Monday, March 23, 2009

Viral schmiral

One thing we never promise to create for a client is a viral video.  Who the hell knows what is going to 'go viral' and what is not?  Not us - people find a crazy variety of things to be wildly fascinating, some of which we might not even find to be mildly fascinating.  

This beautifully executed video below has a paltry 20,000 hits on YouTube while the laughing farting cat has 1.7 million.  We love them both, of course, but might have put our money on the wrong horse in this race to engage the masses.  Don't get us wrong here: we're not saying that marketers shouldn't try to create a super contagious message, we're just saying that the best bet to make on going viral is to get a money back guarantee from anyone who promises they're gonna do it for you.

Wednesday, March 11, 2009

Creating relevance

This is a fine example of what we call "piggyback branding".  The University of Minnesota put out this video talking about the physics of the hot new movie Watchmen on which the fine professor consulted.  1.4 million hits on YouTube as of today.  Watchmen opened nationwide last Friday and the University of Minnesota is open for applications all year 'round.  Nerd-tastic!  (via Brandflakes for breakfast via to which we have just added a bookmark.)

Tuesday, March 3, 2009

William Lamson

As is our happy habit, we spend a portion of many of our days practicing our posture whilst clicking around the internet hoping to find things that make us feel positively uncreative.  What this actually is is a strong appreciation for stuff that is really really awesome and a hope that some of it will rub off on us in a way that isn't recognizably derivative.  (The other portion of many of our days we simply spend being long-winded.)

Here's the latest doubleplusgood thing we've found thanks to  William Lamson.  Artist.  Funmaker.  Visit his website here: and watch this video here: