do so with intelligence and wit.