MarketingProfs.com recently reported on a study from email marketing company GetResponse.com. Here's what they found:
The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.
The top engagement times for email are as follows: in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.
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