Hail to the Ch-ch-ch-chief

We were finally minding our own business, watching America's Next Top Magicians Reveal their Dancing with Animals Tricks Caught on Video or something to that effect, when the Chia Obama commercial came on. Ooooooh, we thought, ohhhhhhh, we gasped, we would have been so proud to have thought of this. But alas, we didn't. Here's the commercial in question. God bless America.

Animals Inc.

This company specializes in bringing animals into schools. Educational animalia. As we do with many logo clients, our first step is to design for the most constraining format: the business card. Here's theirs:

One of our favorite kids . . .

. . . recounted an experience she had yesterday in which she saw something one way which we saw another. It brought to mind this wonderful spot that ran in 1989 when we were working at Saatchi London as impressionable young creatives. 20 years later, it's still in our minds. Not too shabby.

iNDIE programs

A few years back, we started working with this totally cool organization that takes "at-risk" kids from the local high school and gets them to make movies. They write and produce and cast and film and edit and then, seriously, they win awards. It's a super awesome program that teaches these kids that they have the ability to make their dreams a reality; a lesson that is transferable to any other pursuit they may choose later in life -- a profound and translatable skill.

Anyway, we're thrilled to help them out and thrilled to have worked with them on their new logo and tag line. As sometimes happens, the logo we liked best was chosen by the client and the copy we liked best was not, but here it is anyway, the logo we sold and the ever-evolving, "dynamic tagline" that we didn't.

You can see where this could go. Fun city. The line that was chosen was "iNDIE. A fresh take on learning." Not too shabby, but we liked a line that focused on WHO they served and WHAT they did, rather than the ever-so-slightly-fluffy HOW they did it. Anyway, it was great fun collaborating with Jack from iNDIE on all of this and we're proud of how it all turned out.

For more on iNDIE programs, visit their new website here.

Lucy's getting married

And asked us to do a save the date invite for her. Great romantics that we are, this is what we came up with. We're just certain that the in-laws are gonna love it.  (As always, click the image for a larger view.)