Over and over and over again.

That's how much we watched seconds 35 to 45 of this gorgeous video. 

1+1=3 from Petter Prinz on Vimeo.

Lines we wish we'd written. #1 of 100

The whole office here is hard at work on a logo and line for yet another pro bono client of ours and so naturally our thoughts have turned to great headlines and taglines throughout the ages as well as Rosser Reeves' classic formula for tagline success, the USP.  

Our thoughts have also turned to this Nike line, written by who knows who and stuck in our heads for who knows how long.  It's our first in the new series, "Lines we wish we'd written."