Just zig, dammit.

An ongoing theme of this blog (and our little agency) is how we like to design messages that look and feel different from the others in their categories. To do this, of course, we first look around to see exactly how everyone does it just the same as everyone else. We have to define the rules before we can break them. Uncover the zig before we can zag. Via the fab Brand flakes for breakfast blog, this video defines the rules of the newscasting category in a most delightful way.