Creating relevance

This is a fine example of what we call "piggyback branding".  The University of Minnesota put out this video talking about the physics of the hot new movie Watchmen on which the fine professor consulted.  1.4 million hits on YouTube as of today.  Watchmen opened nationwide last Friday and the University of Minnesota is open for applications all year 'round.  Nerd-tastic!  (via Brandflakes for breakfast via Yaybia.com. to which we have just added a bookmark.)