Tuesday, December 7, 2010

Another band logo

We don't usually share work in progress, but everytime F.L. looks at this hand-drawn script logo he says "wow! I love that!" and so we're posting in here, as some sort of talisman that will hopefully get him to zip it.

Monday, December 6, 2010

Oh how we love great copywriting.

Via AdFreak comes this ad for a store in Stockholm:

Thursday, August 5, 2010

Toronto Dominion

The local TD bank was doing a local baseball sponsorship and we got to do this little design.

Wednesday, August 4, 2010

Logo work

The whole office loves the logo assignments when they come in. The winning logo for this client came from the hand of fearless leader, a pencil sketch to be precise. We're all happy with how it turned out, and, of course, more importantly, the client is thrilled. Logos. Bring 'em on.

New work from WOC

The Gipsy Kings site is up! http://www.gipsykings.com/ We had a blast doing their new logo and designing their new website, which was brought to life by tech wiz Tom Peditto of Local Galaxy. We think they really capture the "mysterious and romantic" band brand essence. Poke around and see if you don't agree with us.
As is always the case, the work is only as awesome as the client and in this case, the GK manager Peter Himberger was a dream to work with. Thanks Peter and Tom for helping make this a great project.

Friday, June 18, 2010

Watch it and weep. It's the perfect commercial.

The concept, the writing, the performances: all perfect. A million hits by July, two million by August. That's my prediction. Cost of media buy: $0.

Wednesday, May 26, 2010

New bp logo

We're sickened every day with the enormity of this disaster.

Friday, May 7, 2010


Cul-de-sac means "bottom of the sack". A French toast is "cul sec", which translates literally to "bottom dry" but essentially to "bottoms up" or "down the hatch", and that's my toast to whoever created this super ass kickin' "let's make the minivan cool" video for Toyota.

Friday, April 30, 2010

One from the archives

We're pitching a new B to B client and it got us thinking of all the great B to B work we've been involved with over the years. Here's one that fearless leader wrote a few years ago for insignia real estate. Super fun. See the whole campaign here: http://www.funism.com/ads/insignia.html

Friday, January 29, 2010

Just zig, dammit.

An ongoing theme of this blog (and our little agency) is how we like to design messages that look and feel different from the others in their categories. To do this, of course, we first look around to see exactly how everyone does it just the same as everyone else. We have to define the rules before we can break them. Uncover the zig before we can zag. Via the fab Brand flakes for breakfast blog, this video defines the rules of the newscasting category in a most delightful way.

Tuesday, January 12, 2010

Some of you fine readers out there may be aware that F.L. (fearless leader) used to work in London with a fellow named Stinky. Well, F.L. and Stinky traveled far and wide whilst living across the pond and spent a fair share of time on the beaches of the world.

F.L. always found beaches just a little boring until Stinky showed him how to make sand balls.

Now this is way before anybody had ever heard of Andy Goldsworthy, so don't even think of saying "Ooooh, that reminds me of Andy Goldsworthy!" It reminds us of Stinky, and now that we've shared this little tidbit of info with you, it should remind you of Stinky, too.

Here's a sandball line made by F.L. a few summers ago in Hilton Head:

And here's what showed up in our RSS feed this morning, courtesy of the beloved SwissMiss blog:

And here's what we found on the FormFiftyFive blog: a few pics of advertising created by Curb, the world's first natural media company. Sooo cool that it makes us happy to be alive.

And here, for those who have not been reminded of Andy Goldsworthy, is a nice creation by Andy Goldsworthy:

Join us tomorrow as we turn our sites to the seas.

xo, the team at WOC.

Saturday, January 9, 2010

A sticky little type treatment

We recently saw a post about Esther Aarts design co. on Grain Edit, poked around Esther's site and found this little gem, which has been sitting around the office for a few days. Every time we stumble upon it, it makes us smile. And now we're hoping it does the same for you. Go ahead, get excitified.