Wednesday, July 22, 2009

Brides Magazine

Like lots of national magazines, Brides has a regional edition and our friend Dave somehow got himself an ad for his professional dj services in the northeast run.

As we always do for such things, we looked around at what everybody else was doing to see the similarities. And as we always do, we noticed that almost all of the other music services ads in the last issue of Brides had a number of elements in common: full color bleed, cheesy pictures of dj's or bands or dancing happy party-goers, and boring typefaces. So, as we always do, we set out to make Dave's ad different. In a smart way. Here it is:

This ad is the latest expression of our big campaign idea for JTD: JTD delivers peace of mind. Unlike most other dj services, Dave carries a million dollars insurance, backup systems and backup dj's, so if you hire JTD there's one less thing to worry about on your big day. "JTD. Free your mind, so your ass can follow."

Monday, July 6, 2009

Introducing our newest staff member.

Or at least, the Wisconsin part of her. And the word of the day: synecdoche.

Her name's Nicole Tappa and she's super awesome and a pleasure to work with and has already taught us old dogs a whole bunch of Photoshop tricks. Stop by the shop and make some cheese jokes. She's awfully good natured.