Well, it originally aired way back in like 2008, when we were all barely old enough to drink, but this classic Bud Light spot still gets cited by us a lot, mostly because people still use the word a lot, and in a lot of these ways. It could be because it's kind of a neat trick to get all those different stories out of one word. Kind of like "thesperobics," in which one single phrase is interpreted by different people in different ways. Enjoy:
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Years ago I dreamed of starting a company that would make art and advertising and essays and whatever other cool stuff struck my fancy, from political campaigns to social engagement to product design.
This is that.
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