Tuesday, June 2, 2009

iNDIE programs

A few years back, we started working with this totally cool organization that takes "at-risk" kids from the local high school and gets them to make movies. They write and produce and cast and film and edit and then, seriously, they win awards. It's a super awesome program that teaches these kids that they have the ability to make their dreams a reality; a lesson that is transferable to any other pursuit they may choose later in life -- a profound and translatable skill.

Anyway, we're thrilled to help them out and thrilled to have worked with them on their new logo and tag line. As sometimes happens, the logo we liked best was chosen by the client and the copy we liked best was not, but here it is anyway, the logo we sold and the ever-evolving, "dynamic tagline" that we didn't.

You can see where this could go. Fun city. The line that was chosen was "iNDIE. A fresh take on learning." Not too shabby, but we liked a line that focused on WHO they served and WHAT they did, rather than the ever-so-slightly-fluffy HOW they did it. Anyway, it was great fun collaborating with Jack from iNDIE on all of this and we're proud of how it all turned out.

For more on iNDIE programs, visit their new website here.

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